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星星之火”如何“燎原”? 看扬州打造“活力赛事名城
Jiang Nan Shi Bao· 2026-01-22 21:47
Group 1 - The core point of the news is that the Yangzhou Half Marathon has been awarded the highest level "Platinum Label" by World Athletics, marking it as the first in the province and the second in the country to receive this honor, coinciding with its 20th anniversary [1] - Yangzhou has developed a five-tier event system that includes international and national major events, regional brand events, self-owned IP events, county-specific events, and mass participation events, enhancing its reputation as a vibrant event city [1] - The city has seen significant participation in various events, such as the China International Kayak Marathon attracting 300 global competitors and the National Youth Fencing Championship with over 2,000 participants, indicating a growing interest in sports events [1] Group 2 - The 2025 "Super League" in Yangzhou has attracted 162,000 fans to live matches and 52.85 million online viewers, generating nearly 300 million yuan in direct consumption and driving a total of 3 billion yuan in multi-scenario consumption across the city [2] - The integration of cultural elements such as intangible cultural heritage, local cuisine, and scenic spots into events has enhanced the cultural depth and promoted a new urban consumption ecosystem [2] - Yangzhou has been recognized as a pilot city for promoting sports consumption and event economy, with plans to implement a comprehensive action plan from 2025 to 2027 to further stimulate growth in sports-related sectors [3]
赛事“星星之火”形成消费“燎原之势”
Xin Hua Ri Bao· 2026-01-21 21:30
Group 1 - The core achievement of the Yangzhou Half Marathon is its recognition as a "Platinum Label" event by World Athletics, marking it as the first in the province and the second in the country to receive this honor [1] - Yangzhou has developed a structured five-tier event system, including international and national level events, regional brand events, and community sports, enhancing its reputation as a vibrant sports city [1] - The city aims to leverage sports events to stimulate economic growth, with projections of over 350,000 participants and nearly 4 billion yuan in consumption driven by events in 2025 [1] Group 2 - The "Soochow Super League" in Yangzhou is expected to significantly boost local consumption, with 162,000 attendees and 52.85 million online viewers, generating nearly 300 million yuan in direct spending and 3 billion yuan in overall consumption [2] - The integration of cultural elements such as intangible heritage and local cuisine into events has fostered a new urban consumption ecosystem, enhancing the appeal of the "Yangzhou Marathon" route [2] - The city has initiated various activities to attract investment and talent through sports events, including business forums and collaborative meetings during marathons, promoting local industry development [3] Group 3 - Yangzhou has been recognized as a pilot city for promoting sports consumption and event economy, with plans to implement a comprehensive strategy from 2025 to 2027 to enhance sports-related economic activities [4] - The city will focus on high-profile events like the Yangzhou Half Marathon and the "Soochow Super League" to drive consumer engagement and stimulate related industries [4] - The local government aims to create a synergy between sports, tourism, and commerce through a series of innovative events and activities [4]