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渭南首个胖东来模式调改店落地新城吾悦广场,11月7日焕新开业
Sou Hu Cai Jing· 2025-11-01 12:35
Core Insights - The article highlights the launch of Yonghui Supermarket's first "Pang Donglai model" store in Weinan, marking a significant step in enhancing the retail market and consumer experience in the region [1] Group 1: Store Transformation - The Yonghui Supermarket in Weinan focuses on optimizing product structure, improving shopping environment, enhancing service details, and deepening employee care as part of its commitment to the Pang Donglai model [3] - The store redesign includes the removal of forced traffic flow, widening main aisles, and standardizing shelf heights to 1.6 meters, creating a more open shopping experience [3] - Special areas for Pang Donglai and Yonghui's private label products have been established, with significant upgrades to the bakery, deli, and fresh food sections to create an immersive shopping space [3] Group 2: Product Offering - The store maintains a comprehensive range of essential goods while introducing high-quality domestic and international brands, with new products making up 47% of the assortment [4] - The product structure has been systematically restructured, with a focus on increasing the proportion of imported goods and fresh products, including local specialties like organic vegetables and various ready-to-eat items [4] - The differentiation strategy is built on three pillars: premium products, Yonghui custom offerings, and quality Yonghui products [4] Group 3: Quality Control and Services - Quality control is emphasized throughout the supply chain, with strict standards for product entry and management to ensure safety and freshness [5] - The store offers over 40 customer convenience services, including rest areas, free beverages, and pet accommodation, along with thoughtful facilities like magnifying glasses and thermal bags [5] - Additional services include meat processing, seafood customization, and extensive sampling options to enhance consumer convenience [5] Group 4: Employee Welfare - The number of employees at the store increased from 99 to 145, with an average salary increase and benefits such as 10 days of paid annual leave after one year of service [7] - The store has implemented a structured cultural and skills training program to enhance employee professionalism and service quality [7] - The transformation aims to create a unique shopping experience under the theme "National Supermarket, Quality Yonghui" [7]