Sales Performance - In the first nine months of 2025, the total sales amount of the top 30 real estate companies in Beijing reached 257.34 billion yuan, with China Overseas Land & Investment, Yuexiu Property, and China Resources Land leading the sales at 31.08 billion yuan, 21.25 billion yuan, and 20.53 billion yuan respectively [10] - The total sales area for the top 30 companies was 4.796 million square meters, with China Overseas Land & Investment, China Resources Land, and Shoukai Co., Ltd. achieving sales areas of 430,000 square meters, 340,000 square meters, and 333,000 square meters respectively [10] Policy Changes - The annual adjustment policy for Beijing's housing provident fund has been implemented, maintaining a contribution rate between 5% and 12%, with the upper limit for monthly contributions adjusted to 35,811 yuan and the lower limit to 2,540 yuan [10] Market Activity - In September, Beijing recorded 3,556 new housing contracts, showing a month-on-month increase of 9.9% and a year-on-year increase of 13.4%. The second-hand housing market saw 15,829 contracts, with month-on-month and year-on-year increases of 24.8% and 18.7% respectively [10] - The top-selling project in September was the Zhongjian Yunhe Jiuyuan, which achieved a sales amount of 3.568 billion yuan and a sales area of 58,000 square meters, topping both the sales amount and area rankings [10] Land Market - In September, four residential land plots were successfully auctioned in Beijing, with the Chaoyang District Sun Palace plot sold at a premium rate of 39.18%. The plot attracted nine bidders and was ultimately won by China Construction Intelligence with a total price of 4.3145 billion yuan and a floor price of 85,331 yuan per square meter [11]

Core Insights - The Beijing real estate market is experiencing a surge in supply and sales activity during the traditional peak season of September, driven by favorable seasonal conditions and supportive policies [1][8][12] Supply and Demand Dynamics - In September, the Beijing Municipal Commission of Housing and Urban-Rural Development issued 25 pre-sale permits for 22 real estate projects, providing nearly 6,000 housing units [1][7] - A significant supply peak occurred on September 13, with five projects obtaining pre-sale permits, releasing 1,943 units, which accounted for over 30% of the month's total supply [1][8] Project Performance - Several projects have shown strong sales performance, with the Beijing Construction Engineering's Jiatang Yunxi achieving a 95% sales rate on its opening day [3] - The Zhongjian Yunhe project, which adopted a "permit-to-sale" strategy, reported a 52.75% sales rate with an average price of approximately 61,500 yuan per square meter [4] Market Trends - The distribution of new projects is diverse, with Chaoyang District leading in the number of new projects and total housing supply, followed by Fengtai and Changping [7] - The market is characterized by a variety of product types, providing more choices for buyers, which is seen as a positive trend [5][12] Future Outlook - The market is expected to maintain its positive momentum, with analysts predicting an increase in transaction volumes in September and October due to the influx of new projects and improved market conditions [11][12] - The recent policy adjustments and a more lenient credit environment are believed to have stimulated reasonable housing demand, contributing to a favorable market outlook [12]

Core Insights - The article discusses the competitive landscape of the Beijing real estate market, focusing on the performance of two projects: Chaotang Lanyue and Yunhe Jiuyuan. Chaotang Lanyue initially claimed strong sales but faced scrutiny as its actual performance lagged behind that of Yunhe Jiuyuan, which quickly became the market leader in September [3][4][6]. Sales Performance - Chaotang Lanyue reported sales of 1.86 billion yuan during its first launch and claimed a 90% sales rate, followed by a 95% rate in its second launch. However, actual sales data revealed a much lower net signing rate of 61.1% for the first phase and 28.1% for the second phase [3][4][9]. - In contrast, Yunhe Jiuyuan achieved net signings of 388 units within a week of its launch, positioning it as the top-selling project in September [3][4]. Market Positioning - Chaotang Lanyue is located closer to Beijing's main urban area, marketed as a "double-core CBD intersection," while Yunhe Jiuyuan is situated further from the city center [6][10]. - The project primarily targets first-time homebuyers with smaller units, but its larger units (over 100 square meters) have not sold well, indicating a misalignment in market demand [10][11][13]. Marketing and Sales Strategy - Chaotang Lanyue's marketing strategy included high commission rates for sales channels, reportedly up to 4%, which is significantly higher than Yunhe Jiuyuan's 2% [13][14]. - The project faced challenges due to frequent personnel changes within the marketing team, which may have affected its strategic execution and overall performance [15][16]. Competitive Landscape - The Beijing real estate market is highly competitive, with major players like China State Construction, China Overseas, and China Resources vying for market share. Despite significant investments, Chaotang Lanyue has struggled to keep pace with these competitors [16].