Core Insights - The article highlights the rapid development of charitable trusts by Bank of Communications, emphasizing their role in connecting finance and philanthropy while ensuring sustainable growth [1][2][4] Group 1: Charitable Trust Development - Since 2025, Bank of Communications has accelerated the establishment of charitable financial products, setting up nearly 30 new products within the year and attracting over 2,300 clients [1] - The bank's "BLUE Balloon" charity brand, launched in 2018, integrates charitable finance into its group strategy, reflecting the growing demand for transparency in charitable projects as residents' GDP per capita increases [2][4] Group 2: Innovative Charitable Financial Products - The bank is exploring the Donor-Advised Fund (DAF) model, which lowers the donation threshold and encourages family participation, enhancing intergenerational legacy [3][5] - A notable project in Zhejiang involved a charitable trust for outstanding teachers, with a scale of 10 million yuan and a duration of 100 years, showcasing the bank's commitment to long-term charitable initiatives [2] Group 3: Expanding Partnerships and Client Engagement - The bank has expanded its partnerships to nearly 50 institutions, including government and educational entities, with over 55% of surveyed clients expressing willingness to continue participating in charitable finance projects [4] - To enhance transparency and efficiency, the bank plans to introduce a charity channel in its app, allowing for small donations and tracking of project progress and fund allocation [5] Group 4: Future Outlook and Trends - The bank aims to extend charitable finance services from private banking to a broader retail customer base, leveraging its extensive client network of over 200 million individuals [5] - The potential for growth in charitable finance is significant, with the bank expecting a substantial increase in project volume and a focus on optimizing service offerings to enhance participant satisfaction [5]

Core Viewpoint - The high-net-worth individuals are increasingly seeking specialized and customized charitable services from financial institutions, prompting a systematic upgrade in charity financial services by institutions like Bank of Communications [1] Group 1: Charity Financial Service Development - On November 28, Bank of Communications launched the "Rui Shan" charity financial service plan, optimizing charity services across five dimensions: model, scenario, experience, channel, and ecosystem [1] - The plan includes three main service categories: public charity trusts, asset service trusts, and asset management products, covering six public welfare areas such as rural revitalization and medical assistance [1] - Since establishing its first charity trust in 2019, the bank has set up over 60 charity trusts, attracting nearly 4,000 clients and accumulating donations of approximately 26 million yuan [1] Group 2: Client and Channel Demand Changes - Client demand has evolved from "single donation" to a comprehensive "wealth + charity" approach, with a focus on family legacy and active participation in charity projects [3] - There is a shift in channel demand from "single product" to "ecological service," requiring banks to integrate various resources to provide customized, one-stop services [3] Group 3: Role of Banks in Charity Trust Development - Banks play a multifaceted role in charity trusts, acting as secure custodians of trust assets, financial and investment advisors, important fundraising channels, and resource integrators [4] - The bank's professional fund management and risk control capabilities ensure the safety and compliance of charitable funds [4] Group 4: Challenges in Charity Trust Operations - Current challenges include difficulties in pooling diverse assets, improving fund usage efficiency and transparency, and enhancing public awareness and participation in charity [5] - Non-cash assets face obstacles due to incomplete registration systems and unclear tax policies, limiting the diversity of asset sources [5] Group 5: Innovations to Address Challenges - The bank is innovating its products and service models, such as establishing a Donor-Advised Fund (DAF) charity trust to lower donation thresholds and encourage family participation [6] - New product designs, like combining asset management trusts with charity trusts, aim to balance asset appreciation with charitable goals [6]