新京报讯（记者张璐）《传媒蓝皮书：中国传媒产业发展报告（2025）》11月18日发布。蓝皮书表示， 2024年，中国传媒产业保持增长趋势，总产值达到34344.36亿元，同比上升8.97%，整体保持了稳中有 进、"小步快走"的趋势。 《传媒蓝皮书：中国传媒产业发展报告（2025）》执行主编杭敏指出，人工智能、生成式人工智能正在 重新编写娱乐及传媒产业所有细分领域的规则。生成式人工智能有望提高生产效率和生产力，同时为跨 行业的新业务提供动力，但也给知识产权（版权）、安全和数据隐私、环境危害及伦理道德等方面带来 不确定性，商业模式和就业市场将面临严峻挑战。 编辑 张磊 校对 李立军 清华大学新闻与传播学院教授、《传媒蓝皮书：中国传媒产业发展报告（2025）》主编崔保国介绍，受 政策引导、技术迭代、市场竞争和受众习惯转向的多重因素影响，中国传媒产业已深刻嵌入数字经济的 发展轨迹。其中，人工智能、微短剧、短视频、网络直播等业态的发展与交叉融合带动了互联网营销、 互联网广告等多个细分行业的协同发展，成为驱动传媒产业总产值提升的重要因素。 新的媒介形态和媒体业态如AIGC、生成式内容、短视频、微短剧、MCN、网络直播等拉 ...

报告：中国传媒产业持续增长，整体保持"小步快走"趋势 中新网北京11月19日电(记者 李京泽)近日发布的《传媒蓝皮书：中国传媒产业发展报告(2025)》(以下简 称"报告")指出，2024年，中国传媒产业保持增长趋势，总产值达到34344.36亿元人民币，同比上升 8.97%，整体保持稳中有进、"小步快走"的趋势。 来源：中国新闻网 编辑：王永乐 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 报告从内容生产、经营创新、科技应用、资本运营、生态变革等多角度对2024至2025年中国传媒细分领 域相关发展状况进行系统梳理，对新技术变革影响下的发展趋势进行分析预测。 报告说，中国传媒产业已深刻嵌入数字经济的发展轨迹，行业生态日益丰富，边界不断扩展。其中，人 工智能(AI)、微短剧、短视频、网络直播等业态的发展与交叉融合带动了互联网营销、互联网广告等多 个细分行业的协同发展，成为驱动传媒产业总产值提升的重要因素。 报告认为，从全 ...

Group 1 - Artificial intelligence (AI) is identified as a core variable in the transformation of China's media ecosystem, significantly enhancing production efficiency and multimodal expression capabilities in the media industry [1] - The diverse and widespread application of AI technology is driving innovation across traditional sectors such as media, finance, healthcare, education, and manufacturing, while also expanding into new areas like augmented reality, smart city development, and sustainable energy management [1] - AI is pushing the emergence of a new media format, with content production, recommendation, advertising, and audiovisual services around AI becoming increasingly mature, posing challenges to traditional media [1] Group 2 - The Chinese media industry is deeply integrated into the trajectory of digital economy development, with an expanding array of business models and the transformation of traditional mainstream media into new mainstream media [2] - The development of AI, micro-short dramas, short videos, gaming, and live streaming is driving the collaborative growth of media marketing and advertising, serving as a major engine for media development [2] - The global media landscape and order are being restructured, with China's media innovation paving a new path for development [3]

数字经济已经是经济发展中不可或缺的重要部分，数字经济产业已成为中国经济稳定增长的重要引擎。 中国信息通信技术研究院发布的报告显示，2023年，我国数字经济规模达到53.9万亿元，较上年增长3.7 万亿元，增幅扩张步入相对稳定区间。 中国数字经济规模持续扩大，占GDP比重显著提升，成为经济增长的重要支撑。根据国家数据局的数 据，2024年，我国数字经济核心产业增加值占GDP比重达10%左右，集成电路、人工智能、工业软件、 基础软件取得长足进步，实施数字化转型工程，中国"灯塔工厂"数量占全球比重超四成，智能产品、直 播电商等成为消费新热点。 我国数字经济提档加速，数字消费近年来发展迅猛。数字消费是推动中国数字经济发展的关键动力，也 是持续扩大内需、提振消费的重要力量，包括网络购物、网络直播、数字文化、在线医疗等，随着大数 据、AI产业的技术不断升级迭代，以及应用场景的不断扩大，数字消费不断得到新发展，为经济发展 注入了一股新的动能。 此次发布的指导意见从四个方面入手发展数字消费，一是丰富数字消费领域供给。扩大数字产品消费， 提升数字服务消费，创新数字内容消费，拓展数字消费渠道，以数字消费新供给激发消费新需求。二是 ...

