网签率30%—50%为合格线 刚需房源作为家庭基础居住需求的核心承载，其市场供应态势始终备受行业与置业群体的广泛关注。 据北京商报记者统计，截至2025年末，北京市有24个单价6万元/平方米以下的刚需型住宅项目入市，涵 盖长安华曦府、招商云璟揽阅、招商朝棠揽阅、北京建工·嘉棠澐玺、北京兴创沐春墅等项目。 开栏语：过去一年，北京的新房市场在"好房子"政策引导下呈现出鲜明的结构性特征。购房者的选择变 得既清晰又困难：清晰的是，市场对高品质改善住宅的追捧已成共识；困难的是，如何在众多新盘中甄 别出真正的价值之选。新年伊始，北京商报地产频道推出特别策划——"北京新房去化率排行"。在网签 才是硬道理的当下，我们为购房者全面梳理2025年入市的新盘网签情况，以价格区间进行科学排名，穿 透营销表象，为市场提供一份冷静、专业的购房参考。 单价6万元/平方米以下的刚需新盘，在2025年进入"避险模式"。购房者将"确定性"奉为最高准则。北京 商报记者统计发现，2025年，北京单价6万元/平方米以下的刚需住宅市场中，共有24个项目入市；从去 化表现来看，市场呈现出显著分化特征。门头沟长安华曦府凭借更具实用性的户型及充足的收纳空间， ...

开栏语：过去一年北京的新房市场，在"好房子"政策引导下，呈现出鲜明的结构性特征。购房者的选择变得既清晰又困难：清晰的是，市场对高品质改善住 宅的追捧已成共识；困难的是，如何在众多新盘中甄别出真正的价值之选？新年伊始，北京商报地产频道推出特别策划——《北京新房去化率排行》。在网 签才是硬道理的当下，我们为购房者全面梳理2025年入市的新盘网签情况，以价格区间进行科学排名，穿透营销表象，为市场提供一份冷静、专业的购房参 考。 第一期我们关注单价6万元/平方米以下的刚需新盘，这部分房源，在2025年进入"避险模式"。购房者将"确定性"奉为最高准则。北京商报记者统计，2025 年，北京单价6万元/平方米以下的刚需住宅市场中，共有24个项目入市；从去化表现来看，市场呈现出显著分化特征。门头沟长安华曦府凭借更具实用性的 户型及充足的收纳空间，以94.13%的去化率成为年度"去化王"。北京兴创沐春墅去化率却仅3.36%，在同价位市场中去化垫底。更多的项目整体去化节奏平 稳，保持在30%—50%。 在低总价与户型实用性成为决定刚需户型销售表现的核心因素后，户型实用性则是关键加分项，均好卧室、灵活改造空间及系统化收纳可适配多代 ...

Core Insights - The article discusses the significant turnaround in the Tongzhou real estate market due to policy relaxations and returning demand, marking a "golden window period" for the area [2][26] - A new policy implemented on August 8 allows unlimited home purchases outside the Fifth Ring Road, with increased support for public housing loans, leading to a 68% week-on-week increase in new home subscriptions [2][26] - The complete removal of the "dual limit" policy by September 30, 2024, has unified purchasing conditions across the city, attracting buyers from areas like Chaoyang back to Tongzhou [2][26] Market Dynamics - In 2025, Tongzhou has seen a cumulative supply of over 1,800 new residential units, with 1,327 units sold, resulting in a 74% absorption rate, reflecting strong market confidence [2][26] - The leading projects in sales include Zhongjian · Yunhe Jiuyuan with 649 units sold, followed by other notable developments, indicating a competitive market landscape [5][11] - The market is experiencing a "polarization" effect, where some projects like招商云璟揽阅 are performing exceptionally well, while others like花语璟云 are struggling to sell, highlighting the importance of product quality [8][10] Pricing Strategies - There is a stark contrast in pricing strategies among different projects, with some developers reducing prices to accelerate sales while others maintain higher price points, indicating a shift towards a "product-driven" market [10][11] - The average price in the core area remains high, with some projects priced above 70,000 yuan per square meter, while others in the outskirts are below 20,000 yuan per square meter, creating a significant price gap [11][12] Future Outlook - The article provides three key recommendations for potential buyers: understanding personal needs, focusing on product details, and leveraging favorable policy conditions, as the current environment may not last [12] - The ongoing investment in Tongzhou as a city sub-center, with substantial annual investments, is expected to continue driving demand and shaping the market landscape [11][12]

Core Insights - The recent land auction in Tongzhou District, Beijing, saw China Overseas Land & Investment acquire the FZX-0302-6017 plot for 1.248 billion yuan, with a floor price of approximately 22,900 yuan per square meter and a premium rate of 0.97% [1][2] Group 1: Land Auction Details - The land area of the Jiukeshu South plot is approximately 2.47 hectares, with a planned construction area of about 54,400 square meters and a plot ratio of 2.2, with height limits of 45 meters (60 meters in some areas) [1][2] - The auction documents specify requirements for energy stations, cable TV rooms, and other infrastructure, emphasizing the need for a unified design that incorporates open spaces and greenery [1][2] Group 2: Urban Design and Architectural Requirements - The design guidelines encourage modern architectural styles, with a focus on creating a visually appealing urban landscape, including staggered building heights and courtyard layouts [2] - The plot's proximity to the subway and established living amenities enhances its attractiveness for residential development [2] Group 3: Market Trends and Performance - Tongzhou has successfully auctioned three residential plots this year, with significant competition leading to high premium rates of 16.28% and 21.94% for other plots [3] - New housing projects in the area show a marked performance disparity, with some achieving over 50% sales rates since launch, while others face challenges despite lower plot ratios [3] Group 4: Developer Strategies - Developers are advised to adopt rigorous pricing strategies to stand out in a competitive market, leveraging the plot's transit accessibility and existing amenities to attract buyers [4] - The current market dynamics favor buyers, making it crucial for developers to balance reasonable profit margins with rapid sales to gain market acceptance [4]

Core Insights - The article discusses the competitive landscape of the Beijing real estate market, focusing on the performance of two projects: Chaotang Lanyue and Yunhe Jiuyuan. Chaotang Lanyue initially claimed strong sales but faced scrutiny as its actual performance lagged behind that of Yunhe Jiuyuan, which quickly became the market leader in September [3][4][6]. Sales Performance - Chaotang Lanyue reported sales of 1.86 billion yuan during its first launch and claimed a 90% sales rate, followed by a 95% rate in its second launch. However, actual sales data revealed a much lower net signing rate of 61.1% for the first phase and 28.1% for the second phase [3][4][9]. - In contrast, Yunhe Jiuyuan achieved net signings of 388 units within a week of its launch, positioning it as the top-selling project in September [3][4]. Market Positioning - Chaotang Lanyue is located closer to Beijing's main urban area, marketed as a "double-core CBD intersection," while Yunhe Jiuyuan is situated further from the city center [6][10]. - The project primarily targets first-time homebuyers with smaller units, but its larger units (over 100 square meters) have not sold well, indicating a misalignment in market demand [10][11][13]. Marketing and Sales Strategy - Chaotang Lanyue's marketing strategy included high commission rates for sales channels, reportedly up to 4%, which is significantly higher than Yunhe Jiuyuan's 2% [13][14]. - The project faced challenges due to frequent personnel changes within the marketing team, which may have affected its strategic execution and overall performance [15][16]. Competitive Landscape - The Beijing real estate market is highly competitive, with major players like China State Construction, China Overseas, and China Resources vying for market share. Despite significant investments, Chaotang Lanyue has struggled to keep pace with these competitors [16].