Core Viewpoint - Baojun is attempting to reposition itself in the automotive market by emphasizing "intelligence" and targeting higher price segments, aiming to differentiate from its parent brand Wuling and reduce internal competition [1][3]. Group 1: Product Strategy - In 2023-2024, Baojun launched two new models, Yun Duo and Yun Hai, priced up to 133,800 yuan, introducing advanced driver assistance features to compete in the 150,000 yuan market [3]. - Despite the introduction of these models, Baojun has struggled to achieve significant market traction, with Yun Duo being discontinued and Yun Hai selling only 13,661 units over a year [3][5]. - The company unveiled a new model, Xiang Jing, at the Shanghai Auto Show, which features more advanced driver assistance systems and plans to introduce a new model with Huawei's ADS priced between 150,000 and 250,000 yuan [5]. Group 2: Market Reception - Sales personnel have expressed skepticism about Baojun's ability to penetrate the 150,000 yuan market, with the more affordable Yue Ye Plus being a more popular choice among customers [7]. - There is a noted mismatch between Baojun's brand positioning and its sales strategy, leading to a lack of confidence among sales staff regarding the success of higher-priced models [7][9]. - The previous models, Yun Duo and Yun Hai, had unique advantages in their class but failed to capitalize on market opportunities, indicating a need for a more robust sales framework to support higher-end offerings [9].

Core Viewpoint - The article discusses the safety concerns and usability issues associated with hidden door handles in electric vehicles, highlighting the need for regulatory intervention to prioritize safety over aesthetics in automotive design [7][8][27]. Group 1: Industry Trends - The Ministry of Industry and Information Technology (MIIT) has initiated a public consultation on the safety technical requirements for automotive door handles, focusing on hidden designs that have been criticized as "technological burdens" [7][8]. - Hidden door handles have become a standard feature in many electric vehicles, with brands like Tesla, NIO, and Xpeng adopting this design to enhance the futuristic appeal of their cars [11][13][15]. Group 2: Safety Concerns - Data indicates that approximately 12% of annual rescue delays for new energy vehicles are related to door handle design flaws, a figure that has increased by 8% since 2020 [22]. - Hidden door handles can complicate emergency situations, as they may not open in case of power failure or accidents, leading to increased rescue times and reduced survival chances [20][24][27]. Group 3: Company Responses - Great Wall Motors' chairman has publicly criticized hidden door handles, stating that their drawbacks outweigh the benefits, particularly in terms of safety and reliability [27]. - Xpeng Motors is working on developing door handles that are more reliable in extreme conditions, acknowledging existing design issues [29]. - Some manufacturers, like Volvo and Aito, are adopting hybrid designs that combine electronic and mechanical functions to ensure safety while maintaining aesthetic appeal [29][31].