Workflow
徐福记糖果
icon
Search documents
因办公室恋情,巨头CEO被炒
Nan Fang Du Shi Bao· 2025-09-02 07:44
频繁的高管变动反映出雀巢内部治理结构面临深层挑战,尤其是业绩承压背景下,雀巢临时更换CEO, 会给企业带来哪些影响? 前CEO傅乐宏因办公室恋情被解雇 雀巢迅速推选出新的负责人接任 据雀巢方面的声明,傅乐宏的离职原因系与直接下属存在未公开的恋爱关系,违反了公司治理规定。这 一行为经过独立调查后被确认,调查由雀巢集团董事长薄凯(Paul Bulcke)和首席独立董事Pablo Isla监 督,并得到外部法律顾问支持。薄凯强调,这一决定是"必要的",以维护雀巢的价值观和治理基础。 去年8月22日,雀巢宣布傅乐宏将接替马克·施奈德成为公司首席执行官,该任命自2024年9月1日起生 效。而如今的一纸公告,意味着雀巢一年时间二次更换CEO,也是自2024年施奈德离任后的第三次重大 管理层调整。 仅一年时间,雀巢的CEO二度换人。 今天(9月2日),雀巢集团发生高管变动,现任首席执行官傅乐宏(Laurent Freixe)因违反公司商业行 为准则被立即解职,其职位由内部晋升的咖啡业务负责人菲利普·纳夫拉蒂尔(Philipp Navratil)接任。 意味着在傅乐宏上任整整1年后,雀巢集团再宣布换帅,而傅乐宏被解雇的原因, ...
“瘦身”中的雀巢,买下了“时代的眼泪”徐福记
创业邦· 2025-03-05 03:51
Core Viewpoint - Nestlé has acquired the remaining 40% stake in Xu Fu Ji, achieving full ownership, driven by the brand's continuous high growth over the past four years and its strong distribution network, which will enhance Nestlé's snack and candy business in China [1][3][4]. Group 1: Strategic Adjustments - Nestlé China has been focusing on "subtracting" underperforming brands and businesses, such as the sale of Yinlu and parts of its water business, to streamline operations and concentrate on core areas [2][5][24]. - The company has experienced a decline in sales in the Greater China region, with total sales dropping from 53.51 billion CHF in 2022 to 49.73 billion CHF in 2024, but the organic growth rates remained positive, indicating growth through existing operations rather than acquisitions [4][12][14]. Group 2: Financial Performance - In 2024, Nestlé's total sales reached 91.35 billion CHF, with an organic growth rate of 2.2%. The Greater China region reported a sales decline of 1.3% but showed an actual growth of approximately 2.2% when excluding currency effects [11][12]. - The organic growth rates for the Greater China region from 2022 to 2024 were 3.5%, 4.2%, and 2.1%, respectively, reflecting stable growth despite external challenges [4][14]. Group 3: Business Focus and Innovation - Nestlé has strategically focused on high-margin products, such as infant nutrition, coffee, and candy, while continuously innovating within these categories. The Xu Fu Ji brand has seen significant growth, with revenue exceeding 7 billion RMB [33][34]. - The company has emphasized innovation as a key driver for growth, launching over 100 new SKUs in the past year alone, aligning with the "high, big, and healthy" strategy [35][38]. Group 4: Market Potential - Despite the challenges, Nestlé sees significant growth potential in China, where the population represents 22% of the global total, yet Nestlé's market share in China is less than 6% of its global business [42][43].