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大众点评助力更多餐饮商户触网上线
Zhong Guo Jing Ji Wang· 2025-11-13 03:01
Core Insights - The 2025 "Must-Eat List" was launched in Dubai, featuring 10 highly recognized restaurants from 8 different cuisines, reflecting the diverse culinary culture of the region [1] - The "Must-Eat List" has seen a 50% increase in the number of restaurants listed compared to last year, with a significant focus on local eateries and long-established restaurants [1] - The list is based on real user evaluations, with over 9 billion users contributing to its credibility, leading to a more than 100% increase in user reviews for listed restaurants in Dubai [1] Group 1 - The "Must-Eat List" serves as a standard for overseas culinary exploration, allowing users to book tables directly through the platform [1] - The platform has enhanced its B-end self-developed model to analyze user reviews and identify new dining trends and preferences [1] - The list's expansion includes 15 new cities in China, Hong Kong, Macau, and overseas regions, showcasing a growing interest in international dining experiences [1] Group 2 - The overseas business head of the company emphasized the importance of continuous investment in local life information infrastructure to provide reliable references for users [2] - The platform has covered over 3,000 cities and millions of merchants globally, with nearly 100 million visits to overseas sites, indicating strong user trust [2] - The company aims to enhance the accuracy and timeliness of local life information, ensuring that offline merchants' information is objective and up-to-date [2]
迪拜经济和旅游部与美团、大众点评深化合作
Xin Hua Cai Jing· 2025-11-11 09:17
"'必吃榜'来到迪拜,不仅延伸了榜单的影响力,更开启了一场美食与文化的对话。"中国驻迪拜总领事 欧渤芊表示。"必吃榜"正以美食支点,以AI科技力量为助力,不仅推动全球美食文化交流,更撬动各国 与中国科技企业加强合作。 (文章来源:新华财经) 新华财经北京11月11日电(记者丁雅雯)2025大众点评"必吃榜"首场海外发布会落地迪拜。记者11日获 悉,迪拜经济和旅游部与美团、大众点评将强化餐饮、酒店、景点及多元旅游场景合作,为中国游客打 造无缝衔接的高品质旅行体验。 作为首次登上大众点评"必吃榜"榜单的城市,迪拜共有10家餐厅上榜。"迪拜入选大众点评'必吃榜',榜 单不仅彰显了其卓越的美食品质,也再次印证了迪拜全球美食之都的地位。"迪拜经济和旅游部国际运 营部亚太区总监沙哈布·沙彦表示,"通过与大众点评这样头部的合作伙伴携手,我们将持续深化'欢迎 中国'战略,丰富中国游客体验,为迪拜的旅游生态注入新的活力。" ...
大众点评:“必吃榜”境外新开15城,明年将加速拓城出海
Xin Lang Ke Ji· 2025-11-11 08:09
Core Insights - The first overseas launch of the 2025 "Must-Eat List" by Dianping took place in Dubai, featuring 348 restaurants from 28 regions including Hong Kong, Macau, Tokyo, Osaka, and Singapore as the top five locations [2] - Dubai is the first city in the Middle East to host the "Must-Eat List" event, with 10 restaurants making the list [2] - The "Must-Eat List" has enhanced its B-end self-developed model to analyze user reviews, uncovering new dining trends and consumer preferences globally [2] Summary by Categories Restaurant Listings - The 2025 list includes 348 restaurants, with a 50% increase in the number of restaurants compared to the previous year [2] - The list highlights local eateries and street food, with nearly 60% of the featured restaurants being over 10 years old, indicating a significant rise in the "discovery" aspect [2] Future Plans - Dianping plans to increase investment in "information infrastructure" globally to ensure more accurate and timely merchant information [2] - The aim is to enhance AI decision-making precision, laying the groundwork for expanding the "Must-Eat List" internationally to meet the growing demand for global culinary experiences [2]
深度| 扫街榜给线下小店引流破亿,高德和美团进入新基建之战
Guan Cha Zhe Wang· 2025-10-11 11:40
Core Insights - Offline dining merchants have unexpectedly become the focal point in this year's local lifestyle battle, with the launch of Gaode's "Street Scanning List" injecting new vitality into the market [1][3][10] - The "Street Scanning List" has achieved over 400 million users within 23 days of its launch, indicating strong acceptance from both merchants and consumers [7][10] - The competition in the local lifestyle market is evolving into a battle for new infrastructure, focusing on building a credible offline service credit system [6][10][11] Summary by Sections Market Dynamics - During the recent National Day and Mid-Autumn Festival holidays, Gaode's initiatives drove over 100 million customer visits to offline dining establishments [3][8] - Over 70% of the "must-eat" restaurants saw a more than 200% increase in traffic compared to the pre-holiday period, with many being long-established local eateries [3][11] Competitive Landscape - Gaode's "Street Scanning List" is positioned