Core Insights - The article emphasizes the effectiveness of IP as a core asset in the cultural tourism sector, linking consumer demand with commercial scenarios amid increasing competition and evolving consumer needs [1][9] - During the 2025 Mid-Autumn Festival and National Day holiday, domestic travel reached 888 million trips with total spending of 809 billion yuan, surpassing 2024 figures, indicating a sustained release of vitality in cultural tourism consumption [1] Group 1: Global Super IP - Since its opening in 2021, Beijing Universal Resort has leveraged global super IPs like "Harry Potter" and "Transformers" to create seven themed attractions, rapidly capturing market attention through immersive experiences and merchandise [2] - The resort has not only replicated IP content but has also innovatively integrated super IPs with modern cultural tourism consumption needs, enhancing commercial value through dynamic experience upgrades [2][3] - Upcoming events like the "Harry Potter's Butterbeer Season" and immersive experiences related to the "Death Eaters" are set to attract significant visitor engagement and social media buzz [2] Group 2: Interactive Storytelling - The resort employs interactive storytelling to transform visitors from passive observers into active participants, enhancing their engagement and extending their stay [3] - This approach increases the commercial value of IPs by providing differentiated experiences that strengthen consumer brand loyalty [3] Group 3: Cross-Industry Collaboration - The collaboration with the game IP "Genshin Impact" through the themed restaurant "Genshin Impact Interactive Restaurant" exemplifies how cross-industry partnerships can resonate with diverse audience segments [5] - The restaurant's high fidelity to the game environment and interactive performances have been well-received, creating a unique experience that merges virtual and real-world elements [5] Group 4: Original Narrative IP - The "Stunning" Universal event has evolved from IP inheritance to original content creation, aligning with the emotional needs and aesthetic preferences of contemporary youth [7] - New original characters like "Demon Rabbit" and "Ghostly Fox" cater to young people's desire for self-expression and independence, enhancing the resort's appeal to this demographic [7] - The development of original IPs based on consumer demand has established a deep emotional connection with young visitors, fostering long-term engagement [7] Group 5: Market Trends and Projections - The "Cultural Tourism Development Report 2024-2025" highlights the role of cultural IP in driving industry innovation, with a projected market size for cultural tourism IP commercialization reaching 431.4 billion yuan in 2024, expected to grow to 697.2 billion yuan by 2027 [9] - Beijing Universal Resort's IP strategy aligns with national policies promoting deep integration of culture and tourism, providing a viable path for IP development in the cultural tourism market [9]