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快手直播大舞台全国超过2000个 助力各地打造文旅新名片
Yang Guang Wang· 2025-08-20 12:56
Core Viewpoint - The article highlights the rapid rise of the "live streaming stage" model introduced by Kuaishou, which has become a phenomenon in cultural tourism, creating new landmarks that attract both online and offline visitors [1][2]. Group 1: Live Streaming Economic Impact - Kuaishou's live streaming stage model has gained popularity across China, with over 2,000 stages established in 31 provinces and more than 200 cities [1]. - The live streaming economy is seen as a tool to enhance urban image and stimulate night economy, with a focus on integrating cultural tourism and local industries [2][4]. - The live streaming events have significantly increased local engagement, with one event attracting over 4.8 million online viewers, which is more than ten times the local population of Chun'an County [9]. Group 2: Local Government and Industry Collaboration - Chun'an County is leveraging the "live streaming + cultural tourism" approach to support economic transformation and promote rural revitalization, in line with national strategies [2]. - Local authorities are enhancing their collaboration with new media platforms like Kuaishou to empower cultural tourism and agriculture [2]. - The integration of live streaming with local businesses has created new opportunities for merchants, enhancing their revenue and customer engagement [4][9]. Group 3: Night Economy and Community Engagement - The live streaming stage has revitalized the night market scene, providing increased foot traffic and sales for local vendors [6][8]. - The presence of live streaming events has transformed the local economy, with vendors reporting significant increases in customer demand during these events [6][9]. - The initiative has fostered a sense of community among local residents, as seen through the engagement of various age groups in the night market activities [6][8].
烟火经济新引擎!快手直播大舞台遍地开花,打造现象级文旅新爆款
Qi Lu Wan Bao· 2025-07-04 13:52
Core Insights - The article highlights the successful integration of live streaming with cultural tourism, exemplified by the "Live Stage" model in Tangshan, which has revitalized local tourism and consumer spending [1][3][9] Group 1: Live Streaming Impact on Tourism - The "Live Stage" model has transformed the Tianyuangu Scenic Area in Tangshan, attracting millions of online viewers and significantly increasing foot traffic and local business revenues [1][7] - The collaboration with the "Bubble Dragon" team led to a doubling of visitor numbers and an 8% increase in shop rental rates, with local businesses reporting substantial revenue growth [7][8] Group 2: National Replication of the Model - The success of the "Live Stage" model is being replicated across various regions in China, with notable examples in Hebei and Anhui, where local events have drawn large audiences and boosted local economies [8][9] - The model has led to the establishment of 18 operational "Live Stages" in Hebei, demonstrating its scalability and sustainability in both urban and rural settings [8] Group 3: Economic and Social Benefits - Experts have praised the "Live Stage" model for its ability to merge online and offline experiences, creating a sustainable night economy that enhances local consumption and cultural engagement [9] - The model is seen as a new form of digital infrastructure that not only stimulates economic growth but also preserves and promotes regional cultural heritage [9]
快手打造直播大舞台百城计划 激活全国文旅消费新生态
Huan Qiu Wang· 2025-07-04 13:11
Core Insights - The article discusses the launch of Kuaishou's "Live Streaming Stage" initiative aimed at revitalizing cultural tourism consumption through a combination of online and offline engagement [1][9] - Kuaishou plans to invest 10 billion in traffic support to create a "Hundred Cities" live streaming stage project, enhancing local cultural branding [1][9] Group 1: Live Streaming Impact - The "Live Streaming Stage" model has successfully transformed the Tangyuan Valley scenic area, doubling visitor numbers and significantly increasing merchant revenues [2][5] - The model creates a closed loop of "content attraction - offline consumption - word-of-mouth promotion," effectively driving local night economy [2][5] Group 2: Economic and Social Benefits - The initiative has led to a notable increase in local business activities, with some merchants reporting revenue increases of up to 10,000 yuan over two months [5] - The integration of live streaming with local events, such as the lobster beer festival in Bengbu, has attracted over 110 million viewers, enhancing the city's cultural profile [7] Group 3: Policy and Industry Synergy - The initiative is recognized as a sustainable model for cultural tourism integration, supported by various government bodies [8] - Experts suggest that the model can enhance social value while driving economic benefits, linking local consumption and cultural IP [8] Group 4: Future Plans - Kuaishou's "Hundred Cities" plan aims to replicate successful models across the country, positioning live streaming as a new digital infrastructure for cultural tourism [9] - The initiative is seen as a comprehensive solution for economic growth, cultural preservation, and rural revitalization [9]