在此背景下，北京同仁堂股份有限公司（以下简称"同仁堂股份"）以"传承精华、守正创新"为核心战略 导向，在营销领域构建"文化赋能、数智驱动、专业协同、品质筑基"的创新策略。通过打通"品牌价 随着"健康中国2030"战略深入推进，中医药作为我国医疗卫生体系的重要组成部分，正迎来前所未有的 发展机遇。政策层面，国家持续出台利好政策，推动中医药传承创新发展，鼓励企业在文化传播、数智 化转型、专业服务升级及品质管控等领域探索突破；市场层面，消费者健康意识不断提升，对中医药的 认可度与需求显著增长，尤其是中老年群体的康养需求、年轻群体的养生消费需求持续释放，为中医药 企业带来广阔市场空间。 值、用户需求、市场效能"的转化链路，激活市场新动能。 文化赋能：构建中医康养场景化价值传递体系 同仁堂股份突破传统文化传播模式，以"清心健脑活络操"为核心载体，打造"中医康养文化IP"，实 现"文化认知-用户教育-产品场景绑定"的闭环运营。 该IP基于国家级非物质文化遗产"二十四节气导引养生法"，由中医专家及国家级社会体育指导员共同设 计，融合了八段锦、五禽戏等传统功法精华，形成"疏通经络、调节气血、养护心脑"的科学养生逻辑， 为中老 ...

Group 1 - The integration of AI and traditional Chinese medicine (TCM) is seen as an inevitable trend, with experts predicting that AI will drive industrial and social development, including in the TCM sector [2][3] - AI can enhance the accuracy and efficiency of TCM diagnosis, improve product quality and production efficiency, and facilitate the decentralization of medical resources [2][3] - Experts emphasize the need for TCM practitioners to adapt to the integration of AI technology and TCM, urging a proactive approach to this transformation [2][3] Group 2 - Challenges in integrating AI with TCM include the need for standardized data collection methods and the development of a scientific understanding of TCM diagnostic patterns [3] - There are significant barriers to overcome, such as data discrepancies, the establishment of evaluation systems, and the cultivation of interdisciplinary talent who understand both TCM and computational sciences [3] - Future integration of AI with medical service data may face regulatory and ethical hurdles that require collaborative efforts to establish a comprehensive support system [3][4]