"不同赛道间的竞争" （文/观察者网 张志峰） 11月6日，第八届进博会现场人流缝隙中，OSIM傲胜按摩椅的体验区始终排着长队。 与电商平台普遍主打"千元智能"的宣传语不同，这里最显眼的uDream 5感养身椅标价45800元，却依然有不少消费者当场下单——一位来自杭州的女士在体 验区停留2小时后刷卡付款，只因为"老公试躺时居然十几分钟就睡着了，这是他半年来第一次没靠安眠药入睡"。 这一幕恰好印证了OSIM傲胜中国区品牌副总监杨春丽在进博会现场与观察者网对谈时的判断："高端市场用户的购买决策，核心是解决真问题，更多在于产 品力、品牌积累和用户洞察，跟价格无关。" 在按摩椅行业渗透率仅4.2台/百户、却挤满300多个品牌的2025年，这家创立46年的新加坡老牌企业正用与国内众多新兴品牌截然不同的路径，守住亚太区 市占率第一的位置。 杨春丽的手中拿着两份数据报告：一份显示2025年中国按摩椅市场规模突破87亿美元，其中3000元以下机型占比达58%；另一份则标注着自家均价3万元以 上的产品，上半年销量逆势增长27%。 在她看来，傲胜所深耕的高端市场，与小米米家等新兴品牌凭借价格战快速扩张的中低端市场，完全属于两条 ...

Core Viewpoint - The traditional massage equipment industry in Fuan is evolving through innovation, aiming to explore new market opportunities and enhance product offerings to meet diverse consumer needs [1][4]. Industry Overview - Fuan has 253 massage equipment production and supporting enterprises, with 38 of them being large-scale companies. The total industry chain output value is projected to reach approximately 22 billion yuan in 2024, with large-scale enterprises contributing 1.699 billion yuan [1]. - The industry has established a complete supply chain from raw material procurement to product sales, with 80% of raw materials sourced locally. Products are exported to over 50 countries and regions, including Europe, Australia, South America, the Middle East, and Southeast Asia [4][7]. Company Innovations - Fujian Glory Health Technology Co., Ltd. is focusing on customized products for the U.S. market, enhancing precision and comfort compared to traditional massage devices. The company produces over 50 types of products, with an annual output of 300,000 massage chairs, aiming for a revenue of 277 million yuan in 2024 [2][4]. - The company is shifting from product-oriented to customer-oriented strategies, responding to market diversity and targeting the mid-to-high-end market [2]. Market Trends - The rise of the silver economy and increasing health consumption demands are driving some manufacturers to develop "age-friendly" products, including traditional Chinese medicine smart health equipment and rehabilitation aids [2][4]. - The industry is witnessing a significant focus on developing products with health and wellness features, particularly for the elderly population, which is seen as a new economic opportunity [4][7]. Technological Advancements - Fuan's massage equipment industry has over 2,200 effective patents, covering key technologies such as smart sensing, human-computer interaction, and health data analysis, enabling a comprehensive system from technology research to market application [7]. - The local government is promoting the transformation of the massage equipment industry towards high-end, intelligent, and standardized development through the establishment of industrial parks and supportive policies [7].