2月15日，第六届央视《汽车风云盛典》在北京隆重举行。纵横G700凭借"陆海空智享尊"六维硬核产品实力，荣膺"风云2025越野汽车"大奖。纵横品牌首款 车型即获央视权威认可，标志着中国汽车工业在豪华越野领域，逐步实现从"追随者"到"引领者"的跨越，开创豪华越野新坐标。 "至 前所未至"，纵横G700依托奇瑞集团28年技术积淀，以中国方案打造"陆海空全域守护"体系。陆地层面，G700搭载鲲鹏超能混动CDM-O系统，综合功率 高达665kW，配合三把锁、XWD²超级全领域智控系统，轻松应对沙地、泥沼、冰雪等极限路况，未上市即勇夺环塔五冠;涉水层面，G700采用全球首创 ARK方舟两栖技术，融合汽车与船舶工业优势，成功完成横渡长江创举;空天层面，车辆集成高轨卫星通信技术与车载无人机，在无信号地带实现7*24小时 全天候连接，无人区永不失联。 u "享 前所未享"，纵横G700以"智享尊"全维豪华体验，打破"越野=粗犷"刻板印象，开创豪华越野全新品类。车辆搭载华为乾崑智驾ADS 4.0系统，配备 Lexicon剧院级音响、14层结构Nappa真皮座椅，让越野旅途兼具科技便捷与豪华舒适。更有纵横越野学院、纵横驿站、13 ...

Core Insights - 2026 is a pivotal year for the Chinese automotive industry to penetrate the global high-end market, with the Zongheng G700 achieving impressive sales of 10,331 units within just over 100 days of its launch, leading the luxury off-road segment in China [1][17] - This achievement marks a new milestone for Chinese high-end off-road vehicles, establishing Zongheng as a benchmark for domestic brands aiming for high-end market breakthroughs [1][3] Group 1: Product and Market Positioning - Zongheng G700's success is attributed to its exceptional product strength, deep technical foundation, and precise market positioning, reflecting the brand's commitment to advancing the Chinese luxury off-road market [3][4] - The brand is backed by Chery Group's 28 years of automotive technology and 13 years of Jaguar Land Rover's luxury gene integration, aiming to create a new benchmark for luxury off-road vehicles in China [4][6] Group 2: Brand Philosophy and User Engagement - Zongheng emphasizes a brand spirit of confidence, pursuit of excellence, exploration, and resilience, aiming to provide an extraordinary luxury off-road experience for global consumers [6][11] - The brand has established a user-centric ecosystem, highlighted by events like the "Because of Passion, Together Zongheng" family gathering, which fosters a sense of belonging and community among users [13][15] Group 3: Technological and Service Innovations - The G700 integrates advanced technology from eight global R&D centers and over 30,000 engineers, achieving a perfect blend of off-road capability and luxury comfort [9][19] - Zongheng is committed to enhancing its service network and user experience through initiatives like immersive pre-sale services and a comprehensive service system across 50 cities [15][19] Group 4: Future Aspirations - With the sales milestone of over 10,000 units, Zongheng aims to leverage this momentum to deepen its global R&D layout, integrate world-class supplier resources, and continuously improve product technology and performance [19] - The company is dedicated to its mission of elevating the Chinese automotive industry, aspiring to become the "global number one luxury off-road brand" while showcasing China's automotive innovation on the world stage [19]

Core Viewpoint - The event "2026 Zongheng Family Feast" in Wuhu symbolizes the brand's commitment to building a community centered around user engagement, brand confidence, and ecological expansion, emphasizing a two-way relationship between Zongheng and its users [1][18]. Group 1: Brand Development and Achievements - 2025 marked a significant year for Zongheng with the official brand launch on January 22, the G700's participation in the Rally of the Silk Road on May 19, and its domestic and international market entries in October and November, respectively [4]. - The G700 achieved notable recognition through 12 unique brand events, including its international debut at the Burj Khalifa and various community engagement activities, showcasing Zongheng's commitment to global presence and social responsibility [4]. Group 2: User Engagement and Community Building - Zongheng emphasizes emotional connections with users, fostering brand loyalty through shared experiences and community events, including collective vehicle delivery ceremonies and outdoor adventures across various cities [10][8]. - The company has implemented the "Zongheng China Plan" and "Zongheng Ecological Customization" services, providing comprehensive support and personalized vehicle solutions to enhance user experience and satisfaction [12][10]. Group 3: Technological Commitment and Quality Assurance - Zongheng maintains a strong focus on technological innovation and quality control, ensuring that advanced engineering and rigorous production processes underpin the reliability of its products [7]. - User feedback highlights the tangible benefits of Zongheng's technological advancements, reinforcing brand confidence through visible quality and performance [7]. Group 4: Future Initiatives and Ecosystem Expansion - In 2026, Zongheng plans to deepen its core principles of "co-creation, scenarios, and value," aiming to build a vibrant brand ecosystem through user-centric activities and community engagement [15][17]. - The company will recruit "Zongheng Heroes" for social responsibility initiatives and create platforms for photography and creative expression, further enhancing user involvement and brand loyalty [15][17].

