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从被动应对到主动防御:Infoseek舆情系统重塑企业舆情管理模式
Sou Hu Cai Jing· 2026-01-08 08:41
第二个层面是"精准研判",AI算法深度分析舆情数据,不仅能拆解核心诉求、锁定传播路径,还能预测舆情发展趋势,给企业提供针对性的应对预案。比如 某餐饮品牌通过Infoseek监测到"食材新鲜度"相关讨论增多,系统预测可能会引发负面舆情,建议企业提前发布食材采购、储存流程,邀请消费者参观后 厨,主动化解潜在风险。 第三个层面是"长效优化",Infoseek会对每一次舆情事件进行复盘分析,生成总结报告,梳理应对过程中的优点和不足,帮助企业优化舆情管理流程、完善 应急预案。同时通过长期的舆情监测数据积累,分析市场趋势、用户需求变化,为企业的产品研发、营销推广、品牌建设提供决策参考,让舆情管理融入企 业日常运营,形成长效机制。 我服务过的一家连锁超市,用Infoseek转型主动防御模式后,舆情危机发生率下降了70%。之前经常因为服务态度、商品质量等问题被投诉,现在通过提前 预警、主动优化,不仅减少了负面舆情,还通过针对性的品牌宣传,提升了用户好感度。可见,Infoseek舆情系统带来的不仅是舆情管理效率的提升,更是 企业整体运营能力的升级。 过去很多企业的舆情管理模式都是"被动应对",只有等负面舆情爆发了,才仓促组织团 ...
胜宏科技:公司充分重视投资者关系及舆情管理
Zheng Quan Ri Bao Wang· 2025-12-30 14:11
证券日报网讯12月30日,胜宏科技(300476)在互动平台回答投资者提问时表示,关于公司的各项重大 信息,均以公司通过指定信息披露媒体发布的正式公告为准,请勿轻信未经证实的市场传闻。公司充分 重视投资者关系及舆情管理,对于任何涉嫌编造、传播虚假信息,扰乱市场秩序的行为,公司将视情况 采取法律措施维护公司及投资者的合法权益。 ...
泰禾股份审议通过《舆情管理制度》 强化风险防控机制
Xin Lang Cai Jing· 2025-12-30 05:28
南通泰禾化工股份有限公司(证券代码:301665,证券简称:泰禾股份)于2025年12月30日发布公告 称,公司第四届董事会第六次会议已于12月29日审议通过《关于制定 <舆情管理制度> 的议案》,旨在 建立健全舆情快速反应与应急处置机制,维护公司市场形象及投资者权益。 公告显示,本次董事会会议以现场结合通讯方式召开,应出席董事9名,实际出席董事9名(其中2人以 通讯表决方式参会),会议由董事长谢思勉先生主持,部分高级管理人员列席。会议通知已于12月25日 通过电子邮件发出,会议的召集、召开及表决程序符合《公司法》及《公司章程》相关规定。 针对《舆情管理制度》,公司董事会表示,该制度的制定有利于及时妥善处置各类舆情,有效降低舆情 对公司的负面影响,维护公司股价稳定、商业信誉及正常生产经营秩序,切实保护投资者合法权益。相 关制度全文已同日在巨潮资讯网(www.cninfo.com.cn)披露。 本次议案表决结果为:同意9票,反对0票,弃权0票。 备查文件 1、第四届董事会第六次会议决议 声明:市场有风险,投资需谨慎。 本文为AI大模型基于第三方数据库自动发布,任何在本文出现的信 息(包括但不限于个股、评论、预测 ...
影石创新:公司充分重视舆情管理工作,保持对舆情信息的敏感度
证券日报网讯 12月25日,影石创新在互动平台回答投资者提问时表示,公司充分重视舆情管理工作, 保持对舆情信息的敏感度,并在严格遵循相关法律法规及信息披露要求的情况下,推动产品推广与品牌 维护工作有序开展。对于恶意抹黑、造谣传谣、干扰市场秩序等行为,公司会通过合法途径维护自身合 法权益与品牌声誉。同时,公司始终高度重视与投资者的沟通交流工作,持续通过上证E互动、投资者 热线、业绩说明会、机构调研等多种方式与投资者保持顺畅沟通,以更好地向投资者传递公司价值和发 展理念。 (编辑 楚丽君) ...
百联股份:公司高度重视国有资产保值增值与舆情管理
Zheng Quan Ri Bao Wang· 2025-12-22 13:12
证券日报网讯12月22日,百联股份(600827)在互动平台回答投资者提问时表示,公司高度重视国有资 产保值增值与舆情管理。股价的波动受宏观环境、行业属性、市场情绪等多种因素影响。公司始终坚持 做好主营业务,提升经营质量,努力为投资者创造良好回报。 ...
