Core Insights - DJI, traditionally low-profile and resistant to market interactions, has recently invited external parties to experience its upcoming panoramic drone, DJI Avata 360, indicating a strategic shift towards more engagement with the market [1][2] - Despite its repeated statements of "no financing, no IPO," DJI's recent activities suggest a proactive approach to counter competition and maintain its market position [2][3] Group 1: DJI's Strategic Moves - DJI has launched several new products this year, including the sweeping robot ROMO and has shown interest in investing in 3D printing companies, indicating a diversification of its business strategy [2][3] - The introduction of the DJI Avata 360 is perceived as a defensive move to showcase its technological advantages amidst slowing growth, aiming to reassure stakeholders of its profitability [13][26] - DJI's market share in consumer drones exceeds 70%, but it faces pressure to innovate and find new mass-market products as growth in the consumer drone market slows [26] Group 2: Competitive Landscape - Competitors like YingShi and TuoZhu are expanding beyond their original markets, indicating a shift in the competitive dynamics of the industry [4][5] - YingShi has entered the drone market with its brand "YingLing Antigravity," directly challenging DJI, while simultaneously expressing respect for DJI's founder, suggesting a complex competitive relationship [6][7][10] - TuoZhu, founded by former DJI engineers, is rapidly gaining traction in the 3D printing sector, with a valuation reportedly reaching 30 billion yuan, posing a significant challenge to DJI's interests [19][21] Group 3: Market Dynamics and Future Outlook - The competition is evolving from product-specific technological advancements to a broader ecosystem-based confrontation, where companies leverage their core competencies across multiple sectors [26] - DJI's entry into the sweeping robot market is expected to disrupt existing players like Chasing, as it applies its advanced drone technology to a new product category [22][23] - The strategic investments and product launches by DJI and its competitors reflect a broader trend of companies seeking to establish dominance in emerging markets while navigating the challenges of innovation and market saturation [26]

6 月 10 日，星巴克中国正式官宣降价举措，覆盖范围"限定"在旗下星冰乐、冰摇茶、茶拿铁等非咖类饮品，平均降价幅度在 2-6 元。虽然名义上咖啡类饮 品不参与降价，但消费者可以选择"非咖饮品+浓缩"的方式曲线救国，吃上降价的红利。 星巴克非咖饮品降价（图片来自微博） 在大众都以为 9.9 元的咖啡价格战即将退潮的时候，为什么连锁咖啡品牌纷纷在此刻选择降价？又为什么是"限定"降价？这背后隐藏着哪些品牌的思考 呢？ "限定"降价与防御性进攻 胖鲸认为，9.9 与咖啡降价的动因不太一样。9.9 是咖啡行业的"内战"，而这一轮咖啡降价更像是来自连锁咖啡品牌的防御性进攻。 大的背景，降价是今年以来的品牌经营高频词汇。 从行业视角看，当下正值夏日饮品消费的高峰，今年的竞争不止是咖啡本身，而是整个饮品市场，包括便利店业态。在可替代的范围内，消费者的选择范 围，就是品牌厮杀的范围。 自制咖啡冰杯（图片来自小红书@闪闪发光dinking） 之前在胖鲸的 1 元冰杯文章中就有所提及，与门店资源一样，消费者的需求也被商业完成了切割——当我们在奶茶店买了冰杯，就不会在便利店购买即饮 品；在便利店购买了便携咖啡，就不会在咖啡店购买现 ...