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看一场球 游一座城 品一段文化 “排球+文旅”套餐风靡洛阳城
He Nan Ri Bao· 2025-10-21 23:33
Core Points - The match between Luoyang team and Shangqiu team in the 2025 Henan Women's Volleyball City League ended with a 3-0 victory for Luoyang, showcasing both sportsmanship and cultural heritage [1] - The event featured a unique blend of sports and cultural tourism, transforming the venue into a "mobile exhibition hall" that highlighted the charm of the ancient city [1][3] - The organizing committee introduced a "watching and traveling" consumption package, offering discounts at various scenic spots and hotels for ticket holders, enhancing the overall experience [1][2] Group 1 - The event included traditional performances, such as dancers in traditional costumes, creating a festive atmosphere that connected sports with local culture [1] - The introduction of "volleyball-themed rooms" in partner hotels, featuring signed volleyballs and commemorative albums, aimed to enhance the appeal of the event [2] - The "Shendu Women's Volleyball" free ticket initiative encouraged community engagement and increased attendance, fostering a closer relationship between fans and the team [2] Group 2 - The high attendance at matches has created a vibrant atmosphere, with fans actively supporting the team, which in turn boosts player morale [2] - The Luoyang team has engaged with the community through a "volleyball into schools" initiative, teaching children the sport and promoting interest among the youth [2][3] - The integration of sports into daily life in Luoyang is seen as a way to inject new vitality into the local sports scene and enhance the city's brand [3]
排球之乡江门:打出文体旅融合“好球”
Core Viewpoint - The article emphasizes the integration of sports, culture, and tourism in Jiangmen, known as the "Hometown of Volleyball," highlighting how the upcoming 15th National Games and Special Olympics will drive economic development and enhance the city's profile through sports events [1][2]. Group 1: Volleyball's Cultural and Economic Impact - Volleyball has become deeply embedded in Jiangmen's culture, with a history dating back to its introduction by overseas Chinese in the early 20th century, leading to a vibrant local sports scene [2][3]. - The city has attracted 50 cultural and tourism projects in 2024, with a total investment of nearly 10 billion yuan, showcasing its commitment to leveraging volleyball as a means to enhance its cultural soft power [2]. - Approximately 350,000 residents in Taishan regularly participate in volleyball activities, indicating a strong community engagement with the sport [3]. Group 2: Infrastructure and Event Hosting - Jiangmen will host eight events during the upcoming National Games, marking the highest number of events the city has ever organized, which will test its event management capabilities [2][4]. - The city has been recognized as a training base by the China Volleyball Association, having hosted over 60 international and national events since 2018, enhancing its reputation in the sports community [6][14]. Group 3: Economic Growth and Tourism - The sports industry in Jiangmen comprises 70 key enterprises with a total revenue of approximately 27.2 billion yuan, reflecting a growing sports economy [10]. - In 2024, Jiangmen received 25.46 million tourists, generating tourism revenue of 29.31 billion yuan, with significant year-on-year growth of 12.5% and 17.2% respectively [11][12]. - Major events have directly boosted local consumption, such as the 2025 Chinese Fencing Club League, which brought in about 60 million yuan in direct spending [10]. Group 4: Future Development Strategies - Jiangmen aims to enhance its sports economy by focusing on three areas: optimizing event economics, boosting sports consumption, and strengthening the sports manufacturing sector [13]. - The city plans to create multi-layered cultural tourism experiences centered around sports events, integrating local culture and ecological tourism to attract visitors [14].