as a new type of infrastructure, akin to logistics networks and payment systems, enhancing its commercial and social value [5][6] - The competition between Gaode and Meituan is not just about market entry but also about establishing a new service credit system that can serve various industries [6][10] User Engagement and Growth - The "Street Scanning List" has rapidly gained traction, with a user base exceeding 400 million shortly after launch, reflecting a shift in consumer habits and preferences [10][11] - Gaode's promotional strategies, including a support plan for merchants and waiving annual fees for restaurant listings, have led to a 631% increase in new merchant registrations within 24 hours of announcement [8][10] Future Outlook - The local lifestyle market still holds significant untapped potential, as evidenced by the growth in dining consumption in cities like Hangzhou, which saw a 17.1% increase in spending during the holiday period [11] - The competition in the local lifestyle sector is expected to intensify, focusing on AI-driven recommendations and governance to filter out low-quality information [10][11]
深度| 扫街榜小店引流破亿,高德美团进入新基建之战
Guan Cha Zhe Wang· 2025-10-11 11:35
Core Insights - Offline dining merchants have unexpectedly become the focal point in this year's local lifestyle competition, with the launch of Gaode's "Street Scanning List" injecting new vitality into the market [1][3][6] Group 1: Market Dynamics - Gaode's "Street Scanning List" has attracted over 400 million users within 23 days of its launch, indicating strong market acceptance and user engagement [6][7][9] - During the recent National Day and Mid-Autumn Festival holidays, Gaode drove over 100 million customer visits to offline dining establishments, showcasing its impact on consumer behavior [3][6] - The competition between Gaode and Meituan is not just about market share but represents a broader battle for establishing a new infrastructure for local services [5][11] Group 2: Consumer Behavior and Trends - The "Street Scanning List" and similar recommendation systems are evolving into essential infrastructure, akin to logistics and payment systems, enhancing the commercial and social value of local dining experiences [5][10][11] - The rise of small local eateries during the holidays reflects a shift in consumer preferences towards authentic dining experiences, with over 70% of popular dining spots seeing a more than 200% increase in traffic compared to pre-holiday levels [3][10] Group 3: Competitive Landscape - The competition in the local lifestyle market is characterized by a focus on building a reliable credit system for offline services, with both Gaode and Meituan striving to differentiate themselves through technology and algorithmic capabilities [9][12][14] - The ongoing battle for consumer trust and credibility in the evaluation of local dining options is central to the competition, as establishing a trustworthy credit system is crucial for market leadership [12][13][14]
大众点评“必吃榜”发布黄金周寻味数据 “外卖味蕾游”成为新趋势
Zheng Quan Ri Bao Wang· 2025-10-09 11:11
Core Insights - The "Must-Eat List" from Dianping reported a nearly 180% month-on-month increase in traffic during the Golden Week holiday, indicating a significant rise in consumer interest in local dining experiences [1] - Smaller cities and local eateries have emerged as unexpected stars, with traffic for these food destinations increasing over 217% year-on-year, leading to a 222% increase in orders for listed small shops and a 248% increase for long-established eateries [1] - The trend of "takeout culinary tourism" has gained traction, with a nearly 165% increase in traffic for quality takeout options from high-rated restaurants during the holiday period [1] Industry Trends - Major cities such as Shanghai, Beijing, Guangzhou, Chengdu, Hangzhou, Suzhou, Tianjin, Nanjing, Shenzhen, and Wuhan are identified as the top destinations for culinary tourism [1] - The platform predicts a sustained travel trend until October 12, with nearly 2,000 "Must-Eat Packages" and various large-value dining and takeout coupons available to enhance user experience and support merchant revenue [2] - The data indicates that over 70% of the "Must-Eat List" small shops experienced over 200% traffic growth compared to the pre-holiday period, showcasing the effectiveness of online food lists in promoting lesser-known dining spots [1]
酒店榜单这事,高德扫街榜是打算掀桌子么?
