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鞋服、电商老板必看:来杭州看AI落地实战,算清ROI【AI落地研学营】
虎嗅APP· 2025-07-23 15:12
Core Insights - The article emphasizes the rapid integration of AI in the apparel and e-commerce sectors, showcasing practical applications that yield tangible results [2][3]. Group 1: Event Overview - The AI implementation workshop organized by Huxiu Think Tank will take place in Hangzhou on July 29-30, focusing on "AI + Marketing Apparel" [2][6]. - The workshop aims to provide real-world experiences and solutions to industry challenges, moving beyond theoretical discussions [6]. Group 2: Key Speakers and Topics - Notable speakers include Zhao Shenghai from NetEase Cloud Commerce, who will discuss enterprise growth systems from a platform perspective [3]. - Luo Likang from Lingdi Technology will focus on the integration of AI in 3D clothing design and virtual fitting, highlighting the synergy between design and marketing [3]. - Liu Yaping, CTO of "Jiao Ge Peng You," will analyze the real ROI of AI in marketing through live streaming practices [3]. - Lin Zicheng, Operations Director at Weixiang Miaojing, will demonstrate how AI can drive e-commerce operations and expand brand boundaries [3]. Group 3: Unique Value Proposition - The workshop offers hands-on experiences, including visits to live streaming bases and technology centers, allowing participants to witness AI applications in action [4]. - Closed-door discussions will address critical pain points such as demand forecasting, deep user engagement, and flexible supply chain responses [5]. Group 4: Strategic Focus - The workshop is part of a series that connects various AI practical applications across four themes: AI-Agent, AI + Marketing Apparel, AI + Supply Chain, and AI + Organization [6]. - The emphasis is on transforming "technology heat" into "business capability," ensuring that discussions are grounded in real business scenarios [6].