Core Insights - The article discusses the transformation of communication in the new media era, emphasizing the challenges and opportunities for companies and individuals in navigating public opinion and information flow [1][3][10]. Group 1: Book Overview - "The Logic of Communication" by Zhao Ming integrates theories from multiple disciplines, including communication studies, psychology, and management, to create a systematic framework for understanding and executing communication strategies [3][4]. - The book addresses the fundamental question of how to effectively convey information in a social media landscape characterized by scarce attention and emotional influence [3][10]. Group 2: Key Themes - The essence of communication is connecting information with people, and understanding audience psychology is crucial for developing effective communication strategies [5][7]. - Successful communication is framed as telling compelling stories that resonate with the audience's existing knowledge and values, utilizing narrative structures to engage effectively [7][8]. Group 3: Practical Applications - The book outlines practical methods for managing public relations and crisis communication, advocating for proactive strategies to mitigate risks and enhance brand perception [8][10]. - It emphasizes the importance of transparency and emotional connection in crisis management, suggesting that companies should adopt flexible communication strategies to maintain public goodwill [8][10]. Group 4: Recommendations and Endorsements - The book has received endorsements from various industry leaders and academics, highlighting its relevance for business professionals, media practitioners, and students in understanding modern communication dynamics [11][13][14].