Core Insights - The article highlights the rising popularity of coffee, craft beer, and new tea drinks in Guiyang, which are becoming essential components of the city's cultural and tourism consumption landscape [1][6][10] Group 1: Coffee Culture - Guiyang boasts over 3,000 coffee shops, with a density of one coffee shop for every 2,000 residents, comparable to major cities like Shanghai [2] - Local coffee shop owners have achieved national and international recognition, with notable wins in prestigious coffee competitions [2] - The phrase "travel to Guiyang for a cup of coffee" has gained traction, attracting coffee enthusiasts from across the country [6][10] Group 2: Craft Beer Scene - The craft beer market in Guiyang features over 1,200 bars, offering a diverse range of beer styles that cater to various tastes [3] - The vibrant nightlife in Guiyang is characterized by a lively atmosphere in craft beer bars, enhancing the city's appeal as a nightlife destination [3][6] Group 3: New Tea Drinks - Local tea brands are creatively integrating regional culture with modern concepts, resulting in popular products that resonate with both locals and tourists [5] - Unique offerings such as "Longjing Maonai" and "Zhe'er Gen Lemon Tea" showcase the innovative spirit of Guiyang's tea culture [5] Group 4: Economic and Cultural Impact - The emergence of coffee shops, craft beer bars, and tea drink stores enriches the local consumption ecosystem, complementing traditional dining and shopping experiences [6] - Events like the "2025 Guiyang World Flavor Carnival" enhance the visibility and purchasing power of local tourism products [6][9] Group 5: Service and Experience Enhancement - Businesses are focusing on improving service quality to stand out in a competitive market, emphasizing the importance of high-quality ingredients and customer experience [9][10] - Innovative combinations of food and drink, such as "craft beer with barbecue," are being developed to provide unique cultural experiences [9][10] Group 6: Urban Branding and Image - The "New Three Items" contribute to shaping Guiyang's urban identity, aligning with the city's characteristics of being refreshing and vibrant [10] - The integration of these beverage cultures into the city's branding efforts enhances Guiyang's reputation as a dynamic and inclusive destination [10][11] Group 7: Talent and Environment - The development of the "New Three Items" is supported by initiatives like the establishment of a coffee industry academy, aimed at cultivating skilled professionals [14] - A favorable business environment is crucial for the growth of these sectors, emphasizing the need for regulatory support and a comfortable leisure atmosphere [14]

Core Viewpoint - The article discusses the rising popularity of Guizhou's traditional dessert "Bingjiang" (ice slurry) in major cities like Beijing, Shanghai, and Guangzhou, highlighting its unique ingredients and cultural significance [5][12][38]. Group 1: Product Overview - Bingjiang is a traditional Guizhou dessert made from ice, fruits, and glutinous rice, often served with crushed peanuts and soybean powder [6][10]. - The dessert has historical roots dating back to the Song Dynasty, evolving through various cultural influences over the centuries [7][9][11]. - It has become a popular summer treat, often paired with street food and available at various stalls and tea shops [12][15][34]. Group 2: Market Trends - Since last year, Bingjiang has gained traction as a trendy street food item, with many vendors specializing in it and prices ranging from 13 to 22 yuan [12][13]. - Major tea brands have incorporated Bingjiang into their summer menus, significantly boosting sales [15][16]. - New specialty stores focusing solely on Bingjiang have emerged in cities like Shanghai and Shenzhen, offering various flavors and combinations [24][27][31]. Group 3: Factors Behind Popularity - The dessert's unique texture and flavor profile, combining smoothness with a chewy consistency, have contributed to its appeal [40][41]. - Bingjiang's simple preparation process and low cost make it an attractive option for entrepreneurs, with production costs around 3 to 8 yuan per cup [48][50]. - Its strong regional identity and seasonal relevance resonate well with consumers, especially as Guizhou becomes a popular tourist destination [51][53]. Group 4: Cultural Significance - Bingjiang serves as a bridge between traditional and modern culinary practices, preserving historical recipes while adapting to contemporary tastes [54][55]. - The dessert's ingredients reflect the wisdom of local ethnic groups, enhancing its cultural value [51][56]. - It has become a symbol of Guizhou's culinary heritage, appealing to both locals and tourists [61]. Group 5: Health and Innovation - The dessert has been adapted to meet health-conscious consumer demands, with options like zero-sugar versions and functional ingredients [57][58]. - Innovative combinations with other ingredients, such as yogurt and various fruits, have expanded its market appeal [36][60]. - The integration of Guizhou's unique ingredients into broader tea and beverage offerings has redefined their health benefits and market positioning [62][66]. Conclusion - The rise of Guizhou's Bingjiang is not merely a trend but a cultural phenomenon that combines food innovation, health consciousness, and regional pride, positioning it as a potential staple in the dessert market [74].