为此，南财·21消费新闻部综合企业在舆情预警与回应中涉及的公开操作维度，形成量化评分机制—— 具体而言，包含舆情管理及响应、舆情回应、事件处理、品牌影响四个一级指标和预防机制、回应直接 度、信息透明度、处理长效性等14个二级指标，按照百分制根据重要性对不同指标赋值并打分，并以 《消费舆警指数》对企业的应对速度、态度与有效度进行分析评价，为企业品牌管理与消费者的品牌认 知提供参考。 21世纪经济报道记者 易佳颖 实习生朱祚钰 编者按：消费者的信任与喜爱，是面向大众的消费企业最宝贵的市场资源。近年来，随着消费品牌与公 司经营全流程环节的绑定程度不断加深，每一次消费产品舆情的出现、演变和定调，既考验其品牌长期 建设和应急策略的有效性，也反映了其整体企业文化与运作机制中的特征。 南方财经全媒体·21世纪经济报道消费新闻部长期关注消费类企业的舆情动态，在跟进新闻动态、传递 有效信息和反映消费者诉求的基础上，希望以每一次典型舆情案例的出现和应对为切口，观察企业在面 对突发性公共事件和舆论环境变化时的处理过程，从而以更全面的视角看待企业在品牌、市场运营管理 中的得失，从而为行业做出预警和警示。 一、西贝"预制菜"争议持续发 ...

Group 1 - The core issue revolves around the controversy of pre-made dishes at Xibei, highlighting the urgent need for transparency and standardization in the restaurant industry [2][6] - The incident began when a public figure criticized Xibei for allegedly serving pre-made dishes, leading to a public dispute and escalating tensions between the brand and consumers [2][6] - Xibei's response included a strong denial of the allegations, an offer for kitchen tours, and a commitment to rectify production processes, although their communication strategy faced criticism [6][7] Group 2 - The incident has resulted in a significant decline in Xibei's sales and brand value due to prolonged public backlash and ineffective communication [7] - The regulatory scrutiny faced by Xiaohongshu for its content management practices emphasizes the need for platforms to balance user engagement with social responsibility [8][10] - Xiaohongshu's commitment to improve its content governance and adhere to regulatory standards reflects the growing pressure on digital platforms to maintain ethical content distribution [10][11]

#企业舆情"防弹衣"已上线！玖叁鹿科技AI盾，让负面信息瞬间"沉底"！ > 在信息爆炸的时代，企业声誉可能因一条负面消息而瞬间崩塌，玖叁鹿数字传媒用AI技术为企业穿上舆情"防弹衣"，让负面信息悄然沉入搜索结果的第五 页之后。 网络舆情就像一场没有硝烟的战争，一条负面消息可能在几小时内引爆全网，让企业多年积累的信誉毁于一旦。据《2025餐饮零售行业舆情报告》显示， **82%的餐饮零售品牌**曾遭遇突发负面舆情，其中65%因应对不及时，导致单店日均销售额下降30%以上。 --- ## 01 舆情战场，企业的新危机 当今商业世界，企业不仅面临市场竞争，还要应对网络舆情的潜在风险。百度下拉框中的一个负面词汇，社交媒体上的一条投诉视频，都可能成为引爆危机 的导火索。 特别是餐饮零售行业，舆情危机具有"**爆发快、传播广、影响深**"的特点。食品安全问题、服务纠纷等顾客吐槽，通过抖音、小红书等平台迅速发酵，品 牌口碑可能瞬间崩塌。 就连大型企业也难逃其害，轻则销量下滑，重则面临区域市场退出风险。如何快速有效地应对舆情危机，已成为企业的必修课。 ## 02 AI盾系统，舆情防控的技术革命 面对这一挑战，杭州玖叁鹿数字传媒 ...

Core Insights - The training session aimed to enhance the legal compliance awareness and reputation risk management effectiveness of private equity institutions in Shenzhen [1][2] - The current market sentiment towards public opinion management is characterized by high attention, low tolerance, and high demands for handling public sentiment [1] - The training is part of a broader initiative to improve the public opinion response capabilities of private equity institutions, addressing existing deficiencies in this area [2] Group 1: Training Objectives and Participation - The training attracted over 150 representatives from private equity institutions, indicating strong interest in improving public opinion management [1] - The session focused on enhancing the compliance and reputation management skills of private equity firms in the Shenzhen area [1] Group 2: Key Recommendations and Strategies - Recommendations included increasing awareness, strengthening public opinion monitoring and management, and enhancing media cooperation [1][2] - Institutions were advised to develop a multi-tiered response mechanism for public opinion risks based on the nature, impact, and severity of the sentiment [2] Group 3: Regulatory Context and Support - The training aligns with the ongoing "Clear and Bright" campaign by the Central Internet Information Office to combat online chaos and improve market ecology [2] - The China Securities Regulatory Commission emphasizes the importance of managing public sentiment and addressing false information in the capital market [2]

