Workflow
文创酸奶
icon
Search documents
兰州庄园牧场成立25周年 成为西北地区乳业的重要支撑
此外,庄园牧场与甘肃省博物馆联名推出文创酸奶,与本土茶饮品牌共创文创雪糕,探索"乳业+文化"跨界融合,推动品牌年轻化、国际化。2025年,榆中 瑞丰观光牧场正式运营,构建"农牧+文旅+研学"新模式;推出"萨费"宠物食品品牌,以人食级标准进军高端宠粮市场,积极拓展业务边界。 转自:新华财经 近日,兰州庄园牧场股份有限公司"廿五芳华,领鲜未来"25周年庆典在兰州成功举办。行业协会嘉宾、合作伙伴及员工代表共聚一堂,回顾创业历程,共商 合作大计,共话发展新篇。自2000年从祁连山下一杯牛奶起步,庄园牧场始终坚守"奉献精良品质,造就时代品牌"的初心,逐步构建起集奶牛养殖、乳品研 发、生产加工与销售于一体的全产业链体系。现拥有11座现代化牧场、超3万头奶牛存栏,在甘肃、青海、陕西建成3个加工基地,年加工原奶能力达30万 吨,成为西北地区乳业的重要支撑。 扎根西北,全产业链铸就品质基石 "在2008年中国奶业面临挑战时,我们的产品批批合格,赢得了消费者的信赖。"一位与企业共同成长的老员工在庆典现场感慨道。多年来,公司将质量安全 视为生命线,建立从牧场到餐桌的全流程质控追溯体系,产品通过IMS、HACCP、ISO9001等国 ...
庄园牧场25周年:开启“领鲜”新篇 “甘味”乳香迈向全国
Zheng Quan Ri Bao Wang· 2025-10-30 07:49
Core Insights - Lanzhou Zhuangyuan Pasture celebrated its 25th anniversary, reflecting on its journey and future strategies in the dairy industry [1][2][3] Company Overview - Lanzhou Zhuangyuan Pasture started in 2000 and has developed a full industry chain encompassing dairy farming, product R&D, production, and sales [1] - The company operates 11 modern farms with over 30,000 dairy cows and has established three processing bases in Gansu, Qinghai, and Shaanxi, with an annual raw milk processing capacity of 300,000 tons [1] Quality and Safety - The company prioritizes quality and safety, having established a comprehensive quality control traceability system from farm to table, and has received multiple international certifications [1] - It has been recognized as a key leading enterprise in agricultural industrialization and has won several awards, including the National Science and Technology Progress Award [1] Innovation and Product Development - The company has launched a series of regionally inspired products, such as "Old Lanzhou" yogurt, and is exploring cultural integration with products like creative yogurt and local tea drinks [2] - In 2025, the company plans to operate a new sightseeing farm and introduce a pet food brand, expanding its business boundaries [2] Market Expansion - Following the acquisition by Gansu Agricultural Reclamation Group in 2021, the company accelerated its national market layout, establishing sales centers in East and South China [2] - The company has achieved continuous year-on-year growth in online sales and has expanded its product distribution through vending machines in transportation hubs [2] - In 2024, the company plans to enter the Hong Kong and Southeast Asian markets, marking a breakthrough in dairy exports from Gansu [2] Future Strategy - The company aims to leverage national policies and support from the Agricultural Reclamation Group to enhance its competitiveness in the national market [3] - It is committed to driving innovation and quality improvement to increase the national influence of its products, aiming for high-quality development and contributing to the revitalization of China's dairy industry [3]