Core Viewpoint - In the fast-moving consumer goods (FMCG) industry, brand reputation and public image are crucial due to intense product homogeneity and rapidly changing consumer preferences. Systematic public opinion management has become a necessity for healthy brand development, making the choice of an appropriate public opinion management service provider a key element in building a brand moat [1]. Comparison with Public Opinion Monitoring Software - Many software platforms provide public opinion data scraping and basic analysis, acting like alarms to notify companies of "where the noise is." However, these tools often lack industry insights and strategic judgment, failing to differentiate between trivial noise and potential crises, and do not offer specific response recommendations. Professional public opinion management service providers focus on "management," offering monitoring technology and leveraging experienced analysts to classify, trace, and assess the impact of information, transforming raw data into valuable decision-making references [4]. Comparison with Traditional Advertising and Marketing Companies - Traditional advertising or marketing companies excel in actively disseminating information and shaping brand images, focusing on "communication." In contrast, public opinion management emphasizes "listening" and "interaction," collecting feedback on communication effectiveness and making dynamic adjustments. Effective public opinion management can uncover new market opportunities and consumer pain points, which can inform marketing strategies. Successful brand communication can also create a positive public opinion environment from the outset [4]. Key Characteristics for Choosing Public Opinion Management Service Providers - **Deep Understanding of the FMCG Industry**: Service providers should understand the unique regulatory environments, consumer sensitivities, and communication channels within various FMCG segments, such as food and beverages, daily chemicals, and tobacco. They need to be familiar with industry terminology and common controversies, accurately grasping the communication styles of mainstream consumer groups [6]. - **Integration of Technology and Human Analysis**: Effective monitoring technology is essential, covering diverse channels like news sites, social media, and e-commerce reviews. However, a skilled human analysis team is crucial for identifying patterns, judging sentiment trends, and predicting potential risks. A combination of both ensures timely and accurate public opinion responses [7]. - **Closed-Loop Service from Monitoring to Response**: Public opinion management should extend beyond analysis reports to include daily reputation monitoring, crisis pre-warning, and communication strategy execution. Service providers must possess strong strategic capabilities and project execution experience to collaborate closely with internal teams and provide actionable solutions during critical moments [8]. - **Vision for Integrated Marketing and Brand Building**: A service provider with both brand marketing capabilities and public opinion management can offer more forward-looking and constructive services. They can not only address negative issues but also extract product improvement directions and marketing insights from public opinion data, helping brands actively shape narratives and accumulate brand assets [9]. - **Extensive Service Experience**: Providers with experience serving various industries, including internet, dining, finance, and FMCG, demonstrate adaptability and problem-solving capabilities. Experience in the FMCG sector allows for quicker project initiation and a better understanding of industry-specific needs [10]. Conclusion - Choosing a public opinion management service provider for FMCG brands should be viewed as engaging a long-term strategic partner rather than merely purchasing software or emergency services. This partner should possess industry knowledge, technical expertise, analytical skills, execution capabilities, and a strategic vision that integrates public opinion management with overall brand growth [11].

证券日报网讯2月3日，沃尔核材（002130）在互动平台回答投资者提问时表示，公司始终高度关注二级 市场股价波动及舆情管理，严格按照相关规则履行信息披露义务，采取合法合规的措施积极维护公司声 誉及投资者的合法权益。 ...

证券日报网讯2月3日，沃尔核材（002130）在互动平台回答投资者提问时表示，公司高度重视投资者关 系及舆情管理，在符合信息披露要求的情况下，积极通过多种形式传递公司核心竞争力与发展价值，后 续公司也将进一步加强公司投资者关系管理及品牌形象宣传等工作。 ...

Core Insights - The 18th China Industrial Forum focused on the innovation and practice of industrial culture, gathering government leaders, industry experts, and corporate representatives to discuss the integration of artificial intelligence and industrial promotion [1][4]. Group 1: Industrial Culture and AI Integration - The China Industrial News Agency emphasized the need for industrial enterprises to adapt to the new media landscape by shifting from "one-way output" to "interactive integration" and from "single-channel" to "multi-channel" communication [3]. - The report by Zhu Hongren highlighted the importance of embedding corporate culture within the context of AI development, focusing on three strategic goals: aligning with new industrialization tasks, enhancing employee recognition of innovation, and guiding employees to adapt to AI applications [4][5]. Group 2: Crisis Management in the AI Era - Expert Shan Xuegang discussed the profound changes in public opinion ecology due to AI, noting the increase in "flammable points" and the proliferation of rumors and false information, which pose significant challenges for corporate public opinion management [7]. - He outlined a three-stage evolution of public opinion management, advocating for a comprehensive management approach that includes preemptive information gathering, enhancing media literacy during crises, and post-crisis image reconstruction [7][8]. Group 3: Corporate Culture and Long-term Development - Li Quan from TQY shared insights on the company's 30-year journey, emphasizing a culture centered around "people" and the concept of "three smiles," which focuses on employee satisfaction, consumer trust, and social responsibility [10][11]. - The four key pillars supporting TQY's sustainable development include a commitment to long-termism, specialization in the agricultural and food sector, technological innovation, and talent development [12]. - Li Quan illustrated TQY's social responsibility through initiatives that have evolved from farmer assistance to rural revitalization, showcasing a sustainable development model that benefits multiple stakeholders [13][15].

