大众点评数据显示，10月1日至10月8日，覆盖众多"必吃榜"等高分堂食餐厅的"品质外卖"异地用户流量 环比节前增长近165%，广州、深圳、上海、杭州、武汉、北京、南京、苏州、重庆、成都为"外卖味蕾 游"热门城市TOP10。双节期间，更多元的"味蕾游"玩法，给各地"必吃榜"餐厅生意带来了新增长。 大众点评相关负责人表示，据平台数据预测，今年更多人选择"请3休12拼好假"，且更青睐向后延长假 期，假期出游热潮有望持续至10月12日。未来一周，近2000款"必吃套餐"等线上优惠团购，以及"品质 外卖"携手超百万商家发放的各类大额"品质堂食外卖消费券"将持续在线，保障用户的"味蕾游"体验， 进一步助力商户增收、金秋餐饮消费持续升温。 10月9日，大众点评"必吃榜"发布黄金周寻味数据。"十一"假期，"必吃榜"榜单流量整体环比上月增幅 接近180%，上海、北京、广州、成都、杭州、苏州、天津、南京、深圳、武汉为"味蕾游"热门城市 TOP10；小城小店变身"味蕾游黑马"，一众美食小城榜单流量同比涨超217%，带动当地上榜小店订单 量同比涨超222%、上榜老店订单量同比涨超248%，南昌、泉州、珠海、湖州、汕头、南通、嘉兴、台 ...

Core Viewpoint - Gaode Map has launched the "Gaode Street Ranking," which emphasizes rankings based on real user behavior rather than user reviews, aiming to enhance credibility in the hotel and restaurant sectors [1][5][10]. Group 1: Gaode Street Ranking Features - The ranking includes categories such as "Top Picks," "Street Ranking," "Popular Check-ins," and "City Guide," focusing on essential local experiences [4][10]. - The "Top Picks" section covers three main categories: must-try foods, must-visit attractions, and must-stay hotels, highlighting the importance of the hotel industry in local life [4][10]. - The ranking claims to be based on "10 billion people voting with their feet," emphasizing real navigation, frequent visits, and trustworthy evaluations [4][10]. Group 2: Competitive Landscape - The launch of the Gaode Street Ranking is seen as a direct challenge to Meituan's Dazhong Dianping, indicating a fierce competition in the local lifestyle sector among major players like Alibaba, Meituan, JD, and ByteDance [10][13]. - The local lifestyle market is divided into "to-home" and "to-store" services, with the latter focusing on restaurants, hotels, and leisure venues, making it a critical battleground for these companies [10][12]. Group 3: User Behavior and Trust - The ranking system prioritizes user behavior metrics such as real navigation numbers, searches, visits, and collections, which are believed to provide a more reliable measure of a venue's appeal compared to subjective reviews [7][8]. - The credibility of the ranking is further enhanced by incorporating user credit scores to validate the authenticity of evaluations [7][8]. Group 4: Challenges Ahead - Gaode needs to change user perceptions, as many still associate it primarily with navigation rather than consumption, requiring significant investment in brand exposure and user engagement [16][20]. - The current ranking system has limitations in coverage and needs continuous optimization to improve user experience and engagement [17][20]. - Establishing a commercial ecosystem is crucial, as mere navigation traffic does not directly translate to consumption; the ranking could serve as a tool to build trust and enhance conversion rates [20][21].

Core Insights - The "Must-Eat List" award ceremony held in Shenzhen highlighted the resilience of the Chinese economy through the lens of local dining culture, showcasing 278 awarded merchants from Guangdong, Hainan, and Fujian provinces, reflecting the preferences of 900 million diners [1] Group 1: Characteristics of Awarded Restaurants - Among the 3,091 restaurants on the national list, nearly 80% are local eateries, with over 40% being establishments that have been in operation for more than ten years [2] - In the three provinces, over 70% of the awarded restaurants are local small shops, and more than 30% are ten-year-old establishments, with cities like Yangjiang and Jieyang making their debut on the list [2] Group 2: Notable Restaurants - "Good Taste Noodle House," established in 1996, remains committed to using fresh ingredients and maintaining its original flavor, primarily serving local patrons [2] - "Golden Rice Garden," a well-known brand in Shenzhen since 2001, emphasizes strict ingredient selection and traditional cooking methods, evolving from a small stall to a recognized name over 25 years [2] Group 3: Economic Implications - Local specialty merchants account for nearly 55% of the list, with unique regional flavors contributing to their status as "culinary business cards" for their cities [3] - The digital platform's ability to connect these small shops to a national audience has improved order processing efficiency by 40% and reduced customer acquisition costs by 35% [5] Group 4: Government Support and Cultural Significance - Government officials acknowledged the list's value in showcasing Shenzhen's culinary vibrancy, linking it to the city's technological advancements and cultural heritage [5] - The initiative illustrates the microeconomic resilience of China, as local dining experiences are digitized and shared, contributing to the broader economic landscape [5]

Core Insights - The 2025 "Must-Eat List" award ceremony successfully concluded in Shenzhen, covering Guangdong, Hainan, and Fujian provinces, with 551 restaurants recognized, highlighting a strong preference for local flavors and long-established eateries [1][2] Group 1: Award Ceremony Highlights - The 2025 "Must-Eat List" was fully revealed on June 25, featuring 3,091 restaurants across 144 cities, with 25 new culinary cities added to the list [2] - In the Guangdong province, 396 restaurants made the list, ranking first in the number of recognized establishments nationwide [2] - Over 70% of the recognized restaurants in Guangdong are small local eateries, and nearly 35% are over ten years old, indicating a trend towards traditional dining experiences [2] Group 2: Consumer Trends - The data shows that local eateries and long-standing restaurants are the main focus of this year's "Must-Eat List," with nearly 80% of the total list comprising small local shops and over 40% being establishments older than ten years [2] - The increase in recognition of local flavors is evident, with nearly 55% of the restaurants on the list being new entries, enhancing the sense of discovery for consumers [2] Group 3: Regional Growth and Marketing Initiatives - The growth of dining orders from users outside the local area in Guangdong, Hainan, and Fujian provinces is outpacing overall market growth, driven by local cuisine preferences [5] - The upcoming third "Must-Eat Festival" in July will involve significant marketing investments to convert the list's recognition into new consumption momentum across all listed cities [6] - Future award ceremonies will be held in Shenyang, Chongqing, and Xi'an to further promote local eateries and engage with local governments to stimulate consumption and cultural innovation [6]