Company Overview - Lisheng Yundong (Shanghai) Sports Technology Co., Ltd. is a leading automotive sports service provider in China, focusing on the marketization of sports events and the digital upgrade of the industry [2]. - The company’s main business includes sports event management, venue operation, marketing services, sports club management, sports equipment manufacturing and sales, and digital sports [2]. Business Development - In the first half of 2025, the company actively promoted various business segments in line with its development strategy and annual operational plan [3]. - The company repurchased shares worth over 22 million CNY to stabilize market expectations and maintain company value [3]. Strategic Initiatives - The company plans to leverage the policy advantages of the Hainan Free Trade Port, which will officially operate on December 18, 2025, to create an international automotive sports and culture exchange platform [4]. - An investment of 147 million CNY has been made to construct the Hainan International Circuit, with ongoing efforts in refinancing projects [4]. Operational Performance - The company has successfully conducted various events, including international, national, and regional competitions, within the annual event calendar [5]. - The golf tour has been actively promoted since obtaining operational authorization at the end of March, with more events planned for the second half of the year [5]. Future Plans - The company aims to expand its involvement in various sports, including tennis, cycling, and marathons, while continuing to focus on motorsports [6]. - The strategy includes a long-term, full-industry chain expansion, covering various derivative event IPs, venue operations, and sports products [6]. Technological Integration - The company is investing in sports technology, including AI and robotics, to enhance its core business and expand its event categories [7]. - The "Yuedong Circle" app focuses on sports and aims to integrate AI technology into sports health and education, promoting digital and intelligent upgrades in the industry [8].

Summary of Lisheng Sports Conference Call Company Overview - **Company**: Lisheng Sports - **Industry**: Sports Event Management and Operations Key Points and Arguments Financial Performance - Lisheng Sports achieved a record high total revenue of over 400 million yuan in 2024, despite facing long-term equity investment losses and goodwill impairment [2][8] - Core racing and event operations remained profitable, while emerging karting and digital sports businesses incurred losses [2][8] - The company expects improved performance in 2025 due to reduced risks and an employee stock ownership plan [2][8] Business Strategy and Expansion - The company is expanding its strategy from racing to a broader sports domain, having secured golf event authorization in 2025 and planning to extend into tennis, cycling, and marathons [2][4] - The golf business will encompass events, practice facilities, and equipment, with expected revenue contributions starting in 2025 and significant growth anticipated post-2026 [2][5] - The Haikou racetrack is projected to be completed by the end of 2026, contributing to revenue from 2026 to 2027, benefiting from Hainan's free trade zone operations and tourism consumption [2][6] Market Outlook - The company is optimistic about the golf market, predicting that a well-structured full industry chain could surpass the scale of its current racing business [2][7] - Long-term revenue target is set to exceed 1 billion yuan through a "5+4+2" model [2][7] Revenue Streams and Profitability - The commercial value of golf events includes sponsorship, registration fees, merchandise, and broadcasting rights, with significant profit potential once initial costs are covered [2][8] - The expected revenue for golf events is around 400 million yuan, with profits projected between 150 million to 200 million yuan [12] Future Developments - The company plans to explore other sports events like marathons and tennis in 2026, contingent on progress in 2025 [14] - Additional racetrack projects are planned outside Hainan, driven by the growing demand for performance cars in China [15] Challenges and Risks - The company faced challenges in the past year due to long-term equity investment losses and goodwill impairment, alongside losses in karting and digital sports due to high initial investments [8] - The focus for 2025 will be on ensuring profitability and avoiding large-scale loss-making investments, particularly in AI and digital sports [18] Market Comparison and Insights - Domestic golf event profitability is expected to improve through marketization, with potential comparisons to successful overseas models like the European Tour [9][10] - The company is analyzing the commercial viability of various sports events, considering market competition and audience characteristics [20] Important Milestones - Key milestones to watch in 2025 and 2026 include developments in the golf business, the construction of the Haikou racetrack, and the progress of the company's capital increase and buyback plans [21]