10月14日，"投教新视界 粤投粤有方"投教微视频创作交流暨微视频大赛成果分享活动在广州举行。作 为广东投教领域的一次行业盛会，活动汇聚监管代表、金融机构从业者及投教工作者，聚焦微视频这一 高效传播载体，通过获奖单位的实践经验分享，破解传统投教痛点，为行业探索专业化、年轻化、场景 化的投教路径提供了可复制、可推广的实践样本。 会上，广发期货、中粮期货广东分公司、万联证券及广发证券四家获奖单位代表分享了投教微视频从构 思到落地的实操经验，为行业探索更高效的金融科普模式提供了宝贵借鉴。 锚定受众需求 开辟投教内容新路径 作为首个发言的获奖单位，广发期货投教基地专员杨飞以"从'故事'到'共鸣'：投教IP的破圈之路"为主 题，直指传统投教"形式单一、术语难懂、单向传递"的痛点，提出以IP打造破解困局。 杨飞提到，广发期货从真实案例中汲取灵感，如结合广东七旬老人期货被骗新闻，塑造退休老人+普通 投资者的"老吴"人设。为了让故事更加真实，故事线遵循"不专家说教、不设绝对完美人设、不脱离投 教核心"原则，将防范非法期货知识与家庭陪伴情感线绑定，才创作出获奖作品《老吴期遇记》。 杨飞还分享了让IP走出去的运营理念，通过线上联 ...

Core Insights - The event "Investment Education New Vision: Guangdong Investment Education" held in Guangzhou focused on utilizing micro-videos as an effective medium for financial education, addressing traditional challenges in the sector [2][5] - Award-winning representatives from various financial institutions shared practical experiences in creating investment education micro-videos, aiming to provide replicable and scalable models for the industry [2][5] Group 1: Audience-Centric Approaches - Guangfa Futures emphasized the importance of storytelling and emotional resonance in investment education, using relatable characters like "Old Wu" to convey complex financial concepts [5][7] - The approach included creating diverse content tailored to different demographics, such as comic videos for younger investors and Q&A series for beginners, enhancing both emotional connection and knowledge transfer [5][7] Group 2: Creative and Technical Insights - Zhongliang Futures dissected the creative logic behind micro-video production, focusing on audience needs and employing structured storytelling to make professional knowledge relatable [7][9] - The team highlighted the significance of detailed pre-production planning and the use of engaging visual techniques to enhance viewer experience [7][9] Group 3: Practical Guidelines for Production - Wanlian Securities addressed common challenges in video creation, offering a replicable methodology to avoid pitfalls like creative stagnation and content misalignment [9][10] - The company shared practical tips on selecting themes, enhancing narrative appeal, and ensuring clarity in communication to effectively engage investors [9][10] Group 4: AI in Content Creation - Guangfa Securities discussed the integration of AI in video production, focusing on cost reduction and efficiency while maintaining content quality [10][12] - The process involved using AI for scriptwriting, topic selection, and ensuring compliance with regulatory standards, emphasizing the need for meticulous oversight at each production stage [10][12]

投教内容总是枯燥难懂，难以引发共鸣？市场信息纷繁复杂，令人无所适从？别担心！这场分享会将为 你带来满满干货！ 9月24日，广东证券期货业协会联合南方都市报社、湾财社举办投教微视频创作分享交流会活动。届 时，将对广东证券期货业首届微视频比赛获奖单位进行表彰，并由获奖单位代表分享创作心得。同时， 南都湾财社还将围绕投资领域热点舆情事件展开深度交流与探讨，帮助投资者增强风险辨识能力，助力 机构投教内容更具针对性和前瞻性。 19部投教微视频作品获奖 为破解"自说自话"的投教视频宣传情况，助力机构投教工作更好地"走出去"，2024年11月，由广东证券 期货业协会、南方都市报社、湾财社主办的广东证券期货业首届微视频比赛在广州启动。活动获得广东 （不含深圳）证券期货业金融机构积极响应，踊跃参与。这些机构围绕服务实体经济、践行投资者保 护、履行社会责任等比赛主题类别创作了近百部微视频作品。 经过专家评审，最终19部作品脱颖而出。其中，《老吴期遇记 陪伴是最好的防范常回家看看》(广发期 货有限公司）获一等奖；《AI算法?人性算法!》(中粮期货有限公司广东分公司)、《学投资，找正规军 投教基地》(广发证券股份有限公司)、《擦亮双 ...