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“多用洗眼液”是护眼神器还是智商税?
Yang Shi Xin Wen· 2026-01-10 00:32
您在生活中,有没有使用过洗眼液?只需要一个小杯子,倒上洗眼液,然后将它扣在眼睛上,仰头、眨眼,就完成了一次看似专业的眼部清洁。一段时间 以来,各式各样的洗眼液广告活跃在网络平台,成为备受追捧的日常护眼神器。有网络博主说,每天洗一洗,就能洗去疲惫、洗掉红血丝,甚至洗出 blingbling大眼睛,还有博主说,洗眼比洗脸都重要。每天用洗眼液洗一洗眼睛,真的有如此神效吗?我们一起来揭开真相。 0:00 / 1:51 近日,记者在各个网络销售平台上看到,有很多不同品牌的洗眼液正在销售。从原料上看有一些利于眼部健康的成分,像维生素B、海藻糖、牛磺酸等。 有的主播还宣称其护眼液含有"麦角硫因",是超小分子,不仅能够清洁眼表残留物,还能深层修护。 某平台主播:我也查了资料,发现他家还做了IIT人体临床试验,验证了麦角硫因洗眼液可以改善眼部的不适,用起来很放心。 在某网络平台的视频产品介绍中,一位主播也正在卖力地推荐一款"洗眼液"。该主播把洗眼液倒进特定的硅胶杯,再将杯子倒扣在眼睛上,没多久杯里就 出现很多小颗粒的"脏东西"。 记者发现,除了洗眼液,如今网络平台中还陆续推出了"护眼喷雾",也表明其具备清洁功能,成分表中与护眼 ...
护眼消费渗透全生活场景
Jing Ji Ri Bao· 2025-07-31 22:07
Core Viewpoint - The eye care industry is experiencing rapid growth due to increasing screen time and related eye health issues, leading to a shift from medical treatment to daily maintenance of eye health [1][2]. Group 1: Market Trends - The average screen time for adults in China has reached 6.3 hours per day, resulting in a rise in eye-related problems such as myopia, eye fatigue, and dry eyes [1]. - Eye care consumption has permeated various life scenarios, with products like blue light glasses, artificial tears, and eye patches becoming popular in office settings, while eye care screens and lamps are trending among students [1][2]. Group 2: Consumer Behavior - White-collar workers and students are identified as the primary consumer groups for eye care products, indicating a need for brands to adopt a more lifestyle-oriented approach rather than focusing solely on functionality [2]. - The market is currently facing challenges such as concept hype, exaggeration, and false advertising, prompting consumers to be more discerning and rely on certified products [2]. Group 3: Innovation and Technology - Innovations in technology are driving the eye care industry forward, with many electronic products incorporating eye care features through hardware and software adjustments [1]. - Eye care products are evolving from mere functional tools to symbols of quality living, with features like Bluetooth speakers being added to eye care devices [1].