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渭南首个胖东来模式调改店落地新城吾悦广场,11月7日焕新开业
Sou Hu Cai Jing· 2025-11-01 12:35
Core Insights - The article highlights the launch of Yonghui Supermarket's first "Pang Donglai model" store in Weinan, marking a significant step in enhancing the retail market and consumer experience in the region [1] Group 1: Store Transformation - The Yonghui Supermarket in Weinan focuses on optimizing product structure, improving shopping environment, enhancing service details, and deepening employee care as part of its commitment to the Pang Donglai model [3] - The store redesign includes the removal of forced traffic flow, widening main aisles, and standardizing shelf heights to 1.6 meters, creating a more open shopping experience [3] - Special areas for Pang Donglai and Yonghui's private label products have been established, with significant upgrades to the bakery, deli, and fresh food sections to create an immersive shopping space [3] Group 2: Product Offering - The store maintains a comprehensive range of essential goods while introducing high-quality domestic and international brands, with new products making up 47% of the assortment [4] - The product structure has been systematically restructured, with a focus on increasing the proportion of imported goods and fresh products, including local specialties like organic vegetables and various ready-to-eat items [4] - The differentiation strategy is built on three pillars: premium products, Yonghui custom offerings, and quality Yonghui products [4] Group 3: Quality Control and Services - Quality control is emphasized throughout the supply chain, with strict standards for product entry and management to ensure safety and freshness [5] - The store offers over 40 customer convenience services, including rest areas, free beverages, and pet accommodation, along with thoughtful facilities like magnifying glasses and thermal bags [5] - Additional services include meat processing, seafood customization, and extensive sampling options to enhance consumer convenience [5] Group 4: Employee Welfare - The number of employees at the store increased from 99 to 145, with an average salary increase and benefits such as 10 days of paid annual leave after one year of service [7] - The store has implemented a structured cultural and skills training program to enhance employee professionalism and service quality [7] - The transformation aims to create a unique shopping experience under the theme "National Supermarket, Quality Yonghui" [7]
雁塔区“胖永辉”+1 永辉公园南路店今日焕新迎客
Sou Hu Cai Jing· 2025-08-16 12:59
Core Insights - The "Xiyue Purchase·Fun Chang'an" consumption promotion policy is driving commercial development in Yanta District through various initiatives such as issuing consumption vouchers and supporting business upgrades [1][17] - Yonghui Supermarket's Park South Road store has reopened with a new look, marking the successful implementation of the "Fat Donglai model" in Yanta District, establishing a "dual-store pattern" [1][16] Group 1: Store Renovation and Product Strategy - The renovation involved a significant restructuring of the product lineup, with 6,732 items removed and 6,305 new items added, resulting in a 55.6% increase in new products [3] - The product structure now meets 80% of the Fat Donglai standards, with imported products accounting for 11% of the total [3] - The store focuses on high-end organic and local fresh produce, introducing various specialty items and collaborating with local suppliers to meet consumer demand [5] Group 2: Enhanced Customer Experience - The store features a diverse range of ready-to-eat products, including local specialties and trendy items, aimed at attracting younger customers [7] - A new convenience service area has been added, providing amenities such as blood pressure monitors and free charging stations, enhancing the shopping experience [12] - The store has implemented personalized services, including custom meat processing and seafood preparation, catering to diverse customer needs [12] Group 3: Employee Welfare and Operational Efficiency - The number of employees at the store increased from 54 to 84, with improved salary and benefits, including paid leave and employee meals [14] - The focus on employee satisfaction is seen as a key factor in delivering quality service [14] Group 4: Market Positioning and Future Outlook - The Park South Road store's opening complements the existing MOMOPARK store, creating a dual-core layout that enhances the commercial quality and consumer experience in the area [16] - Yonghui's nationwide store renovation initiative has surpassed 160 locations, with expectations to exceed 200 by the end of September, showcasing a replicable model for retail transformation [17]