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“苏超”带火消费 周末江苏商圈抖音团购订单环比翻倍
Zheng Quan Shi Bao Wang· 2025-07-02 07:15
Group 1 - The "Su Super" event held from June 28 to 29 significantly boosted consumer spending in various sectors, particularly in shopping districts, food, and tourism across five cities in Jiangsu [1] - Jiangsu's shopping district group purchase orders saw a 103% increase in consumption and a 114% increase in sales compared to the previous weekend [1] - The top five shopping districts in Jiangsu based on consumer spending were Nanjing Xinjiekou, Suzhou Shantang Street, Taizhou Sanshui Bay/Liuyuan, Wuxi Chong'an Temple, and Changzhou Heping Middle Road [1] Group 2 - Zhenjiang, despite losing its match, experienced the highest growth in hotel and travel group purchase orders, with a 108% increase compared to the previous weekend [2] - Other cities like Suqian, Taizhou, and Suzhou also saw significant increases in hotel and travel group purchase orders, with growth rates of 41%, 31%, and 34% respectively [2] - The "Su Super" event also promoted local cuisine, with Xuzhou's barbecue orders increasing by nearly 80% and Yangzhou's fried rice orders rising by 27% [2] Group 3 - The event activated the night economy in Jiangsu cities, with various businesses setting up live viewing areas for matches [3] - In Huai'an, night-time consumption for barbecue and grilled meat saw increases of 17% and 15% respectively over the past two weeks [3] - A flash event in Huai'an featured local delicacies and attracted significant attention, highlighting the synergy between sports events and local culture [3]
中国经济观测点丨“五一”假期住宿、家庭餐团购订单量同比增长超七成
Xin Hua Cai Jing· 2025-05-06 01:24
Core Insights - The report highlights a significant increase in consumer spending during the "May Day" holiday, particularly on the Douyin platform, indicating a robust recovery in offline consumption and diverse shopping demands across various sectors [1][3][10] Consumption Trends - Douyin's data shows that from May 1 to May 4, there was a 77% increase in family meal orders and a 45% increase in local cuisine orders, with accommodation orders rising by 79% [3][10] - Hotel and scenic area package orders surged by 116%, reflecting a strong demand for travel experiences [3][10] Night Economy - Major cities such as Shanghai, Zhengzhou, Fuzhou, Chengdu, and Beijing led the night economy, with vibrant activity in commercial areas and food streets from 6 PM to 6 AM [3][10] Popular Activities - Concerts and KTV bookings saw substantial growth, with orders increasing by 162% and 54% respectively, while jewelry orders skyrocketed by 356% [5][10] - Clothing and footwear retailers experienced a remarkable 462% increase in order volume during the holiday [5][10] Emerging Travel Trends - The report notes a rise in "small town tourism" and "culinary tourism," with Douyin orders for accommodation and dining in cities like Tongling and Yichun increasing by 491% and over 300% respectively [6][8] - Traditional towns and villages became popular tourist spots, with some experiencing order increases of up to 865% [8] Family-Oriented Activities - Family-oriented activities gained traction, with orders for family dining and accommodation rising by 86% and 84%, respectively [9][10] - Theme parks and unique vacation spots, such as the Zhengzhou Haichang Ocean Park, reported full bookings and significant sales growth [10] Future Outlook - Douyin plans to enhance consumer experiences during holidays by expanding customer service and monitoring order issues, aiming to support merchants and promote cultural tourism development [10]