值得关注的是，为了增强体验感，琉璃厂东西街专门设置了"伯乐来了—寻找厂甸马騳骉"活动，让大家 沿街"寻马"。据介绍，沿街"藏"有66匹源自历代文物名画中的"骏马"和众多马元素，市民游客只需前往 街头公告板处，免费领取寻宝图册，就可以手持《丙午骏马艺术图鉴》，开启一场妙趣横生的"寻马"之 旅了。 姚江胡同则主打传统民俗互动，每天两场书法家写福送福（10点至11点、14点至15点），同步开放汉服 换装拍照与投壶游戏。荣宝斋一层与火神庙二殿内，金氏风筝扎制技艺、北京彩塑、传统香制作技艺 （药香制作技艺）等24场"马上亲手做"体验活动有序开展，非遗传承人现场指导，市民可通过提前预约 报名免费参与。 2月8日至16日，琉璃厂东西街每日将上演"宣南往士"主题巡游快闪，宏宝堂同期举办"骉"主题迎新展 与"马上有余"金鱼展，"百年厂甸"文化展、"驰墨骋怀：徐悲鸿的马上乾坤"艺术展、"祥瑞拓影 古马驰 昨天 上午，2026年厂甸庙会小年预热活动正式启动。 本报记者 方非摄 前"藏马主题拓片展、"戏马丹青"油画艺术展也将陆续精彩亮相。 本报讯（记者 张骜）昨天上午，"春风跃马 非遗暖韵——当非遗遇见非遗" 2026年厂甸庙会小年 ...

（来源：千龙网） 资料来源：西城区文物保护管理中心官方公众号 新京报制图/许英剑 "春风跃马 非遗暖韵——当非遗遇见非遗"2026年厂甸庙会小年预热活动，于2月8日至16日在北京琉璃厂东西街及火神庙、姚江胡同等核心区域举行。该系 列活动由北京市西城区文物保护管理中心、西城区文学艺术界联合会联合主办。 现场赠送书法家手书"福"字 据悉，2月8日-10日为集中活动期，包括33项非遗项目、24场手作体验、10场特色展演，旨在通过"定点呈现+流动展示"方式，提前营造马年新春氛围，也为 春节厂甸庙会正式启幕预热造势。预热期间，还将举行"伯乐来了—寻找厂甸马騳骉"线上和线下活动。 作为百年厂甸庙会的前奏序曲，本次预热活动聚焦"非遗活态传承"与"市民深度参与"两大核心。活动首日，中国书店门前小广场举办了启动仪式，现场向市 民代表赠送书法家手书"福"字，发布厂甸庙会主题曲，同时原创京剧《龙马献福》、舞蹈《万马奔腾》等节目也将集中呈现。 每日上演"宣南往士"主题巡游快闪 2月8日-16日，琉璃厂东西街每日将上演"宣南往士"主题巡游快闪，宏宝堂同期举办"骉"主题迎新展与"马上有余"金鱼展，"百年厂甸"文化展、"驰墨骋怀： 徐悲鸿 ...

转自：北京青年报客户端 2月8日，由北京市西城区文物保护管理中心、西城区文学艺术界联合会联合主办的"春风跃马 非遗暖韵——当非 遗遇见非遗"2026年厂甸庙会小年预热活动启动。据悉，活动将持续至16日，覆盖琉璃厂东西街及火神庙、姚江胡 同等核心区域。 2月8日-10日为集中活动期，33项非遗项目、24场手作体验、10场特色展演，旨在通过"定点呈现+流动展示"方 式，提前营造马年新春氛围，也为春节厂甸庙会正式启幕预热造势。预热期间，还将举行"伯乐来了—寻找厂甸马 騳骉"线上和线下活动。 2月8日-10日，火神庙将变身非遗体验主阵地，"非遗立方首店"将集中展示并首发内联升布鞋、瑞蚨祥丝绸等非遗 老字号文创新品；"马上有戏"专区每日上演皮影戏（北京皮影戏）、双簧、穆派戏法等非遗项目展演，"马上甜 蜜"专区首次联动北京坊巧克巧蔻-巧克力博物馆来到现场为大家送上甜蜜祝福，同时还供应徐福记、德芙等品牌 糖果，价格惠民；火神庙内还将开展飞花令、猜谜等互动游戏，市民凭"银票通"（通过对诗、问答获取）可兑换 文创礼品。姚江胡同则主打传统民俗互动，每天两场书法家写福送福（10:00-11:00、14:00-15:00），同步开放 ...

