Core Viewpoint - Baojun is attempting to reposition itself in the automotive market by emphasizing "intelligence" and targeting higher price segments, aiming to differentiate from its parent brand Wuling and reduce internal competition [1][3]. Group 1: Product Strategy - In 2023-2024, Baojun launched two new models, Yun Duo and Yun Hai, priced up to 133,800 yuan, introducing advanced driver assistance features to compete in the 150,000 yuan market [3]. - Despite the introduction of these models, Baojun has struggled to achieve significant market traction, with Yun Duo being discontinued and Yun Hai selling only 13,661 units over a year [3][5]. - The company unveiled a new model, Xiang Jing, at the Shanghai Auto Show, which features more advanced driver assistance systems and plans to introduce a new model with Huawei's ADS priced between 150,000 and 250,000 yuan [5]. Group 2: Market Reception - Sales personnel have expressed skepticism about Baojun's ability to penetrate the 150,000 yuan market, with the more affordable Yue Ye Plus being a more popular choice among customers [7]. - There is a noted mismatch between Baojun's brand positioning and its sales strategy, leading to a lack of confidence among sales staff regarding the success of higher-priced models [7][9]. - The previous models, Yun Duo and Yun Hai, had unique advantages in their class but failed to capitalize on market opportunities, indicating a need for a more robust sales framework to support higher-end offerings [9].