6月28日至29日，"苏超"第五轮比赛在连云港、盐城、苏州、南通、泰州5个城市上演，商圈、美食、景 区消费等方面再次掀起消费热潮。商圈成为"苏超"消费主阵地。 随着赛事的推进，"苏超"陆续带火更多比赛城市的地域美食。如徐州对阵泰州，被媒体称为"烧烤大战 早茶"。数据显示，周末两天徐州烧烤团购订单消费环比增长近80%。扬州0:3败给苏州，但扬州炒饭消 费订单比上个周末涨了27%，对应的消费额增长44%。盐城2:0战胜镇江，盐城东台鱼汤面、镇江锅盖面 团购订单消费分别比上周增长18%、15%。 各大城市主场作战的同时，也带火了城市标志性景区和动物。连云港对阵淮安的比赛，被戏称为"真假 美猴王之战"。数据显示，这个周末连云港的花果山风景区抖音团购订单消费、消费额均环比增长超 46%。盐城2:0战胜镇江，被网友戏称为"鹿王"踢翻"醋坛子"。盐城的中华麋鹿园团购订单消费比上周末 增长超353%，消费金额也比上周末增长368%。 比赛过程中，江苏各大城市商圈、夜市、商家搭建起直播观赛"第二赛场"，共同激活城市夜经济。6月 28日，抖音生活服务在淮安落地快闪活动，与同城球迷共燃夏夜，国民"孩子王（301078）"董浩叔叔也 ...

Core Insights - The report highlights a significant increase in consumer spending during the "May Day" holiday, particularly on the Douyin platform, indicating a robust recovery in offline consumption and diverse shopping demands across various sectors [1][3][10] Consumption Trends - Douyin's data shows that from May 1 to May 4, there was a 77% increase in family meal orders and a 45% increase in local cuisine orders, with accommodation orders rising by 79% [3][10] - Hotel and scenic area package orders surged by 116%, reflecting a strong demand for travel experiences [3][10] Night Economy - Major cities such as Shanghai, Zhengzhou, Fuzhou, Chengdu, and Beijing led the night economy, with vibrant activity in commercial areas and food streets from 6 PM to 6 AM [3][10] Popular Activities - Concerts and KTV bookings saw substantial growth, with orders increasing by 162% and 54% respectively, while jewelry orders skyrocketed by 356% [5][10] - Clothing and footwear retailers experienced a remarkable 462% increase in order volume during the holiday [5][10] Emerging Travel Trends - The report notes a rise in "small town tourism" and "culinary tourism," with Douyin orders for accommodation and dining in cities like Tongling and Yichun increasing by 491% and over 300% respectively [6][8] - Traditional towns and villages became popular tourist spots, with some experiencing order increases of up to 865% [8] Family-Oriented Activities - Family-oriented activities gained traction, with orders for family dining and accommodation rising by 86% and 84%, respectively [9][10] - Theme parks and unique vacation spots, such as the Zhengzhou Haichang Ocean Park, reported full bookings and significant sales growth [10] Future Outlook - Douyin plans to enhance consumer experiences during holidays by expanding customer service and monitoring order issues, aiming to support merchants and promote cultural tourism development [10]