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大众点评“必吃榜”发布黄金周寻味数据 “外卖味蕾游”成为新趋势
Zheng Quan Ri Bao Wang· 2025-10-09 11:11
Core Insights - The "Must-Eat List" from Dianping reported a nearly 180% month-on-month increase in traffic during the Golden Week holiday, indicating a significant rise in consumer interest in local dining experiences [1] - Smaller cities and local eateries have emerged as unexpected stars, with traffic for these food destinations increasing over 217% year-on-year, leading to a 222% increase in orders for listed small shops and a 248% increase for long-established eateries [1] - The trend of "takeout culinary tourism" has gained traction, with a nearly 165% increase in traffic for quality takeout options from high-rated restaurants during the holiday period [1] Industry Trends - Major cities such as Shanghai, Beijing, Guangzhou, Chengdu, Hangzhou, Suzhou, Tianjin, Nanjing, Shenzhen, and Wuhan are identified as the top destinations for culinary tourism [1] - The platform predicts a sustained travel trend until October 12, with nearly 2,000 "Must-Eat Packages" and various large-value dining and takeout coupons available to enhance user experience and support merchant revenue [2] - The data indicates that over 70% of the "Must-Eat List" small shops experienced over 200% traffic growth compared to the pre-holiday period, showcasing the effectiveness of online food lists in promoting lesser-known dining spots [1]