Core Viewpoint - The article discusses the complexities of communication in the modern era, emphasizing that despite advancements in technology, effective communication remains a significant challenge due to information overload and the need for deeper understanding of audience psychology [1][2]. Group 1: Challenges in Communication - Communication has always been difficult, with historical limitations in reach and speed, but the internet has exacerbated the issue by creating an overwhelming amount of information [1]. - The proliferation of information leads to anxiety and a loss of focus, making it challenging for communicators to ensure their messages are received and valued by their target audiences [1]. Group 2: Understanding Communication Logic - In an age where everyone has a platform, understanding the underlying logic of communication is crucial for effective engagement [2]. - The book "The Logic of Communication" by Zhao Ming provides insights into audience psychology and the characteristics of public opinion in the context of information overload [4][5]. Group 3: The Role of Audience Psychology - The complexity of audience psychology is highlighted, noting that groups can exhibit wisdom or foolishness depending on the transparency of information [6]. - The "百果园事件" serves as an example of how miscommunication can lead to brand crises, illustrating the importance of understanding audience perceptions [6]. Group 4: Systematic Approach to Communication - The book offers a comprehensive framework for understanding communication, covering audience insights, storytelling, crisis management, and brand marketing [8]. - Historical perspectives are used to contextualize modern communication phenomena, revealing that many current strategies have ancient roots [9]. Group 5: Crisis Management Strategies - Effective crisis management involves proactive measures to prevent crises and adopting a humble approach when addressing issues, as demonstrated by Tencent's handling of a crisis compared to another company's response [11]. - The importance of monitoring public sentiment regularly to identify potential issues before they escalate is emphasized [11]. Group 6: Evolution of Communication in the Digital Age - The article discusses the impact of algorithms on communication, noting that short videos and live streaming have become significant marketing tools [12]. - Despite the influence of algorithms, the ultimate goal of communication should be to connect with people genuinely, rather than merely driving traffic [12]. Group 7: The Essence of Communication - The essence of communication lies in connecting people, with a focus on understanding and respecting human desires for recognition and connection [13]. - The interplay of group psychology, storytelling, and technology forms the theoretical core of effective communication strategies [13]. Group 8: Conclusion on Communication Complexity - The article concludes that while communication may not become easier, understanding its complexities can lead to more effective strategies in navigating the modern landscape [16].

Group 1 - The core viewpoint of the article revolves around the controversy surrounding Baiguoyuan's pricing strategy and its chairman's comments on consumer education versus catering to consumer ignorance, which sparked significant public discourse and impacted the company's stock price [1] - Baiguoyuan's chairman, Yu Huiyong, emphasized that the company focuses on educating consumers rather than simply meeting their demands, which led to a backlash on social media platforms [1] - The incident highlights a typical brand public relations crisis, where past issues related to fruit quality and food safety resurfaced, affecting the company's reputation and market performance [1] Group 2 - The book "The Logic of Communication" by Zhao Ming discusses the importance of audience psychology in brand marketing, noting that 89% of consumers are influenced by online reviews, yet only 6% actually write them [3] - It emphasizes the dual nature of human emotion and rationality, suggesting that consumer behavior is often shaped by group dynamics and social media influences [3][4] - The author argues that effective brand storytelling should be rooted in a clear narrative logic that resonates with the audience's values, and that brands must communicate authentically to build trust [10]