Core Viewpoint - The traditional passive approach to public opinion management is no longer sufficient, and Infoseek's system enables companies to transition to a proactive defense model, reshaping public opinion management. Group 1: Pain Points of Passive Response - The passive response model has clear pain points: late detection of public opinion issues, shallow analysis of negative content, and lack of pre-established response plans [3] - Companies often only realize negative public sentiment when it trends online, making recovery difficult [3] - The inability to identify core demands and sources of dissemination leads to misaligned responses [3] - Each public opinion crisis requires ad-hoc strategy formulation, lacking systematic response plans, which can trigger secondary public opinion crises [3] Group 2: Infoseek's Proactive Defense Model - Infoseek's proactive defense model addresses these issues on three levels: early warning, precise judgment, and long-term optimization [3] - The first level, "early warning," involves comprehensive network monitoring to capture signals at the nascent stage of public opinion, allowing companies to mitigate risks before they escalate [3] - The second level, "precise judgment," utilizes AI algorithms to deeply analyze public opinion data, breaking down core demands and predicting trends, thus providing targeted response plans [3] - The third level, "long-term optimization," involves post-event analysis to refine public opinion management processes and integrate public opinion management into daily operations [4] Group 3: Impact of Infoseek's System - A case study of a chain supermarket showed a 70% reduction in public opinion crisis incidents after adopting Infoseek's proactive defense model [4] - The supermarket previously faced complaints regarding service attitude and product quality, but through early warnings and proactive optimizations, negative public sentiment decreased [4] - The system not only improved public opinion management efficiency but also enhanced the overall operational capabilities of the company [4]

Core Viewpoint - The company emphasizes the importance of official announcements for any significant information and warns against believing unverified market rumors [1] Group 1 - The company has responded to investor inquiries on its interactive platform regarding the importance of relying on formal announcements published through designated information disclosure media [1] - The company is committed to investor relations and public opinion management, indicating that it will take legal action against any behavior that involves fabricating or disseminating false information that disrupts market order [1] - The company aims to protect the legal rights of both itself and its investors in the face of misinformation [1]

Group 1 - The core point of the article is that Nantong Taihe Chemical Co., Ltd. has established a public opinion management system to enhance its response to public sentiment and protect its market image and investor rights [1] - The board meeting was held on December 29, 2025, with all 9 directors present, and the resolution to create the public opinion management system was unanimously approved [1] - The company aims to effectively manage various public opinions to minimize negative impacts, stabilize stock prices, and maintain business reputation and operational order [1] Group 2 - The public opinion management system's full text was disclosed on the official website, ensuring transparency [1] - The voting results for the resolution were 9 votes in favor, with no votes against or abstentions [1]

Core Viewpoint - The company emphasizes the importance of public opinion management and is committed to maintaining brand reputation while adhering to legal and disclosure requirements [1] Group 1: Public Opinion Management - The company is sensitive to public opinion information and actively manages it [1] - It will take legal measures to protect its rights and brand reputation against malicious actions such as defamation and market disruption [1] Group 2: Investor Communication - The company prioritizes communication with investors and utilizes various channels such as Shanghai Stock Exchange E-interaction, investor hotlines, performance briefings, and institutional research to maintain smooth communication [1] - This approach aims to better convey the company's value and development philosophy to investors [1]

Core Viewpoint - The company emphasizes the importance of preserving and increasing the value of state-owned assets and managing public sentiment, acknowledging that stock price fluctuations are influenced by various factors including macroeconomic environment, industry characteristics, and market sentiment [1] Group 1 - The company is committed to improving its main business operations and enhancing operational quality [1] - The company aims to create good returns for investors through its efforts [1]

Core Viewpoint - The company emphasizes the importance of public opinion management and is committed to enhancing brand reputation and competitiveness [1] Group 1 - The company responded to investor inquiries on October 31, indicating a proactive approach to managing public sentiment [1] - The company is focused on improving its business operations and management practices [1]