● 本报记者 林倩 金融，作为国民经济的血脉，其发展离不开文化的滋养与引领；文化，则是金融行业进步的灵魂，赋予 其深厚的底蕴与活力。近日，中国证券报记者从上海证券获悉，公司2025年职工文化季正如火如荼开 展，其中由上海分公司主办的"金融正能量"新媒体传播挑战赛日前收官。本次活动以"弘扬金融行业核 心价值观、深化文化认同、凝聚发展共识"为主线，历时三个月，通过系统化组织，创新性实践，丰富 了金融文化传播路径，助推公司高质量发展。 全周期管理 构建文化创新闭环 据介绍，作为上海证券2025年职工文化季的重要组成部分，本次挑战赛自设计之初便秉持高站位规划、 精细化推进的原则，构建起"动员-创作-评审-表彰"的全周期管理体系，确保文化建设与业务发展同频共 振。 上海证券上海分公司将本次活动明确为其年度文化建设的重点任务，同步制定详细实施方案与竞赛规 则，通过线上线下（300959）多渠道宣导，推动文化建设从要求转化为行动。本次活动累计产出短视 频、微电影、动画等原创作品54部，涉及合规经营、文化建设、公益责任、投资者教育等主题。 "此次活动注重过程管理与机制创新，通过将主题鲜明、内容积极的作品进行内部巡展以及建立' ...

● 本报记者 林倩 金融，作为国民经济的血脉，其发展离不开文化的滋养与引领；文化，则是金融行业进步的灵魂，赋予 其深厚的底蕴与活力。近日，中国证券报记者从上海证券获悉，公司2025年职工文化季正如火如荼开 展，其中由上海分公司主办的"金融正能量"新媒体传播挑战赛日前收官。本次活动以"弘扬金融行业核 心价值观、深化文化认同、凝聚发展共识"为主线，历时三个月，通过系统化组织，创新性实践，丰富 了金融文化传播路径，助推公司高质量发展。 全周期管理 构建文化创新闭环 本次获得一等奖的作品《心跳交割》，以中国证券业协会的代表性投诉案例为故事蓝本，通过改编和艺 术创作"心跳声"贯穿全片，从客户投诉时的"焦虑心跳"，到工作人员耐心调解的"沉稳心跳"，再到问题 解决后双方的"安心心跳"，既传递出合规是生命线的行业底线，也彰显了国有企业以客户为中心的服务 理念。 二等奖作品共有三部，《投资别疯狂》以卡通形象拆解非理性投资的风险点，配上原创RAP歌词，让投 资者教育变得有趣又好懂；《传递金融正能量》通过真实员工的日常工作片段，展现金融人在反洗钱、 防诈骗中的坚守；《陷阱》以情景剧形式揭露理财诈骗手法，为老年人等重点群体敲响警钟。 ...

Core Viewpoint - Huatai Securities has established the Juzhou Securities Industry Culture Construction Base in 2024, focusing on promoting Chinese financial culture through party leadership and community engagement [1][2]. Group 1: Cultural Initiatives - The base integrates the red cultural heritage of Changsha and has organized various activities to enhance the brand image of the base [1]. - Collaborative learning and construction activities have been conducted with the Hunan Securities Industry Association and Shenzhen Stock Exchange, emphasizing the role of party organizations in fulfilling social responsibilities [1][2]. Group 2: Investor Engagement - The base has launched diverse cultural practice activities in the securities industry, contributing to consumer rights protection and financial education [1]. - A special exhibition area has been set up to showcase nearly 50 representative listed companies, providing insights into the development of the real economy [1]. Group 3: Corporate Support - The base has organized various promotional activities in collaboration with regulatory bodies and exchanges, including themed salons and investor education events [2]. - Huatai Securities has tailored brand activities for 11 listed companies in Hunan, achieving significant engagement, such as over 100,000 views and more than 1 million likes for a single executive interview [2]. Group 4: Future Plans - Huatai Securities plans to continue focusing on party leadership and local advantages to further promote Chinese financial culture and establish a distinctive industry culture demonstration area [2].

Group 1 - The core idea of the article is the integration of the "Book Aroma ICBC" cultural brand with clean governance education, aimed at enhancing the cultural literacy and integrity awareness of young employees [1][5] - The event utilized the party building activity room as a red education venue, creating a positive and immersive atmosphere that promotes learning and integrity [1][3] - The activity was organized by the youth branch secretary, effectively mobilizing young employees through a combination of online and offline learning methods [3] Group 2 - The event focused on the theme of integrity, selecting excellent family values literature for collective reading, which deepened the understanding of the importance of clean family values in personal growth and professional ethics [3] - A "multi-dimensional book sharing" segment was innovatively included, where young employees recommended impactful extracurricular books, enhancing their cultural and professional qualities [3][5] - The successful integration of "Book Aroma ICBC" with clean governance education has strengthened team cohesion and will continue to explore new paths for cultural development in the future [5]

Core Viewpoint - The report highlights the cultural construction efforts of Guotou Securities, emphasizing its alignment with national strategies and the importance of integrating political, reformative, and cultural elements into its operations [1][2][3] Group 1: Cultural Construction - Guotou Securities released its 2024 Cultural Construction Practice Report, showcasing its achievements in cultural development and adherence to the core values of the industry [1] - The company aims to strengthen its cultural foundation through party leadership, promoting political awareness and implementing the "Five Musts and Five Must Nots" of Chinese financial culture [1][2] Group 2: Business Transformation - The company successfully completed its rebranding and integrated into the Guotou Group's unified brand strategy, enhancing brand value and synergy across its business operations [2] - Guotou Securities focuses on five key areas: technology finance, green finance, inclusive finance, pension finance, and digital finance, aligning its business transformation with national strategic goals [2] Group 3: High-Quality Development - The company is committed to enhancing its cultural influence and operational quality by adhering to industry standards and promoting ethical practices among its employees [2] - Guotou Securities aims to foster a strong cultural identity that supports its development goals, ensuring that cultural soft power becomes a solid foundation for growth [2][3] Group 4: Future Aspirations - The company plans to continue deepening its practice of Chinese financial culture and aims to become a leading investment bank with core competitiveness and distinctive features [3] - Guotou Securities is dedicated to contributing to the high-quality development of the capital market through its strategic initiatives [3]