Core Viewpoint - The 2026 Zongheng G700 ice and snow test drive event, themed "Unprecedented Experience," showcases the vehicle's extreme performance capabilities in the harsh environment of Changbai Mountain, embodying the brand spirit of exploration and resilience [1][22]. Group 1: Vehicle Performance - The Zongheng G700, positioned as a "full-field conqueror," is designed to excel in various terrains, with a focus on luxury off-road capabilities [3]. - The G700 features the Kunpeng Super Hybrid CDM-O system, which boasts a total power of 665 kW and a torque of 1135 N·m, achieving 0-100 km/h in just 4.6 seconds, demonstrating its superior performance in extreme cold [6]. - The vehicle's body is constructed using a one-piece high-strength steel frame, ensuring minimal deformation and enhanced safety during rigorous ice and snow tests [4]. Group 2: Advanced Technology - The G700 is equipped with a cloud platform chassis and a million-level intelligent air suspension that allows for five height adjustments, significantly improving off-road capability [8]. - The intelligent three-lock system provides industry-leading locking torque of over 20,000 N·m and rapid locking capabilities, enabling effective power transfer in challenging conditions [10]. - The XWD² super all-terrain intelligent control system utilizes dual-mode terrain recognition technology to adapt to various icy and snowy conditions, offering 14 terrain modes for optimal performance [12]. Group 3: Luxury and Comfort - The G700 features a comprehensive "winter warmth technology" package, including heated and ventilated seats with massage functions, ensuring comfort in extreme cold [16]. - The intelligent temperature control air conditioning system maintains a comfortable environment while preventing fogging of windows, enhancing visibility in icy conditions [18]. - The vehicle's interior includes a four-screen interactive system that allows for seamless multimedia experiences, ensuring comfort and entertainment for all passengers [18]. Group 4: Versatility and Utility - The G700 can transform into a spacious sleeping area with dimensions of 2850*1450*950 mm, providing a luxurious resting space during outdoor adventures [20]. - It offers a 6.6 kW external power supply for outdoor equipment, eliminating concerns about power shortages during activities like ice fishing [24]. - The vehicle's performance is validated across various terrains, including deserts and mountains, showcasing its adaptability and capability to conquer diverse environments [26][28].

Core Viewpoint - The Zongheng G700 has been designated as the exclusive vehicle for the "Protecting Koko Nor" initiative by Xinhua News Agency, emphasizing its role in ecological protection and redefining luxury off-road standards through a focus on "guarding" rather than "conquering" nature [1][6]. Group 1: Product Features and Capabilities - The Zongheng G700 is recognized as a luxury off-road SUV with comprehensive capabilities across land, sea, and air, specifically designed to support the migration of Tibetan antelopes and promote ecological protection [3]. - In extreme environments like the Koko Nor plateau, the G700 showcases exceptional adaptability and reliability, featuring innovative technologies such as an external oxygen generator and satellite communication to address high-altitude challenges [3]. - The vehicle's 6.6kW external power supply and comfort features enhance the working conditions for frontline patrol teams, making their protective efforts more efficient and comfortable [3]. Group 2: Market Performance and Reception - The Zongheng brand emphasizes that the responsibility of off-roading extends beyond merely reaching distant places to include the protection of those areas, resonating emotionally with global users, particularly high-net-worth individuals [5]. - Following its launch in China and Dubai, the G700 achieved impressive sales, with 22,372 global orders in its first month, including 527 orders for the sailing version, indicating strong market demand for its luxury and ecological value proposition [5]. Group 3: Brand Positioning and Social Responsibility - The Zongheng G700 not only redefines the value of Chinese brands in the luxury off-road sector but also actively demonstrates social responsibility by prioritizing "guarding" over "conquering," establishing a new benchmark for luxury off-road vehicles [6].

