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无印良品多地关店,公司回应:基于经营效率正常调整,同步开新店
Xin Lang Cai Jing· 2025-08-15 04:14
Core Insights - MUJI is closing multiple stores in China, including the Shimao Gong 3 store in Beijing, which will cease operations on August 31, 2025, while still maintaining 34 other locations in the city [1][4] - The company is currently offering seasonal discounts of 60% to 80% and additional promotions for closing stores [3] - The decision to close stores is part of a strategy to improve operational efficiency, focusing on high-performing flagship stores while reducing financial burdens from underperforming locations [6][7] Store Closures - MUJI has announced the closure of its 11-year-old store in Jinan and another store in Changsha by the end of August [4] - The company has been closing stores in various cities, including Wuhan, as part of its operational adjustments [4] New Openings - Despite the closures, MUJI plans to open its largest store in Central China at Huiju in Changsha, spanning over 2,000 square meters, although the opening date is not yet confirmed [6] - Since March 1, MUJI has opened 15 new stores in China, with a target of approximately 40 new openings annually [6] Financial Performance - MUJI's sales growth in China has fluctuated, with a significant drop in same-store sales to 88.4% of the previous year's figures in 2022 [7] - The parent company, Ryohin Keikaku, reported a 19.2% increase in sales to 591.09 billion yen (approximately 28.71 billion RMB) for the nine months ending May 31, 2025, with a net profit increase of 30.1% [8]