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消费市场多元化
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知知观察|凭啥这么贵?小知知实探贵阳市场
Sou Hu Cai Jing· 2025-11-17 11:46
随着贵阳文旅市场的火热,不少装修精致,名字洋气的新式面包店不断在商场和街头涌现,它们常以连锁品牌、进口原料、火爆单品为卖点,有的单品面 包价格甚至高达30元以上;而与之形成鲜明对比的,是散落城市各处的老式糕点店,它们以亲民价格、传统手艺坚守着贵阳人的味觉记忆。哪种面包店更 受贵阳市民青睐,今天小知知就带你去一探究竟。 近日,记者走进贵阳某高端商场的面包店,暖黄色灯光洒在原木色货架上,法式可颂、日式生吐司、德式碱水包等商品整齐陈列,名字大量使用外语直译 或自造词,标签上的价格在12元至36元不等。 "这里的环境很好,面包包装也很精致,适合拍照发朋友圈。"正在选购的年轻白领陈女士坦言,她每月会来消费两三次,但每次花费都在几十至百元不 等,"价格确实高,但偶尔犒劳自己还是能接受的。"然而,并非所有消费者都买账。一些消费者在看过价格后选择放弃购买:"这些面包太贵了,实在舍 不得。" 记者了解到,这些面包店由于店铺租金、原料成本、装修投入、人力成本占运营大头,高定价旨在覆盖成本并塑造高端形象。此外,这些面包店的客户主 要是追求品质和体验的年轻人,愿意为环境和品质买单。 而与这些面包店形成对比的是贵阳老城区的一些老式糕点 ...
微信发布假期数据:大湾区跨境支付居首,港人北上消费翻番
Nan Fang Du Shi Bao· 2025-10-08 09:20
Group 1 - The 2025 National Day and Mid-Autumn Festival holiday saw a significant increase in travel and consumption demand, with total consumption in the first five days growing by 10% compared to the May Day holiday [1][9] - Chongqing ranked first in both payment amount and transaction volume nationwide, indicating strong local and tourism consumption [1][9] - The Greater Bay Area experienced active cross-border consumption, with Hong Kong and Macau remaining the top destinations for mainland tourists, and cross-border payment transactions ranking first in the country [1][3] Group 2 - New first-tier cities and county-level markets are showing significant consumption potential, with 13 new first-tier cities making it into the top 20 for WeChat payment consumption [2][23] - Consumption trends are becoming more regionalized, with different cities showing distinct preferences in leisure activities and food [2][12] - Key industries such as sports and fitness, beauty and hairdressing, and travel are seeing increased activity, with notable growth in electric vehicle charging and ticket purchases via WeChat [2][11] Group 3 - Cross-border consumption in the Greater Bay Area has surged, with Hong Kong residents increasing their spending in mainland China by over 120% during the holiday [3][19] - The number of online ride-hailing orders in Hong Kong from mainland tourists increased by over five times, boosting local dining, retail, and entertainment sectors [3][19] - The report highlights a significant rise in cross-border payment transactions, with a 21% increase overall, and specific growth in transactions to countries like South Korea and Malaysia [4][17] Group 4 - The holiday period saw a 60% increase in daily visits to mini-programs by inbound tourists, indicating a growing interest in digital services for travel [5][19] - WeChat Pay transactions in countries like South Korea and Singapore grew by 46% and 32% respectively, driven by visa-free policies and local merchant support [4][17] - The report emphasizes the role of digital tools like WeChat mini-programs in facilitating cross-border and global consumption [23]
报告:Q2家用电器消费数据增长指数以4.36位居首位
Xin Hua Cai Jing· 2025-09-24 02:43
Core Insights - The report highlights significant growth in consumer goods sales in Q2 2025, driven by high temperatures, mid-year promotions, and health demands [1][2] - The top ten categories for sales growth include home appliances, computer digital products, medical health, home decoration, toys and musical instruments, fresh food, video games, office equipment, maternal and infant products, and pet supplies [1] Group 1: Sales Growth Data - Home appliances lead with a growth index of 4.36, with "major appliances" sales increasing by 87.1% year-on-year, driven by high temperatures and energy-saving promotions [1] - Computer digital products have a growth index of 3.85, with "audio-visual playback" sales up by 71.4%, as high-end devices become more affordable and mid-year promotions stimulate sales [1] - Medical health products show a growth index of 3.57, with "healthcare devices" sales surging by 87.4%, supported by health consumption subsidies and promotional packages [1] Group 2: Core Trends in Consumer Market - The consumer market is experiencing a dual drive of policy guidance and technological innovation, leading to an upgrade in inclusive consumption, particularly in home appliances and audio-visual equipment [2] - There is a shift in consumer content from general entertainment to specialization and practicality, with tourism and video games gaining traction [2] - Quality experience is becoming a key driver for consumer demand, with a focus on immersive experiences in cultural entertainment and functionality in apparel [2] - Health demands are becoming prevalent across all age groups, with technology usage varying significantly between younger and older consumers, indicating a diversified consumption market [2]