Core Viewpoint - The company has established a public opinion management system to enhance its ability to respond to various public opinions, protect investor rights, and mitigate impacts on its stock and business reputation [2][3]. Group 1: General Principles - The public opinion management system aims to address negative or false media reports, rumors, and information that could affect investor decisions and stock price fluctuations [2]. - Public opinion is categorized into major public opinion, which significantly impacts the company's public image and operations, and general public opinion, which encompasses all other types [2][3]. Group 2: Organizational Structure and Responsibilities - The company has formed a public opinion management working group led by the chairman, with responsibilities including decision-making on public opinion handling and coordinating external communications [3][4]. - The board office is tasked with collecting and managing public opinion information, analyzing its impact, and reporting to the working group [4][5]. Group 3: Response and Handling of Public Opinion - The company emphasizes rapid response, coordinated communication, and proactive engagement in managing public opinion crises [5][6]. - A structured reporting process is in place for departments to report public opinion information, ensuring timely and accurate communication [6][7]. Group 4: Accountability and Confidentiality - The company holds personnel accountable for failing to follow public opinion management procedures, with potential disciplinary actions for causing losses [7][8]. - Confidentiality obligations are imposed on employees and consultants regarding undisclosed significant information, with penalties for breaches that harm the company [7][8].

Core Viewpoint - The company has established a public opinion management system to enhance its ability to respond to public sentiment and mitigate the impact of negative information on its stock and business operations [1][2]. Group 1: General Principles - The public opinion management system aims to quickly address various types of public sentiment that may affect the company's stock price and reputation [1]. - Public sentiment includes negative or false media reports, rumors, and any information that could influence investor behavior [1][2]. Group 2: Organizational Structure and Responsibilities - The company has formed a public opinion response team, which includes members from the securities, legal, and public relations departments [2]. - The public opinion response team is responsible for assessing the impact of public sentiment and coordinating external communications [2][3]. - A monitoring team has been established to conduct 24-hour surveillance of online information related to the company [2][3]. Group 3: Handling Principles and Measures - Public sentiment is categorized into major and general sentiment, with major sentiment having a broader impact on the company's image and operations [3][4]. - The company emphasizes timely, coordinated, targeted, and prudent responses to public sentiment [4]. - The reporting process for public sentiment includes immediate notification to the securities department and management for further action [4][5]. Group 4: Accountability - Employees and insiders are obligated to maintain confidentiality regarding undisclosed significant information, with penalties for breaches that cause company losses [5]. - The company reserves the right to pursue legal action against media that disseminate false or misleading information [5]. Group 5: Implementation and Interpretation - The public opinion management system will be executed in accordance with national laws and the company's articles of association [5]. - The board of directors is responsible for interpreting the system, which becomes effective upon approval [5].

深圳光峰科技股份有限公司 舆情管理制度 （2025 年 8 月制定） 第一章 总则 第一条 为提高深圳光峰科技股份有限公司（以下简称"公司"）应对各类 舆情的能力，及时、妥善处理各类舆情对公司商业信誉及正常生产经营活动造成 的影响，切实保护投资者合法权益，根据《中华人民共和国公司法》《中华人民 共和国证券法》 《上海证券交易所科创板股票上市规则》 《上海证券交易所科创板 上市公司自律监管指引第 1 号——规范运作》等有关法律、法规和规范性文件的 规定（以下简称"法律法规"）及《公司章程》，制定本制度。 第二条 本制度所称舆情包括： （一）报刊、电视、网络等媒体对公司进行的负面、不实报道； （二）社会上存在的已经或者将给公司造成不良影响的传言或信息； （三）可能或者已经影响社会公众投资者投资取向，造成公司股票及其衍 生品价格异常波动的信息； （四）其他涉及公司信息披露且可能对公司股票及其衍生品交易价格产生 较大影响的事件信息。 第三条 舆情信息的分类： （一）重大舆情：指传播范围较广，严重影响公司公众形象或正常经营活 动，使公司已经或可能遭受损失，已经或可能造成公司股票及其衍生品（如有） 交易价格异常变动的负面 ...

