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Overview of Cultural Tourism IP Commercialization - The report titled "2024 China Cultural Tourism IP Commercialization Report" explores various aspects of cultural tourism IP commercialization, including concepts, current status, consumer insights, trends, and expert opinions [1] - Cultural tourism IP refers to intellectual property or creative outcomes deeply tied to local culture, characterized by high recognition, extensibility, and a broad audience [1][6] - The commercialization process involves five steps: decoding cultural genes, market demand insights, and developing a sustainable operational system [10] Market Status - The market size for cultural tourism IP commercialization in China is projected to exceed 430 billion yuan in 2024, with expectations to reach nearly 700 billion yuan by 2027 [1] - The industry chain consists of upstream IP design incubation, midstream IP operation monetization, and downstream consumers [1] - Physical merchandise categories are expanding, and cross-industry collaborations are gaining popularity; digital collectibles are emerging as an efficient monetization method [1][13] Consumer Insights - Consumers are primarily located in first-tier and new first-tier cities in East and North China, mainly consisting of married young adults aged 18-40 and middle-class groups [2] - There is a preference for national trend and ethnic products, with cultural value being a significant consideration [2] - Consumers expect product innovation and reasonable pricing, with a notable interest in technology integration to enhance engagement [2] Trend Outlook and Expert Opinions - The process of cultural tourism IP going global is accelerating, leading to increased overseas commercialization [2] - Collaborative efforts within the same industry can enhance cultural dissemination and strengthen industry linkages [2] - Experts suggest that cultural tourism IP should possess traffic attraction and content creation capabilities, with digitalization being a key trend [2]