Tai Mei Ti A P P· 2025-09-12 08:15
Core Viewpoint - Gaode Map has launched the "Gaode Street Ranking," which emphasizes rankings based on real user behavior rather than user reviews, aiming to enhance credibility in the hotel and restaurant sectors [1][5][10]. Group 1: Gaode Street Ranking Features - The ranking includes categories such as "Top Picks," "Street Ranking," "Popular Check-ins," and "City Guide," focusing on essential local experiences [4][10]. - The "Top Picks" section covers three main categories: must-try foods, must-visit attractions, and must-stay hotels, highlighting the importance of the hotel industry in local life [4][10]. - The ranking claims to be based on "10 billion people voting with their feet," emphasizing real navigation, frequent visits, and trustworthy evaluations [4][10]. Group 2: Competitive Landscape - The launch of the Gaode Street Ranking is seen as a direct challenge to Meituan's Dazhong Dianping, indicating a fierce competition in the local lifestyle sector among major players like Alibaba, Meituan, JD, and ByteDance [10][13]. - The local lifestyle market is divided into "to-home" and "to-store" services, with the latter focusing on restaurants, hotels, and leisure venues, making it a critical battleground for these companies [10][12]. Group 3: User Behavior and Trust - The ranking system prioritizes user behavior metrics such as real navigation numbers, searches, visits, and collections, which are believed to provide a more reliable measure of a venue's appeal compared to subjective reviews [7][8]. - The credibility of the ranking is further enhanced by incorporating user credit scores to validate the authenticity of evaluations [7][8]. Group 4: Challenges Ahead - Gaode needs to change user perceptions, as many still associate it primarily with navigation rather than consumption, requiring significant investment in brand exposure and user engagement [16][20]. - The current ranking system has limitations in coverage and needs continuous optimization to improve user experience and engagement [17][20]. - Establishing a commercial ecosystem is crucial, as mere navigation traffic does not directly translate to consumption; the ranking could serve as a tool to build trust and enhance conversion rates [20][21].
美食榜单上的烟火小店 折射中国经济韧劲底色
Core Insights - The "Must-Eat List" award ceremony held in Shenzhen highlighted the resilience of the Chinese economy through the lens of local dining culture, showcasing 278 awarded merchants from Guangdong, Hainan, and Fujian provinces, reflecting the preferences of 900 million diners [1] Group 1: Characteristics of Awarded Restaurants - Among the 3,091 restaurants on the national list, nearly 80% are local eateries, with over 40% being establishments that have been in operation for more than ten years [2] - In the three provinces, over 70% of the awarded restaurants are local small shops, and more than 30% are ten-year-old establishments, with cities like Yangjiang and Jieyang making their debut on the list [2] Group 2: Notable Restaurants - "Good Taste Noodle House," established in 1996, remains committed to using fresh ingredients and maintaining its original flavor, primarily serving local patrons [2] - "Golden Rice Garden," a well-known brand in Shenzhen since 2001, emphasizes strict ingredient selection and traditional cooking methods, evolving from a small stall to a recognized name over 25 years [2] Group 3: Economic Implications - Local specialty merchants account for nearly 55% of the list, with unique regional flavors contributing to their status as "culinary business cards" for their cities [3] - The digital platform's ability to connect these small shops to a national audience has improved order processing efficiency by 40% and reduced customer acquisition costs by 35% [5] Group 4: Government Support and Cultural Significance - Government officials acknowledged the list's value in showcasing Shenzhen's culinary vibrancy, linking it to the city's technological advancements and cultural heritage [5] - The initiative illustrates the microeconomic resilience of China, as local dining experiences are digitized and shared, contributing to the broader economic landscape [5]
“必吃榜”广东商户数全国第一,本地特色、鲜烹现制成关键词
Nan Fang Du Shi Bao· 2025-07-04 14:25
Core Insights - The 2025 "Must-Eat List" award ceremony successfully concluded in Shenzhen, covering Guangdong, Hainan, and Fujian provinces, with 551 restaurants recognized, highlighting a strong preference for local flavors and long-established eateries [1][2] Group 1: Award Ceremony Highlights - The 2025 "Must-Eat List" was fully revealed on June 25, featuring 3,091 restaurants across 144 cities, with 25 new culinary cities added to the list [2] - In the Guangdong province, 396 restaurants made the list, ranking first in the number of recognized establishments nationwide [2] - Over 70% of the recognized restaurants in Guangdong are small local eateries, and nearly 35% are over ten years old, indicating a trend towards traditional dining experiences [2] Group 2: Consumer Trends - The data shows that local eateries and long-standing restaurants are the main focus of this year's "Must-Eat List," with nearly 80% of the total list comprising small local shops and over 40% being establishments older than ten years [2] - The increase in recognition of local flavors is evident, with nearly 55% of the restaurants on the list being new entries, enhancing the sense of discovery for consumers [2] Group 3: Regional Growth and Marketing Initiatives - The growth of dining orders from users outside the local area in Guangdong, Hainan, and Fujian provinces is outpacing overall market growth, driven by local cuisine preferences [5] - The upcoming third "Must-Eat Festival" in July will involve significant marketing investments to convert the list's recognition into new consumption momentum across all listed cities [6] - Future award ceremonies will be held in Shenyang, Chongqing, and Xi'an to further promote local eateries and engage with local governments to stimulate consumption and cultural innovation [6]