● 本报记者 林倩 金融，作为国民经济的血脉，其发展离不开文化的滋养与引领；文化，则是金融行业进步的灵魂，赋予 其深厚的底蕴与活力。近日，中国证券报记者从上海证券获悉，公司2025年职工文化季正如火如荼开 展，其中由上海分公司主办的"金融正能量"新媒体传播挑战赛日前收官。本次活动以"弘扬金融行业核 心价值观、深化文化认同、凝聚发展共识"为主线，历时三个月，通过系统化组织，创新性实践，丰富 了金融文化传播路径，助推公司高质量发展。 全周期管理 构建文化创新闭环 据介绍，作为上海证券2025年职工文化季的重要组成部分，本次挑战赛自设计之初便秉持高站位规划、 精细化推进的原则，构建起"动员-创作-评审-表彰"的全周期管理体系，确保文化建设与业务发展同频共 振。 上海证券上海分公司将本次活动明确为其年度文化建设的重点任务，同步制定详细实施方案与竞赛规 则，通过线上线下（300959）多渠道宣导，推动文化建设从要求转化为行动。本次活动累计产出短视 频、微电影、动画等原创作品54部，涉及合规经营、文化建设、公益责任、投资者教育等主题。 "此次活动注重过程管理与机制创新，通过将主题鲜明、内容积极的作品进行内部巡展以及建立' ...

Company Overview - Cornerstone Financial Holdings Limited, established in April 2004, pioneered the concept of displaying advertisements on flat screens in elevator lobbies of office buildings, creating a wide-reaching video advertising network targeting professionals [2] - The company has become the largest digital outdoor media company in Hong Kong and Singapore over the past decade, with active screens in numerous large office buildings and residential areas [2] - In August 2016, the company expanded into the financial services sector by acquiring a licensed corporation for securities brokerage, benefiting from the launch of the Shanghai-Hong Kong Stock Connect and Shenzhen-Hong Kong Stock Connect [5][6] Financial Performance - As of December 31, 2024, the company reported total revenue of 49.99 million HKD, a year-on-year decrease of 6.86%, and a net profit attributable to shareholders of -19.39 million HKD, an increase of 56.95% [1] - The gross profit margin stands at 63.75%, with a debt-to-asset ratio of 27.77% [1] Market Position and Valuation - The media and entertainment industry has an average price-to-earnings (P/E) ratio of -13.72x, with Cornerstone Financial's P/E ratio at -1.37x, ranking 97th in the industry [1] - Other companies in the industry include Huashi Group Holdings (P/E 2.04x), Yaoxing Technology Group (P/E 2.55x), and Weibo-SW (P/E 6.77x) [1] Strategic Partnerships and Developments - In February 2012, the company partnered with Youku Tudou Group to produce micro-films and distribute them on the Youku platform [2] - In August 2015, the company acquired a controlling stake in Stan Lee Global Entertainment, expanding its film development and production capabilities [3][4]

Company Overview - Cornerstone Financial Holdings Limited, established in April 2004, pioneered the concept of displaying advertisements on flat screens in elevator lobbies of office buildings, creating a wide-reaching video advertising network targeting professionals and business people [2] - The company has become the largest digital outdoor media company in Hong Kong and Singapore over the past decade, with active screens in numerous large office buildings and commercial lobbies [2] - In August 2016, the company expanded into the financial services sector by acquiring a licensed corporation for securities brokerage, enhancing its service offerings [5][6] Financial Performance - As of December 31, 2024, Cornerstone Financial reported total revenue of 49.99 million HKD, a year-on-year decrease of 6.86% [1] - The company recorded a net loss attributable to shareholders of 19.39 million HKD, which represents a year-on-year increase of 56.95% [1] - The gross profit margin stood at 63.75%, with a debt-to-asset ratio of 27.77% [1] Market Position and Valuation - The media and entertainment industry has an average price-to-earnings (P/E) ratio of -11.48, with a median of -1.39 [1] - Cornerstone Financial's P/E ratio is -1.13, ranking it 100th in the industry [1] - Other companies in the sector include Huashi Group Holdings with a P/E of 2, Yao Xing Technology Group at 2.49, and Weibo-SW at 6.58 [1] Business Development - In August 2015, the company acquired a 75% stake in Stan Lee Global Entertainment, LLC, expanding its film development and production capabilities [3] - Stan Lee Global Entertainment holds over 30 film production intellectual properties, with three films currently in development [3][4] - The company has partnered with Youku Tudou Group to produce micro-films and distribute them on the Youku platform [2]