Core Viewpoint - The third Spring Festival Goods Fair organized by Liuzhou Shundatong Comprehensive Wholesale Market aims to boost market consumption and promote traditional cultural practices, creating a vibrant shopping experience for consumers and supporting local small and medium-sized enterprises [2][8]. Group 1: Event Overview - The event runs for 14 days from February 1 to February 14, focusing on enhancing market vitality and consumer engagement through a diverse range of activities [2]. - The fair combines shopping, experience, and entertainment, catering to the demand for a one-stop shopping experience for New Year goods [2]. Group 2: Business Development and Resource Integration - The market successfully attracted over 200 well-known brands, including Jia Duo Bao, Xu Fu Ji, and Yili, by targeting quality domestic brands for recruitment [5]. - The introduction of fresh produce and festive flowers from surrounding agricultural markets has enriched the product offerings [5]. - Huawei Automotive's participation with a dedicated car exhibition area has significantly increased foot traffic and market visibility [5]. - Collaboration with the railway sector brought in unique dining services from the Liuzhou Railway Hotel, enhancing the market's appeal [5]. Group 3: Marketing and Promotion Strategies - A multi-faceted promotional strategy was employed, integrating online and offline efforts, including short video promotions and live streaming to attract online traffic [6]. - Offline advertising included campaigns in key commercial buildings and community outreach through performances, creating a festive atmosphere [6]. - Interactive cultural activities, such as writing Spring Festival couplets and traditional games, were organized to enhance consumer engagement and cultural experience [6]. Group 4: Impact and Achievements - The successful execution of the Spring Festival Goods Fair reflects the company's proactive response to consumption promotion policies and innovative service models [8]. - The market has maintained the highest rental rate in the region and significantly stimulated local consumption, contributing positively to the development of small and medium enterprises [8]. - Established in August 1998, the Liuzhou Shundatong Comprehensive Wholesale Market has over 1,100 merchants and an annual transaction volume of approximately 4.3 billion yuan, making it a key player in the regional economy [8].

Core Viewpoint - Nestlé has experienced a second CEO change within a year, with Laurent Freixe being dismissed due to a violation of the company's code of conduct related to an office romance, and Philipp Navratil has been appointed as the new CEO [1][2] Group 1: CEO Transition - Laurent Freixe was appointed CEO in August 2022, succeeding Mark Schneider, and his tenure lasted only one year [2] - Freixe's dismissal was confirmed after an independent investigation into his relationship with a subordinate, overseen by the chairman and chief independent director [1][2] - Navratil, the new CEO, has been with Nestlé since 2001 and has held various leadership roles, including overseeing the global coffee strategy and Starbucks collaboration [3] Group 2: Governance Challenges - The rapid CEO changes indicate deeper governance challenges within Nestlé, potentially leading to strategic discontinuity, employee unrest, and decreased investor confidence [4] - Nestlé's recent performance shows sales of 44.23 billion Swiss francs in the first half of 2025, with organic growth at 2.9% but a decline in actual internal growth by 0.4%, and net profit dropping by 10.3% year-on-year [4] Group 3: Strategic Focus for New CEO - Navratil faces significant challenges, including adjusting pricing strategies, enhancing innovation and digitalization, and focusing on emerging markets for growth [5][6] - The emphasis on the coffee business reflects Nestlé's reliance on high-margin segments, but balancing resources across diverse product lines will be crucial for addressing growth bottlenecks [5][6]

Core Viewpoint - Nestlé has acquired the remaining 40% stake in Xu Fu Ji, achieving full ownership, driven by the brand's continuous high growth over the past four years and its strong distribution network, which will enhance Nestlé's snack and candy business in China [1][3][4]. Group 1: Strategic Adjustments - Nestlé China has been focusing on "subtracting" underperforming brands and businesses, such as the sale of Yinlu and parts of its water business, to streamline operations and concentrate on core areas [2][5][24]. - The company has experienced a decline in sales in the Greater China region, with total sales dropping from 53.51 billion CHF in 2022 to 49.73 billion CHF in 2024, but the organic growth rates remained positive, indicating growth through existing operations rather than acquisitions [4][12][14]. Group 2: Financial Performance - In 2024, Nestlé's total sales reached 91.35 billion CHF, with an organic growth rate of 2.2%. The Greater China region reported a sales decline of 1.3% but showed an actual growth of approximately 2.2% when excluding currency effects [11][12]. - The organic growth rates for the Greater China region from 2022 to 2024 were 3.5%, 4.2%, and 2.1%, respectively, reflecting stable growth despite external challenges [4][14]. Group 3: Business Focus and Innovation - Nestlé has strategically focused on high-margin products, such as infant nutrition, coffee, and candy, while continuously innovating within these categories. The Xu Fu Ji brand has seen significant growth, with revenue exceeding 7 billion RMB [33][34]. - The company has emphasized innovation as a key driver for growth, launching over 100 new SKUs in the past year alone, aligning with the "high, big, and healthy" strategy [35][38]. Group 4: Market Potential - Despite the challenges, Nestlé sees significant growth potential in China, where the population represents 22% of the global total, yet Nestlé's market share in China is less than 6% of its global business [42][43].