Core Insights - The Jiangsu Provincial Government has launched a three-year action plan (2025-2027) to promote high-quality development in the cultural tourism industry, focusing on integrated development and enhancing the product system of cultural tourism [1] Group 1: Integration and Collaboration - The establishment of a "Big Cultural Tourism" working mechanism is essential, requiring cross-departmental coordination and a permanent collaborative platform to address major issues in the integration of various industries with cultural tourism [2] - A resource integration mechanism will be created, involving government leadership and third-party participation to conduct a comprehensive resource survey and establish a database for "integrated resources" [2] Group 2: Regulatory and Service Mechanisms - A comprehensive service and regulatory mechanism will be implemented to enhance cultural tourism consumption services, including the establishment of financial support policies and market regulation measures [3] - The government will focus on improving the quality of tourism services and ensuring a healthy market environment through enhanced regulatory measures [3] Group 3: Innovative Consumption Scenarios - Differentiated integration models will be designed for various industries, creating unique consumption scenarios such as "Performance + Cultural Tourism" and "Agriculture + Cultural Tourism" [4][5] - The integration of agriculture and cultural tourism aims to create new consumption scenes centered around rural areas, enhancing agricultural value and promoting rural tourism [5] Group 4: Sports and Cultural Tourism - The integration of sports and cultural tourism will be promoted through events, enhancing the tourism experience by incorporating local culture and cuisine into sports events [6] - The Jiangsu Provincial Football League has demonstrated significant tourism growth, with a 24.67% increase in visitor numbers during a specific period, showcasing the multiplier effect of sports events on local tourism [6] Group 5: Product Supply and Development - The cultivation of high-quality cultural tourism enterprises is emphasized, encouraging collaboration among key players in the industry to form competitive clusters [7] - Support will be provided for traditional tourism businesses to upgrade and for new enterprises in digital and innovative tourism sectors to thrive [7] Group 6: Technological Empowerment - The integration of technology into cultural tourism is highlighted, utilizing advanced technologies like big data and AI to innovate and enhance the cultural tourism product offerings [8] - Local historical and cultural resources will be leveraged to promote the integration of various industries with cultural tourism through targeted project development [8]

Group 1 - The Guangdong government has launched a "policy package" consisting of 6 documents and 87 policy measures aimed at promoting high-quality development in the cultural industry [1] - The six policy packages cover various sectors including film, performing arts, animation, online gaming, esports, and online audio-visual industries [1][2] - The policies include significant financial support and incentives, with specific measures tailored to enhance industry ecosystems and foster innovation [1][2] Group 2 - The "Measures for Promoting High-Quality Development of Guangdong Film Industry" includes 15 policy initiatives focusing on building a film industry belt and improving the support mechanisms [1] - The "Measures for Promoting High-Quality Development of Guangdong Performing Arts Market" outlines 17 initiatives aimed at cultivating the market and expanding the performance industry chain [1][2] - The "Measures for Promoting High-Quality Development of Guangdong Animation and Film Industry" propose 15 initiatives to create a favorable ecosystem and support talent development [2] - The "Measures for Promoting High-Quality Development of Guangdong Online Gaming Industry" include 13 initiatives focused on supporting original content and optimizing the business environment [2] - The "Measures for Promoting High-Quality Development of Guangdong Esports Industry" present 18 initiatives to enhance industry layout and talent cultivation [2] - The "Measures for Promoting High-Quality Development of Guangdong Online Audio-Visual Industry" propose 9 initiatives to strengthen Guangdong's competitive advantage nationally [2][3] Group 3 - Guangdong is recognized as the largest cultural industry province in China, maintaining the top position in cultural industry scale for 22 consecutive years, with strong competitive advantages in digital creativity, animation, gaming, and online audio-visual sectors [3]