通知提出，营造"电影+市集"特色场景，将电影主题融入市集空间和品牌营销，通过塑造电影元素环 境、开设电影主题市集、售卖电影衍生品、组织电影宣发活动等形式，打造电影主题消费地标、制造消 费热点。开展"电影+大集"品牌活动，结合热门电影档期、下沉市场消费季、民俗活动、农历赶集、农 产品采摘采收、土特产展销等节点，策划举办常态性或节庆性电影主题大集，搭建"电影里的家乡味"展 销区，推动地方土特产、手工食品与相关电影情节联动宣传。组织"电影+云集"商品展销，支持开设重 点电影IP官方旗舰店，鼓励电商平台企业设置官方专区，打造"不落幕"的线上展销会。 通知还提出，支持互联网电影售票平台、新媒体平台发挥宣传引流作用，为电影宣介、地方特色产品营 销提供平台服务和技术支持。支持院线影院提高数智化能力，有效汇集周边商贸资源，实现消费联动。 （来源：千龙网） 新华社北京2月12日电（记者邢拓）记者12日从国家电影局获悉，近日，国家电影局、商务部联合印发 《关于开展"跟着电影逛市集"活动的通知》，推动电影消费与市集消费跨界联动，促进电影经济发展， 激活下沉市场消费潜力。 ...

Core Insights - Despite a sixth consecutive quarter of declining same-store sales in the U.S., Starbucks shows signs of recovery as the decline is less severe than expected, leading the market to adopt a "wait and see" approach [1] Financial Performance - Adjusted earnings per share for Starbucks were $0.50, below the market expectation of $0.65, but revenue reached $9.5 billion, a 5% year-over-year increase, exceeding expectations [1] - Same-store sales in the U.S. fell by 2% in Q2, matching the previous quarter but better than the analyst forecast of a 2.5% decline [1] - Comparable transaction volume decreased by 4%, which is also better than the anticipated 4.5% drop [1] - In China, same-store sales continued to grow, marking a positive trend for the company [1] Market Strategies - To address the sales slump, Starbucks has implemented several reforms in the U.S., including layoffs, encouraging more employees to return to the office, and increasing staffing in stores to enhance service models [5] - The "Green Apron Service" initiative is set to launch fully in mid-August, with pilot stores showing improvements in transaction volume, sales, and service efficiency [5] - Starbucks plans to invest approximately $150,000 per existing store for minor upgrades to create a more comfortable café atmosphere, moving away from a fast-casual experience [5] - New store construction costs have been reduced by about 30%, with a new prototype store featuring 32 seats and a drive-thru expected to launch in FY2026 [5] Regional Performance - In the context of a 2% year-over-year decline in global same-store sales, the Chinese market stands out with a 2% increase, surpassing the expected 1.4% growth, driven by increased transaction volume despite a decrease in average ticket size [6] - This marks the second consecutive quarter of positive same-store sales growth in China, with management actively seeking local partners to expand long-term opportunities in the market [6] Product Innovation - Starbucks is shifting its product innovation approach from a top-down model to a collaborative "co-creation" process with store partners, addressing past criticisms of overly complex menus [7][8] - A new generation of menu items, including a protein cold foam drink and coconut water tea beverages, is set to launch in Q4, with a focus on healthier options [8] - The company emphasizes involving store partners from the beginning of the product development process to ensure practical operational alignment [9]