亚士创能科技（上海）股份有限公司 第二章 舆情管理的组织体系及工作职责 舆情管理制度 第一章 总则 第一条 为提高亚士创能科技（上海）股份有限公司（以下简称"公司"） 应对各类舆情的能力，建立快速反应和应急处置机制，及时、妥善处理各类舆情 对公司股价、公司商业信誉及正常生产经营活动造成的影响，切实保护投资者合 法权益，根据相关法律、法规和规范性文件的规定及《亚士创能科技（上海）股 份有限公司章程》 （以下简称《公司章程》）的相关规定，结合公司实际情况，制 定本制度。 第二条 本制度所称舆情是指对公司股价、商业信誉、正常生产经营活动产 生影响的信息，包括但不限于： （一）报刊、电视、网络等媒体对公司进行的负面报道、不实报道； （二）社会上存在的已经或将给公司造成不良影响的传言或信息； （三）可能或者已经影响社会公众投资者投资取向，造成股价异常波动的信 息； （四）其他涉及公司信息披露且可能对公司股票及其衍生品交易价格产生较 大影响的事件信息。 第三条 本制度的适用范围包括公司及下设的各部门、分公司、全资或控股 子公司。 第四条 公司应对各类舆情实行统一领导、统一组织、快速反应、协同应对。 第五条 公司成立应对舆 ...

Core Viewpoint - The company has established a comprehensive system for managing public opinion to effectively respond to various types of public sentiment and protect its brand image and investor interests [2][3]. Group 1: Definition and Classification of Public Sentiment - Public sentiment includes negative or false media reports, rumors that may harm the company, information affecting investor decisions, and other events impacting stock prices [2]. - Public sentiment is classified into major public sentiment, which significantly affects the company's image or operations, and general public sentiment, which is less impactful [2]. Group 2: Organizational Structure and Responsibilities - The company's board of directors leads the public sentiment management efforts, with the option to form an emergency response team as needed [3]. - The board and the emergency team are responsible for decision-making, assessing the impact of public sentiment, coordinating external communications, and liaising with regulatory bodies [3]. Group 3: Response and Handling of Public Sentiment - The company must respond quickly to public sentiment, maintain consistent external communication, and actively engage with media to clarify doubts [4][5]. - For major public sentiment, the company should investigate the situation, communicate with media, strengthen investor relations, and issue clarifications as necessary [5]. Group 4: Accountability and Confidentiality - Employees and related personnel have a confidentiality obligation regarding undisclosed major information, with penalties for breaches that cause company losses [6]. - The company reserves the right to pursue legal action against external parties spreading false information that damages its reputation [6]. Group 5: Applicability and Enforcement - The established system applies to the company and its subsidiaries, with enforcement based on national laws and the company's articles of association [6]. - The board of directors is responsible for interpreting the system, which takes effect upon approval [6].

Core Viewpoint - The company has established a public opinion management system to enhance its ability to respond to various public opinions, ensuring timely and effective handling of issues that may impact its stock price, commercial reputation, and normal operations [1][2]. Group 1: General Principles - The public opinion management system aims to protect investors' legal rights and is based on relevant laws and regulations, as well as the company's actual situation [1]. - Public opinion includes negative media reports, rumors that may harm the company, information affecting investor sentiment, and other events that could significantly impact stock prices [1]. Group 2: Organizational Structure and Responsibilities - The company has formed a public opinion handling leadership group, led by the chairman, to coordinate responses to various public opinions [2]. - The leadership group is responsible for decision-making, assessing the impact of public opinion, coordinating external communications, and reporting to regulatory bodies [2][3]. Group 3: Principles and Measures for Handling Public Opinion - Public opinion is categorized into major and general public opinions, with major public opinions having a broader impact on the company's image and operations [3][4]. - The company emphasizes quick response, coordinated communication, proactive engagement, and systematic operations to manage public opinion effectively [4][5]. Group 4: Reporting and Response Procedures - The company has established a reporting process for public opinion, requiring timely and accurate reporting from relevant departments [5][6]. - In the case of major public opinion incidents, the leadership group will convene to make decisions and monitor developments closely [5]. Group 5: Accountability and Legal Obligations - Employees and related personnel are obligated to maintain confidentiality regarding undisclosed significant information, with penalties for violations [6][7]. - The company reserves the right to pursue legal action against media that disseminate false or misleading information that harms its reputation [6][7].