良品铺子:公司高度重视舆情管理
Zheng Quan Ri Bao Wang· 2025-10-31 13:42
Core Viewpoint - The company emphasizes the importance of public opinion management and is committed to enhancing brand reputation and competitiveness [1] Group 1 - The company responded to investor inquiries on October 31, indicating a proactive approach to managing public sentiment [1] - The company is focused on improving its business operations and management practices [1]
同宇新材审议通过2025年三季报 同步出台舆情与市值管理制度
Xin Lang Cai Jing· 2025-10-28 13:59
Core Viewpoint - Tongyu New Materials (Guangdong) Co., Ltd. has strengthened its internal governance by establishing new management systems aimed at enhancing compliance and market risk response capabilities [1][3]. Group 1: Financial Reporting - The board of directors approved the "2025 Q3 Report," confirming that the report accurately reflects the company's actual situation and complies with relevant laws and regulations [2]. - The voting results for the report were unanimous, with 7 votes in favor and no abstentions or oppositions [2]. Group 2: Internal Governance - The company has introduced the "Public Opinion Management System" and "Market Value Management System" to improve its ability to monitor and respond to public sentiment and to regulate market value management practices [3]. - These systems are designed to promote the reasonable return of company value and long-term stable growth, marking a significant step in the systematic construction of investor relations management and market risk prevention [3]. Group 3: Meeting Compliance - The board meeting held on October 27, 2025, was conducted in accordance with legal requirements, with all 7 directors present, including 4 participating via remote voting [4]. - The meeting was chaired by the chairman, Zhang Chi, and the decision-making process was transparent and compliant with the Company Law and Articles of Association [4].
首都机场集团党委理论学习中心组举办第七次集体学习
Core Points - The meeting focused on the theme of "Learning and Implementing Xi Jinping's Cultural Thought and Effectively Managing Public Opinion in State-Owned Enterprises" [1] - The importance of cultural construction in governance has been emphasized since the 18th National Congress of the Communist Party of China [1] - The meeting aimed to enhance understanding of the new challenges in the field of news and public opinion management [1] Group 1 - The meeting highlighted the extreme importance of managing news and public opinion in the new era, urging leaders to maintain political sensitivity and ensure public opinion safety [2] - It emphasized the need to improve public opinion management capabilities through various methods such as training, regular assessments, and establishing a comprehensive management system [2] - The meeting called for integrating public opinion management with core business operations to enhance overall efficiency and governance [2] Group 2 - An expert from the China Public Relations Association provided specialized guidance during the meeting [3] - Participants included members of the Capital Airport Group's leadership, department heads, and personnel related to public relations and cultural promotion [3]
西贝深陷“预制菜”争议,公关策略引发舆情升级
Group 1 - The core issue revolves around the controversy of pre-made dishes at Xibei, highlighting the urgent need for transparency and standardization in the restaurant industry [2][3] - The incident began when a public figure criticized Xibei for allegedly serving pre-made dishes, leading to a public dispute and escalating tensions between the brand and consumers [2][3] - Xibei's response included a strong denial of the allegations, an offer for kitchen tours, and a commitment to rectify production processes, although their communication strategy faced criticism [3][5] Group 2 - The incident has resulted in a significant decline in Xibei's sales and brand value due to prolonged public backlash and ineffective communication [5] - The regulatory scrutiny faced by Xiaohongshu for its content management practices underscores the challenges of maintaining content quality and social responsibility as platforms grow [6][8] - Xiaohongshu's commitment to improve its content governance and adhere to regulatory standards reflects the increasing pressure on digital platforms to balance user engagement with responsible content management [7][8]
西贝深陷“预制菜”争议,公关策略引发舆情升级|消费舆警指数
Group 1 - The core issue revolves around the controversy of pre-made dishes at Xibei, highlighting the urgent need for transparency and standardization in the restaurant industry [2][6] - The incident began when a public figure criticized Xibei for allegedly serving pre-made dishes, leading to a public dispute and escalating tensions between the brand and consumers [2][6] - Xibei's response included a strong denial of the allegations, an offer for kitchen tours, and a commitment to rectify production processes, although their communication strategy faced criticism [6][7] Group 2 - The incident has resulted in a significant decline in Xibei's sales and brand value due to prolonged public backlash and ineffective communication [7] - The regulatory scrutiny faced by Xiaohongshu for its content management practices emphasizes the need for platforms to balance user engagement with social responsibility [8][10] - Xiaohongshu's commitment to improve its content governance and adhere to regulatory standards reflects the growing pressure on digital platforms to maintain ethical content distribution [10][11]