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知知观察|凭啥这么贵?小知知实探贵阳市场
Sou Hu Cai Jing· 2025-11-17 11:46
Core Insights - The article discusses the contrasting trends in the bakery market in Guiyang, highlighting the emergence of high-end bakeries versus traditional pastry shops and budget-friendly options [1][4][18] Group 1: High-End Bakeries - New-style bakeries in Guiyang are characterized by their elegant decor, foreign-sounding names, and premium pricing, with individual items priced between 12 to 36 yuan [1][3] - These bakeries target young consumers who prioritize quality and experience, willing to spend on a premium product [4][18] - The operational costs, including rent, raw materials, and labor, contribute to the high pricing strategy aimed at covering expenses and establishing a high-end brand image [4] Group 2: Traditional and Budget Bakeries - Traditional pastry shops offer items like pepper salt cakes and tiger skin cakes at much lower prices, typically ranging from 5 to 15 yuan, appealing to consumers seeking affordability and nostalgia [5][12] - The rise of 2 yuan bakeries, which focus on simplicity and low prices, has attracted many customers looking for value [7][8] - Older consumers generally prefer budget-friendly options, associating them with practicality and traditional flavors, while younger consumers exhibit mixed preferences between premium and affordable choices [16][18] Group 3: Consumer Preferences - There is a clear divide in consumer preferences, with some young individuals valuing the "ceremonial" aspect of high-priced bread as a symbol of quality, while others prioritize taste and affordability [14][18] - The coexistence of high-end and budget bakeries reflects the diverse demands of the market, indicating that both segments can thrive if they adapt to consumer needs [18][19]