Core Viewpoint - The company, Lisheng Sports (002858), is actively expanding its business in the sports industry, particularly in motorsports and golf, while also exploring opportunities in other sports sectors and leveraging technological advancements in AI and digital sports [2][3][5]. Group 1: Business Development and Strategy - The company plans to leverage the policy advantages of Hainan's free trade port, set to open on December 18, to create an international automotive sports and culture exchange platform, attracting renowned automotive brands and hosting high-level electric vehicle events [2]. - The company has invested 147 million yuan in the construction of the Hainan International Circuit and is actively pursuing refinancing projects [2]. - The company is expanding its sports portfolio from motorsports to include golf, and is considering entering other sports such as tennis, cycling, and marathons, focusing on projects with significant commercial value [3]. Group 2: Financial Performance - In the first quarter of 2025, the company reported a main revenue of 108 million yuan, a year-on-year increase of 3.27%, while the net profit attributable to shareholders decreased by 44.3% to 6.44 million yuan [5]. - The company's net profit after deducting non-recurring items fell by 51.38% to 5.26 million yuan, with a debt ratio of 36.19% and a gross margin of 30.08% [5]. Group 3: Technological Integration - The company is focusing on integrating AI and digital technologies into its sports operations, enhancing governance and product systems, and promoting business development through its platform "Yuedong Circle" [5]. - The development of new technologies is expected to drive the digital and intelligent upgrade of the sports industry, fostering deeper integration between sports and technology [5].

Company Overview - Lisheng Yundong (Shanghai) Sports Technology Co., Ltd. is a leading automotive sports service provider in China, focusing on the marketization of sports events and the digital upgrade of the industry [2]. - The company’s main business includes sports event management, venue operation, marketing services, sports club management, sports equipment manufacturing and sales, and digital sports [2]. Business Development - In the first half of 2025, the company actively promoted various business segments in line with its development strategy and annual operational plan [3]. - The company repurchased shares worth over 22 million CNY to stabilize market expectations and maintain company value [3]. Strategic Initiatives - The company plans to leverage the policy advantages of the Hainan Free Trade Port, which will officially operate on December 18, 2025, to create an international automotive sports and culture exchange platform [4]. - An investment of 147 million CNY has been made to construct the Hainan International Circuit, with ongoing efforts in refinancing projects [4]. Operational Performance - The company has successfully conducted various events, including international, national, and regional competitions, within the annual event calendar [5]. - The golf tour has been actively promoted since obtaining operational authorization at the end of March, with more events planned for the second half of the year [5]. Future Plans - The company aims to expand its involvement in various sports, including tennis, cycling, and marathons, while continuing to focus on motorsports [6]. - The strategy includes a long-term, full-industry chain expansion, covering various derivative event IPs, venue operations, and sports products [6]. Technological Integration - The company is investing in sports technology, including AI and robotics, to enhance its core business and expand its event categories [7]. - The "Yuedong Circle" app focuses on sports and aims to integrate AI technology into sports health and education, promoting digital and intelligent upgrades in the industry [8].