新华社北京1月11日电 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出："推 进文化和科技融合，推动文化建设数智化赋能、信息化转型，发展新型文化业态。"这是在新一轮科技 革命和产业变革加速突破的形势下，推动文化高质量发展、建设社会主义文化强国的重要举措。 文化和科技相生相促，文化为科技创新注入价值导向，科技为文化发展提供强大支撑。历史上科学技术 的每一次重大突破，往往都给文化生产方式、表现形式和传播方式带来深刻变化，而文化和科技融合又 会对整个经济社会发展产生深远影响。特别是当今时代，科学研究不断突破人类认知边界，技术创新进 入前所未有的密集活跃期，高技术领域成为国际竞争最前沿和主战场，科技的影响和作用从来没有像今 天这样巨大。抓住科技进步的历史机遇，推进文化和科技融合，提高文化发展的科技含量和科技水平， 成为一项重大而紧迫的战略任务。 落实推进文化和科技融合的部署要求，需要把握好5个方面重点。一是推进文化领域核心技术研发。完 善文化和科技融合技术创新体系，将文化领域共性关键技术需求纳入国家科技计划，加强底层技术、基 础工具、生成式人工智能等攻关，提高专用芯片、专用软件、先进装备等国产化率， ...

Core Insights - The "Blue Book on Media: China Media Industry Development Report (2025)" indicates that the Chinese media industry is expected to maintain a growth trend in 2024, with a total output value reaching 34,344.36 billion yuan, representing an 8.97% year-on-year increase, reflecting a steady and progressive development approach [1][4] Group 1: Industry Growth and Trends - The Chinese media industry is deeply integrated into the development of the digital economy, undergoing significant structural changes in its landscape and communication order [4] - The emergence and convergence of new business formats such as artificial intelligence, micro-short dramas, short videos, and live streaming are driving the collaborative development of various sub-sectors like internet marketing and advertising [4] - The new media forms and industry patterns are continuously expanding the boundaries of the media industry, becoming a major engine for industrial development [4] Group 2: Technological Impact and Recommendations - The widespread application of breakthrough technologies such as generative artificial intelligence, virtual reality, and augmented reality marks 2024 as a "watershed" year for the global entertainment and media industry, pushing it into a phase of comprehensive digital transformation [5] - While empowering industrial development, artificial intelligence also introduces uncertainties regarding intellectual property, security, data privacy, environmental hazards, and ethical issues, posing challenges to business models and the job market [5] - The report suggests that the Chinese media industry should adopt an ecological mindset, constructing new production relationships to adapt to the new productive forces driven by artificial intelligence, while remaining vigilant against excessive digitalization [5] - A balance must be sought between technological innovation and regulatory norms, focusing on key issues such as human-machine collaboration and the protection of human subjectivity [5] - The industry is entering a critical phase of systemic transformation and overall optimization, driven by policy optimization, institutional adjustments, technological breakthroughs, and diverse stakeholders [5]

Core Insights - The report indicates that the Chinese media industry is expected to maintain a growth trend in 2024, with a total output value reaching 34,344.36 billion yuan, representing a year-on-year increase of 8.97% [1] - The development of the media industry is significantly influenced by multiple factors, including policy guidance, technological iteration, market competition, and shifts in audience habits, embedding it deeply within the trajectory of the digital economy [1] - New media forms such as AIGC, generative content, short videos, micro-dramas, MCNs, and live streaming are driving the collaborative development of media marketing and online advertising, becoming the main engines for the growth of the media industry [1][2] Industry Overview - The report highlights that internet marketing revenue will remain at the top in 2024, indicating its dominance in the media industry landscape [1] - Generative artificial intelligence is reshaping the rules across all segments of the entertainment and media industry, promising to enhance production efficiency and productivity while also posing challenges related to intellectual property, security, data privacy, environmental impact, and ethical considerations [2]

Group 1 - The core viewpoint of the report indicates that the Chinese media industry will continue to grow in 2024, with a total output value reaching 34,344.36 billion RMB, representing a year-on-year increase of 8.97%, maintaining a trend of steady progress and "small steps" [1] - The report systematically reviews the development status of various segments of the Chinese media industry from 2024 to 2025, focusing on content production, operational innovation, technological application, capital operation, and ecological transformation [1] - The Chinese media industry is increasingly embedded in the trajectory of digital economy development, with a rich industry ecosystem and expanding boundaries, driven by the development and cross-integration of AI, micro-short dramas, short videos, and live streaming [1] Group 2 - The report highlights that 2024 to 2025 will be a transformative year for the global entertainment and media industry, with all segments accelerating their digital transformation processes empowered by technology [2] - Generative artificial intelligence is expected to enhance production efficiency and productivity while providing momentum for new cross-industry businesses, although it also introduces uncertainties regarding intellectual property, security, data privacy, environmental hazards, and ethical issues [2] - The report is a collaborative publication by Tsinghua University School of Journalism and Communication, CTR, CSM, Social Sciences Academic Press, and the Media Economics and Management Professional Committee of the Chinese Society for Journalism [2]

Group 1 - Artificial intelligence (AI) is identified as a core variable in the transformation of China's media ecosystem, significantly enhancing production efficiency and multimodal expression capabilities in the media industry [1] - The diverse and widespread application of AI technology is driving innovation across traditional sectors such as media, finance, healthcare, education, and manufacturing, while also expanding into new areas like augmented reality, smart city development, and sustainable energy management [1] - AI is pushing the emergence of a new media format, with content production, recommendation, advertising, and audiovisual services around AI becoming increasingly mature, posing challenges to traditional media [1] Group 2 - The Chinese media industry is deeply integrated into the trajectory of digital economy development, with an expanding array of business models and the transformation of traditional mainstream media into new mainstream media [2] - The development of AI, micro-short dramas, short videos, gaming, and live streaming is driving the collaborative growth of media marketing and advertising, serving as a major engine for media development [2] - The global media landscape and order are being restructured, with China's media innovation paving a new path for development [3]