Core Viewpoint - The company, Zongheng, aims to redefine the luxury off-road vehicle segment in China, marking a significant milestone in the country's automotive industry as it transitions from a major player to a strong global competitor [2][4]. Group 1: Brand Development and Achievements - Zongheng was established to lead the luxury off-road market, achieving significant milestones such as winning the 2025 Rally and becoming the first off-road vehicle to cross the Yangtze River [5][12]. - The brand has successfully entered the high-end market in Dubai, showcasing its global ambitions and capabilities [5][20]. - Within its first year, Zongheng established 100 experience centers across major cities, demonstrating rapid growth and accessibility for high-end services [18][20]. Group 2: Product Innovation and Technology - The Zongheng G700, the brand's first mass-produced model, combines rugged off-road performance with urban SUV comfort, creating a new category of "all-terrain luxury off-road SUV" [7][10]. - The vehicle features advanced technologies such as intelligent locking systems, high-end air suspension, and amphibious capabilities, enhancing its performance across various terrains [10][12]. - Zongheng emphasizes a systematic innovation approach, integrating user scenarios into product development to merge luxury with practicality [12][16]. Group 3: Customer Experience and Service - Zongheng has developed a comprehensive service network, including a "Respect and Protection" service system, to enhance customer experience and trust [17][20]. - The brand's service model extends beyond traditional boundaries, offering a three-dimensional support network that includes experience centers and mobile service units [20][22]. - Zongheng aims to create a community around its brand, engaging users through exclusive travel rights and curated off-road routes, fostering a unique brand culture [20][22]. Group 4: Social Responsibility and Future Vision - Zongheng integrates social values into its brand philosophy, promoting the idea that off-roading is about protection rather than conquest, collaborating with environmental protection teams [22]. - The company is committed to becoming the world's leading luxury off-road brand, focusing on technological innovation and user needs while aiming to redefine global luxury off-road standards [22].

Core Viewpoint - The delivery ceremony of the Zhongheng G700 SUV marks a significant step in the collaboration between national media, leading automotive companies, and ecological protection efforts in the Kokoxili region, emphasizing the commitment to ecological conservation and the integration of technology in protecting China's natural heritage [1][6][18]. Group 1: Product Features and Technological Innovations - The Zhongheng G700 is designed to adapt to the extreme conditions of Kokoxili, featuring advanced technologies such as an external oxygen generator and the "Zhongheng Sky Connect" system for uninterrupted communication in remote areas [3][12]. - The vehicle is equipped with a 2.0T hybrid engine that delivers a maximum power of 665 kW and a peak torque of 1135 N·m, ensuring robust performance even in low-oxygen environments [14]. - The G700 has a range exceeding 1400 kilometers, supported by an 800V battery and a 100L fuel tank, addressing concerns about range anxiety in remote areas [16]. Group 2: Ecological Responsibility and Social Impact - Zhongheng aims to transform from a luxury off-road vehicle manufacturer to an ecological guardian, integrating brand values with social responsibility and setting a new standard in the luxury off-road segment [4][8]. - The collaboration with Xinhua News Agency focuses on protecting endangered species like the Tibetan antelope and combating poaching, showcasing a commitment to ecological preservation [6][10]. - The company has initiated various social responsibility programs, such as the "Cheetah Guardian Plan," to extend its impact on wildlife conservation and promote a new trend in social philanthropy [8]. Group 3: Strategic Vision and Brand Commitment - The delivery of the G700 is not merely a product handover but a declaration of the brand's commitment to ecological protection and a new paradigm of coexistence between humans and nature [6][18]. - Zhongheng's actions reflect a broader vision of Chinese brands taking responsibility for their homeland, demonstrating both technological prowess and a commitment to social values [18].

