Group 1: Industry Trends - The "health and wellness" industry is projected to reach a total revenue of 9 trillion yuan in 2024 and is expected to expand to 29.1 trillion yuan by 2030 [1] - The new trend of "new Chinese health preservation" is gaining traction, with 90% of post-90s individuals recognizing the importance of health preservation, and over half taking action [2] - The market for "sugar-free" and "fat-free" products is growing, with the market share of sugar-free ready-to-drink tea increasing from 17.62% to 31.65% [3] Group 2: Consumer Behavior - Young consumers prefer "ready-to-eat" snacks, aligning with the expanding "lazy economy," which is expected to exceed 5 trillion USD globally by 2025 [11] - Emotional value is becoming a significant factor in consumer choices, with 86% of respondents in first-tier cities using snacks to comfort themselves [13] - The demand for "health-oriented" snacks is rising, with brands like Three Squirrels and Liuyin Pupu launching products targeting health-conscious consumers [11][12] Group 3: Market Opportunities - The "medicinal food homologation" concept is being emphasized, with the market for medicinal food homologation snacks reaching 68 billion yuan, growing at over 45% annually [7] - The market for bird's nest products is also expanding, with the market size expected to grow from 55.9 billion yuan in 2023 to 86 billion yuan by 2028 [9] - The health food market for women is projected to reach 2.778 trillion yuan in 2024, with significant growth expected in the "she economy" segment [9][10]