Core Insights - The article highlights the emergence of a vibrant beverage culture in Guiyang, with coffee, new tea drinks, and craft beer becoming essential experiences for both domestic and international tourists [3][4][8] - Guiyang has over 3,000 coffee shops and more than 1,200 craft beer bars, showcasing a significant growth in the beverage industry [3][4] Coffee Industry - Guiyang has developed a strong coffee culture despite not producing coffee beans locally, achieving a coffee shop density of 1 shop per 2,000 residents, ranking among the top in China [4] - The city has produced multiple national and international coffee competition champions, enhancing its reputation in the coffee sector [4] - Coffee consumption in Guiyang has grown at an annual rate of 18%, making it one of the fastest-growing cities for coffee consumption in the country [4] Craft Beer Sector - The craft beer scene in Guiyang includes over 1,200 bars, with local brands like TripSmith producing over 2,000 tons of craft beer annually, distributed across more than 200 cities in China [6] - Local flavors such as sour soup and wood ginger have been integrated into craft beer offerings, receiving international awards [6] New Tea Drinks - The new tea drink market in Guiyang features local ingredients, with brands like "Guizhou Jing Tea" and "Quchashan" creating unique beverages that incorporate local flavors [6] - "Quchashan" has expanded to 58 locations nationwide, with a significant presence in major cities like Shanghai and Shenzhen [6] Tourism Impact - From January to August this year, Guiyang saw a 9.6% increase in domestic tourist arrivals and a 9.8% rise in total tourism spending, driven by the popularity of the "new three items" [8] - The beverage culture has become a key component of Guiyang's tourism identity, contributing to the city's appeal as a travel destination [8]

Core Insights - The article highlights the rising popularity of coffee, craft beer, and new tea drinks in Guiyang, which are becoming essential components of the city's cultural and tourism consumption landscape [1][6][10] Group 1: Coffee Culture - Guiyang boasts over 3,000 coffee shops, with a density of one coffee shop for every 2,000 residents, comparable to major cities like Shanghai [2] - Local coffee shop owners have achieved national and international recognition, with notable wins in prestigious coffee competitions [2] - The phrase "travel to Guiyang for a cup of coffee" has gained traction, attracting coffee enthusiasts from across the country [6][10] Group 2: Craft Beer Scene - The craft beer market in Guiyang features over 1,200 bars, offering a diverse range of beer styles that cater to various tastes [3] - The vibrant nightlife in Guiyang is characterized by a lively atmosphere in craft beer bars, enhancing the city's appeal as a nightlife destination [3][6] Group 3: New Tea Drinks - Local tea brands are creatively integrating regional culture with modern concepts, resulting in popular products that resonate with both locals and tourists [5] - Unique offerings such as "Longjing Maonai" and "Zhe'er Gen Lemon Tea" showcase the innovative spirit of Guiyang's tea culture [5] Group 4: Economic and Cultural Impact - The emergence of coffee shops, craft beer bars, and tea drink stores enriches the local consumption ecosystem, complementing traditional dining and shopping experiences [6] - Events like the "2025 Guiyang World Flavor Carnival" enhance the visibility and purchasing power of local tourism products [6][9] Group 5: Service and Experience Enhancement - Businesses are focusing on improving service quality to stand out in a competitive market, emphasizing the importance of high-quality ingredients and customer experience [9][10] - Innovative combinations of food and drink, such as "craft beer with barbecue," are being developed to provide unique cultural experiences [9][10] Group 6: Urban Branding and Image - The "New Three Items" contribute to shaping Guiyang's urban identity, aligning with the city's characteristics of being refreshing and vibrant [10] - The integration of these beverage cultures into the city's branding efforts enhances Guiyang's reputation as a dynamic and inclusive destination [10][11] Group 7: Talent and Environment - The development of the "New Three Items" is supported by initiatives like the establishment of a coffee industry academy, aimed at cultivating skilled professionals [14] - A favorable business environment is crucial for the growth of these sectors, emphasizing the need for regulatory support and a comfortable leisure atmosphere [14]