Group 1 - The core viewpoint of the collaboration between Xinhua News Agency's new media center and Zongheng Brand is to protect the ecological environment of the Qinghai-Tibet Plateau, particularly focusing on the endangered species in the region [1][2]. - Zongheng Brand emphasizes its commitment to sustainable development and aims to leverage its technological advancements to support national-level nature reserves, enhancing its brand value [2]. - The partnership will involve comprehensive media coverage of the migration protection actions for the Tibetan antelope in Kokoxili, showcasing the harmonious coexistence of humans and nature [2][5]. Group 2 - Zongheng Brand introduced the Zongheng G700 vehicle, which features over 900 horsepower hybrid power, two differential locks, and a water fording capability of up to 970mm, designed for extreme plateau environments [5]. - The vehicle is equipped with high-speed satellite communication and onboard drones, enabling stable communication in areas without signal, which will assist patrol teams in reaching previously inaccessible regions [5]. - The collaboration will also include public welfare activities to raise awareness about ecological protection in Kokoxili, encouraging public engagement in conservation efforts [2].

Core Viewpoint - Chery Group has achieved significant milestones in 2025, including sales exceeding 2.8 million vehicles, maintaining its position as the top Chinese brand in passenger car exports for 23 consecutive years, and ranking among the top three in the new energy vehicle sector, showcasing its commitment to quality and global competitiveness [1]. Group 1: New Energy Vehicle Performance - In 2025, Chery sold 903,847 new energy vehicles, marking a year-on-year growth of 54.9%, positioning itself among the industry's top players [3]. - The Windcloud A9L model consistently delivered over 10,000 units monthly for four consecutive months, while the Windcloud T11 generated 38,000 pre-orders within 24 hours of its launch, indicating a successful transition from steady growth to explosive scale in new energy vehicles [3][5]. Group 2: Technological Advancements - Chery has established a comprehensive energy technology matrix covering hybrid, pure electric, range-extended, and hydrogen energy, with its Kunpeng super hybrid system recognized for its global leading thermal efficiency [5]. - The company continues to expand its "super technology shelf," integrating advanced technologies like the Lingxi smart cockpit and Feiyu super chassis into its products, enhancing user experience [5]. Group 3: Multi-Brand Strategy - Chery employs a clear "multi-brand synergy" product strategy, with the Windcloud brand serving as a strong pillar in the new energy market, while the high-end brand, Exeed, has seen significant success with the ET5 model achieving over 5,000 orders within three hours of launch [6]. - The Zongheng brand targets the luxury off-road segment, achieving 8,327 units sold globally within two months of launching the G700 model, while the iCAR brand focuses on personalized needs for younger consumers [6]. Group 4: Global Expansion Strategy - Chery's global strategy emphasizes "where to be, for whom, and becoming part of the local community," transitioning from mere product trade to deep local integration through its "new outbound" model [10]. - In 2025, Chery sold 2,806,393 vehicles globally, with a cumulative user base of 18.53 million, and set records for monthly and annual exports, reinforcing its position as the leading Chinese brand in passenger car exports [10][12]. Group 5: R&D and Innovation - Chery's global R&D network spans multiple countries, with a focus on deep local integration and collaboration with local industries, enhancing its competitive edge [15]. - The company has introduced over ten globally leading technologies in 2025, including the Ark amphibious system and AI assistant "Xiao Qi," showcasing its commitment to innovation and smart technology [15][17].

Core Insights - Chery Group achieved a total vehicle sales of 2.8063 million units in 2025, marking a year-on-year increase of 7.8% and surpassing 18.53 million cumulative users [2] - The company aims to reach a sales target of 3.2 million units in 2026, representing a growth of 14.03% compared to 2025 [3] Sales Performance - In 2025, Chery's export volume reached 1.344 million units, reflecting a year-on-year growth of 17.4%, maintaining its position as the top Chinese brand in passenger car exports for 23 consecutive years [2] - The sales of new energy vehicles (NEVs) reached 903,800 units in 2025, with a significant year-on-year increase of 54.9%, positioning the company among the industry leaders in both scale and growth [2] Brand Strategy - Chery's brand portfolio includes five distinct brands: Chery, Exeed, Jetour, Zongheng, and iCAR, with over 90% of new products launched in 2025 being NEVs [2] - Specific brand performances in 2025 include: Chery brand with 1.7009 million units, Exeed with 120,300 units, Jetour with 622,500 units, iCAR with 96,900 units, and Zongheng with 8,327 units [2] Future Outlook - Chery Group completed its listing on the Hong Kong Stock Exchange in 2025, marking the beginning of its global capital expansion [3] - The company plans to launch 17 key models in 2026, focusing on accelerating its transition towards electrification and intelligence [3]