在此背景下，北京同仁堂股份有限公司（以下简称"同仁堂股份"）以"传承精华、守正创新"为核心战略 导向，在营销领域构建"文化赋能、数智驱动、专业协同、品质筑基"的创新策略。通过打通"品牌价 随着"健康中国2030"战略深入推进，中医药作为我国医疗卫生体系的重要组成部分，正迎来前所未有的 发展机遇。政策层面，国家持续出台利好政策，推动中医药传承创新发展，鼓励企业在文化传播、数智 化转型、专业服务升级及品质管控等领域探索突破；市场层面，消费者健康意识不断提升，对中医药的 认可度与需求显著增长，尤其是中老年群体的康养需求、年轻群体的养生消费需求持续释放，为中医药 企业带来广阔市场空间。 值、用户需求、市场效能"的转化链路，激活市场新动能。 文化赋能：构建中医康养场景化价值传递体系 同仁堂股份突破传统文化传播模式，以"清心健脑活络操"为核心载体，打造"中医康养文化IP"，实 现"文化认知-用户教育-产品场景绑定"的闭环运营。 该IP基于国家级非物质文化遗产"二十四节气导引养生法"，由中医专家及国家级社会体育指导员共同设 计，融合了八段锦、五禽戏等传统功法精华，形成"疏通经络、调节气血、养护心脑"的科学养生逻辑， 为中老 ...

Core Viewpoint - Tong Ren Tang's stock price is currently at 37.09 yuan, reflecting a slight decline of 0.24% from the previous trading day, with a trading volume of 6.76 billion yuan and a fluctuation of 1.53% [1] Group 1: Company Overview - Tong Ren Tang operates in the traditional Chinese medicine industry, focusing on core products that include classic prescriptions and modern formulations [1] - The company recently showcased its products at the 2025 West Expo, featuring over 20 items from the "Royal Medicine Legend" series, including "Wuzi Yanzong Wan" and "Tong Ren Black-bone Chicken White Phoenix" series [1] - The company has introduced cartoon character IPs "Yanzong" and "Bai Feng" to enhance brand engagement [1] Group 2: Financial Performance - On August 22, the net outflow of main funds was 71.66 million yuan, with a cumulative net outflow of 42.09 million yuan over the past five days [1]