以下文章来源于财经宇宙 ，作者王梓旭 财经宇宙 . 关注财经宇宙，获取更多知识。 导语：下一盘大棋，B、C两端布局。 泡泡玛特与拓竹科技将对簿公堂。 近日，泡泡玛特起诉3D打印独角兽拓竹科技引发行业关注，这起由热门潮玩IP "Labubu " 引发 的版权纠纷，撕开了3D打印模型分享平台长期存在的灰色地带。 据报道，日前泡泡玛特文化创意有限公司起诉拓竹科技有限公司以及关联企业的相关方著作权权 属、侵权纠纷一案，已被上海市浦东新区人民法院受理，开庭日期定为2026年4月2日。 在此次诉讼前，拓竹旗下的模型社区曾出现大量未经授权的 " Labubu " 等热门IP同款3D打印文 件，随着案件进入司法程序， 拓竹 已 在 社区将相关文件下架。 针对本次诉讼 ，拓竹科技 与泡泡玛特方面均表示目前 尚无更多回应。 有业内人士认为，这并非简单的侵权案，它或许将影响3D打印硬件厂商"靠免费模型库带硬件销 量"的底层商业模式。 不过，一位行业相关投资人表示，"拓竹的社区资源确实丰富，目前就3D打印机器而言，其实大 家都差不多，消费者用的多都是因为社区资源，这也一定程度上是拓竹现在的壁垒。" 对于本次诉讼的影响，对方认为较为有 ...

Core Insights - DJI, traditionally low-profile and resistant to market interactions, has recently invited external parties to experience its upcoming panoramic drone, DJI Avata 360, indicating a strategic shift towards more engagement with the market [1][2] - Despite its repeated statements of "no financing, no IPO," DJI's recent activities suggest a proactive approach to counter competition and maintain its market position [2][3] Group 1: DJI's Strategic Moves - DJI has launched several new products this year, including the sweeping robot ROMO and has shown interest in investing in 3D printing companies, indicating a diversification of its business strategy [2][3] - The introduction of the DJI Avata 360 is perceived as a defensive move to showcase its technological advantages amidst slowing growth, aiming to reassure stakeholders of its profitability [13][26] - DJI's market share in consumer drones exceeds 70%, but it faces pressure to innovate and find new mass-market products as growth in the consumer drone market slows [26] Group 2: Competitive Landscape - Competitors like YingShi and TuoZhu are expanding beyond their original markets, indicating a shift in the competitive dynamics of the industry [4][5] - YingShi has entered the drone market with its brand "YingLing Antigravity," directly challenging DJI, while simultaneously expressing respect for DJI's founder, suggesting a complex competitive relationship [6][7][10] - TuoZhu, founded by former DJI engineers, is rapidly gaining traction in the 3D printing sector, with a valuation reportedly reaching 30 billion yuan, posing a significant challenge to DJI's interests [19][21] Group 3: Market Dynamics and Future Outlook - The competition is evolving from product-specific technological advancements to a broader ecosystem-based confrontation, where companies leverage their core competencies across multiple sectors [26] - DJI's entry into the sweeping robot market is expected to disrupt existing players like Chasing, as it applies its advanced drone technology to a new product category [22][23] - The strategic investments and product launches by DJI and its competitors reflect a broader trend of companies seeking to establish dominance in emerging markets while navigating the challenges of innovation and market saturation [26]