数字经济已经是经济发展中不可或缺的重要部分，数字经济产业已成为中国经济稳定增长的重要引擎。 中国信息通信技术研究院发布的报告显示，2023年，我国数字经济规模达到53.9万亿元，较上年增长3.7 万亿元，增幅扩张步入相对稳定区间。 中国数字经济规模持续扩大，占GDP比重显著提升，成为经济增长的重要支撑。根据国家数据局的数 据，2024年，我国数字经济核心产业增加值占GDP比重达10%左右，集成电路、人工智能、工业软件、 基础软件取得长足进步，实施数字化转型工程，中国"灯塔工厂"数量占全球比重超四成，智能产品、直 播电商等成为消费新热点。 我国数字经济提档加速，数字消费近年来发展迅猛。数字消费是推动中国数字经济发展的关键动力，也 是持续扩大内需、提振消费的重要力量，包括网络购物、网络直播、数字文化、在线医疗等，随着大数 据、AI产业的技术不断升级迭代，以及应用场景的不断扩大，数字消费不断得到新发展，为经济发展 注入了一股新的动能。 此次发布的指导意见从四个方面入手发展数字消费，一是丰富数字消费领域供给。扩大数字产品消费， 提升数字服务消费，创新数字内容消费，拓展数字消费渠道，以数字消费新供给激发消费新需求。二是 ...

Core Insights - The Jiangsu Provincial Government has launched a three-year action plan (2025-2027) to promote high-quality development in the cultural tourism industry, focusing on integrated development and enhancing the product system of cultural tourism [1] Group 1: Integration and Collaboration - The establishment of a "Big Cultural Tourism" working mechanism is essential, requiring cross-departmental coordination and a permanent collaborative platform to address major issues in the integration of various industries with cultural tourism [2] - A resource integration mechanism will be created, involving government leadership and third-party participation to conduct a comprehensive resource survey and establish a database for "integrated resources" [2] Group 2: Regulatory and Service Mechanisms - A comprehensive service and regulatory mechanism will be implemented to enhance cultural tourism consumption services, including the establishment of financial support policies and market regulation measures [3] - The government will focus on improving the quality of tourism services and ensuring a healthy market environment through enhanced regulatory measures [3] Group 3: Innovative Consumption Scenarios - Differentiated integration models will be designed for various industries, creating unique consumption scenarios such as "Performance + Cultural Tourism" and "Agriculture + Cultural Tourism" [4][5] - The integration of agriculture and cultural tourism aims to create new consumption scenes centered around rural areas, enhancing agricultural value and promoting rural tourism [5] Group 4: Sports and Cultural Tourism - The integration of sports and cultural tourism will be promoted through events, enhancing the tourism experience by incorporating local culture and cuisine into sports events [6] - The Jiangsu Provincial Football League has demonstrated significant tourism growth, with a 24.67% increase in visitor numbers during a specific period, showcasing the multiplier effect of sports events on local tourism [6] Group 5: Product Supply and Development - The cultivation of high-quality cultural tourism enterprises is emphasized, encouraging collaboration among key players in the industry to form competitive clusters [7] - Support will be provided for traditional tourism businesses to upgrade and for new enterprises in digital and innovative tourism sectors to thrive [7] Group 6: Technological Empowerment - The integration of technology into cultural tourism is highlighted, utilizing advanced technologies like big data and AI to innovate and enhance the cultural tourism product offerings [8] - Local historical and cultural resources will be leveraged to promote the integration of various industries with cultural tourism through targeted project development [8]

Group 1 - The Guangdong government has launched a "policy package" consisting of 6 documents and 87 policy measures aimed at promoting high-quality development in the cultural industry [1] - The six policy packages cover various sectors including film, performing arts, animation, online gaming, esports, and online audio-visual industries [1][2] - The policies include significant financial support and incentives, with specific measures tailored to enhance industry ecosystems and foster innovation [1][2] Group 2 - The "Measures for Promoting High-Quality Development of Guangdong Film Industry" includes 15 policy initiatives focusing on building a film industry belt and improving the support mechanisms [1] - The "Measures for Promoting High-Quality Development of Guangdong Performing Arts Market" outlines 17 initiatives aimed at cultivating the market and expanding the performance industry chain [1][2] - The "Measures for Promoting High-Quality Development of Guangdong Animation and Film Industry" propose 15 initiatives to create a favorable ecosystem and support talent development [2] - The "Measures for Promoting High-Quality Development of Guangdong Online Gaming Industry" include 13 initiatives focused on supporting original content and optimizing the business environment [2] - The "Measures for Promoting High-Quality Development of Guangdong Esports Industry" present 18 initiatives to enhance industry layout and talent cultivation [2] - The "Measures for Promoting High-Quality Development of Guangdong Online Audio-Visual Industry" propose 9 initiatives to strengthen Guangdong's competitive advantage nationally [2][3] Group 3 - Guangdong is recognized as the largest cultural industry province in China, maintaining the top position in cultural industry scale for 22 consecutive years, with strong competitive advantages in digital creativity, animation, gaming, and online audio-visual sectors [3]