各地跨年氛围渐浓，跨年夜聚餐需求暴涨，热门餐厅预订火爆，甚至出现堂食"一座难求"的盛况。而一批既要"仪式感"又不想线下排队的年轻人，正流行 起用"宅家跨年+外卖聚餐"的新方式迎接新年。 12月29日，大众点评"品质外卖"宣布启动"跨年特别计划"，升级"宅家跨年"体验。即日起至1月3日，平台将携手全国超百万家高分堂食餐厅，向广大消费 者发放4500万份大额消费券，与上海、苏州两地百家"必吃榜"餐厅推出跨年专属"必吃套餐"，覆盖中餐及多种异国菜系；同时发放"1v1急送"免费券，上 新"品质外卖"专属外卖包装，消费者在跨年夜下单，即可在就餐高峰时段，享受"必吃榜美食，20分钟热气腾腾到家"的品质外卖体验。 大众点评"品质外卖"启动"跨年特别计划"，升级"宅家跨年"体验 （图源：大众点评App示意图 "跨年夜出门聚餐，如果不是提前订座，一般要排队等位。今年跟朋友们计划宅家点外卖聚餐，一样打卡线下热门堂食餐厅，是另一种'仪式感'。"一位消 费者表示。 "今年我们'必吃榜'门店跨年夜包厢已经全部预订满了，大厅预订率也将近80%。按照经验来看，跨年及元旦期间，门店都会排长队，有时候也挺影响顾客 体验的。"上海"必吃榜"餐厅 ...

Core Insights - The "Must-Eat List" from Dianping reported a nearly 180% month-on-month increase in traffic during the Golden Week holiday, indicating a significant rise in consumer interest in local dining experiences [1] - Smaller cities and local eateries have emerged as unexpected stars, with traffic for these food destinations increasing over 217% year-on-year, leading to a 222% increase in orders for listed small shops and a 248% increase for long-established eateries [1] - The trend of "takeout culinary tourism" has gained traction, with a nearly 165% increase in traffic for quality takeout options from high-rated restaurants during the holiday period [1] Industry Trends - Major cities such as Shanghai, Beijing, Guangzhou, Chengdu, Hangzhou, Suzhou, Tianjin, Nanjing, Shenzhen, and Wuhan are identified as the top destinations for culinary tourism [1] - The platform predicts a sustained travel trend until October 12, with nearly 2,000 "Must-Eat Packages" and various large-value dining and takeout coupons available to enhance user experience and support merchant revenue [2] - The data indicates that over 70% of the "Must-Eat List" small shops experienced over 200% traffic growth compared to the pre-holiday period, showcasing the effectiveness of online food lists in promoting lesser-known dining spots [1]