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7年200万辆!捷途汽车做什么就火什么
Jin Tou Wang· 2025-10-31 01:01
Core Insights - Jietu has achieved remarkable sales performance, with global sales reaching 459,578 vehicles from January to September, marking a year-on-year growth of 22.0% [1] - On October 30, Jietu celebrated a milestone of 2 million cumulative sales in just 7 years, making it the only Chinese automotive brand to reach this figure within such a timeframe [1][7] - This achievement positions Jietu as a strong contender among mainstream automotive brands, showcasing its ability to break through in a highly competitive market [1][2] Sales Performance - Jietu's sales trajectory has been impressive, with monthly sales exceeding 10,000 units in its founding year, and sales increasing from 180,000 units in 2022 to 315,000 units in 2023, with projections of over 568,000 units in 2024 [2] - The brand has also seen significant overseas success, with cumulative international sales surpassing 550,000 units, achieving top market share in several countries [2][10] Strategic Positioning - Jietu's growth is attributed to its strategic focus on family and adventure travel, creating a diverse product matrix that includes popular models like the Jietu X70 series and the Jietu Traveler [8] - The introduction of the "travel small RV" category has further diversified its offerings, combining comfort and practicality for users [8][10] Ecosystem Development - Jietu has built a comprehensive "travel+" ecosystem, featuring over 10,000 products, 3,000 global rest stops, 176 quality campsites, and 360 partner alliances, catering to diverse user needs in travel [10] - This ecosystem enhances Jietu's position from merely a vehicle provider to a comprehensive travel solution provider, making travel easier and more enjoyable for users [10] Future Goals - Jietu aims to transition from a new player to a mainstream brand and is targeting the position of the world's leading electric hybrid off-road brand [11][12] - The brand's continuous innovation in products and strategic positioning reflects its commitment to understanding user needs and leading the industry [11]
捷途汽车8月销售新车54179辆 同比增长4.6%
Jin Tou Wang· 2025-09-03 00:14
Core Insights - Jietu Automobile achieved significant sales growth, with 54,179 new vehicles sold in August 2025, marking a 4.6% year-on-year increase, and a cumulative sales of 402,992 vehicles from January to August, representing a 27.3% increase [1] - The company aims to become the "global number one electric hybrid off-road brand" by leveraging its travel+ strategy and differentiated product innovation [1] Sales Performance - The fuel vehicle segment remains a strong sales foundation, with the Jietu X70 series reaching over 970,000 cumulative sales, approaching a milestone of one million units [3] - The Jietu Traveler series, leading the travel off-road category, has achieved over 370,000 cumulative sales in just 23 months, dominating the boxy vehicle market [3] New Product Launches - The Jietu Mountain Sea L7 PLUS, a long-range luxury electric seven-seat SUV, was launched on August 26, receiving over 48,000 orders within 60 hours, highlighting the potential of the "travel small RV" category [5] - The luxury electric hybrid off-road vehicle, the Zongheng G700, opened for global blind orders on August 29, with over 32,891 orders in the first 24 hours, showcasing its design and off-road capabilities [7] Brand Development - The eighth Jietu Automobile Fan Culture Festival held on August 18 marked a transition from a local celebration to a global emotional resonance event, emphasizing the brand's commitment to cultural and community engagement [9] - At the Chengdu Auto Show on August 29, Jietu showcased several models, reinforcing its travel+ strategy and commitment to long-term value creation for users [11] Strategic Vision - Jietu Automobile is poised to navigate the global automotive industry's transformation with a clear strategy and strong actions, aiming to establish a benchmark for Chinese brand value in the global market [13]