此外，庄园牧场与甘肃省博物馆联名推出文创酸奶，与本土茶饮品牌共创文创雪糕，探索"乳业+文化"跨界融合，推动品牌年轻化、国际化。2025年，榆中 瑞丰观光牧场正式运营，构建"农牧+文旅+研学"新模式；推出"萨费"宠物食品品牌，以人食级标准进军高端宠粮市场，积极拓展业务边界。 转自：新华财经 近日，兰州庄园牧场股份有限公司"廿五芳华，领鲜未来"25周年庆典在兰州成功举办。行业协会嘉宾、合作伙伴及员工代表共聚一堂，回顾创业历程，共商 合作大计，共话发展新篇。自2000年从祁连山下一杯牛奶起步，庄园牧场始终坚守"奉献精良品质，造就时代品牌"的初心，逐步构建起集奶牛养殖、乳品研 发、生产加工与销售于一体的全产业链体系。现拥有11座现代化牧场、超3万头奶牛存栏，在甘肃、青海、陕西建成3个加工基地，年加工原奶能力达30万 吨，成为西北地区乳业的重要支撑。 扎根西北，全产业链铸就品质基石 "在2008年中国奶业面临挑战时，我们的产品批批合格，赢得了消费者的信赖。"一位与企业共同成长的老员工在庆典现场感慨道。多年来，公司将质量安全 视为生命线，建立从牧场到餐桌的全流程质控追溯体系，产品通过IMS、HACCP、ISO9001等国 ...

Core Insights - Lanzhou Zhuangyuan Pasture celebrated its 25th anniversary, reflecting on its journey and future strategies in the dairy industry [1][2][3] Company Overview - Lanzhou Zhuangyuan Pasture started in 2000 and has developed a full industry chain encompassing dairy farming, product R&D, production, and sales [1] - The company operates 11 modern farms with over 30,000 dairy cows and has established three processing bases in Gansu, Qinghai, and Shaanxi, with an annual raw milk processing capacity of 300,000 tons [1] Quality and Safety - The company prioritizes quality and safety, having established a comprehensive quality control traceability system from farm to table, and has received multiple international certifications [1] - It has been recognized as a key leading enterprise in agricultural industrialization and has won several awards, including the National Science and Technology Progress Award [1] Innovation and Product Development - The company has launched a series of regionally inspired products, such as "Old Lanzhou" yogurt, and is exploring cultural integration with products like creative yogurt and local tea drinks [2] - In 2025, the company plans to operate a new sightseeing farm and introduce a pet food brand, expanding its business boundaries [2] Market Expansion - Following the acquisition by Gansu Agricultural Reclamation Group in 2021, the company accelerated its national market layout, establishing sales centers in East and South China [2] - The company has achieved continuous year-on-year growth in online sales and has expanded its product distribution through vending machines in transportation hubs [2] - In 2024, the company plans to enter the Hong Kong and Southeast Asian markets, marking a breakthrough in dairy exports from Gansu [2] Future Strategy - The company aims to leverage national policies and support from the Agricultural Reclamation Group to enhance its competitiveness in the national market [3] - It is committed to driving innovation and quality improvement to increase the national influence of its products, aiming for high-quality development and contributing to the revitalization of China's dairy industry [3]

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is expanding its business into the pet food sector while maintaining its stronghold in the dairy industry, despite facing challenges from rising costs and intense market competition [3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes pasteurized milk, sterilized milk, fermented milk, and various liquid dairy products under the brands "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2]. - The company has established itself as a leading dairy producer in Gansu and Qinghai, holding a market share of 20% [2]. Financial Performance - For the period from January to September 2025, the company reported a revenue of 629 million yuan, a year-on-year decrease of 3.10%. However, the net profit attributable to the parent company was -48.44 million yuan, showing a significant year-on-year increase of 59.08% [9]. Market Position and Strategy - The company has adopted a balanced development strategy that aligns market development with supply capacity, focusing on quality management to meet the demands for safe and fresh products [2]. - As a state-owned enterprise, it is committed to supporting national rural revitalization policies and has implemented various initiatives to increase farmers' income through logistics agreements and agricultural product procurement [4]. Recent Developments - At the 27th Asia Pet Expo, the company launched its pet food brand "Safiyy," which features a unique "milk beef" ingredient, marking its entry into the pet food market [3]. Shareholder Information - As of September 30, 2025, the company had 18,100 shareholders, a decrease of 12.97% from the previous period, with an average of 9,466 circulating shares per shareholder, an increase of 14.91% [9]. - The top ten circulating shareholders include notable funds, indicating a diversified ownership structure [10].

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is actively expanding its business in the dairy industry while exploring new opportunities in the pet food sector amidst rising costs and intense market competition [3][4]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes pasteurized milk, sterilized milk, fermented milk, and various liquid dairy products under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][9]. - The company has established itself as a leading dairy product enterprise in Gansu and Qinghai, holding a market share of 20% [2]. Business Strategy - The company adheres to a development philosophy of "survival through quality" and maintains a balanced development strategy that aligns market development with supply capacity. It focuses on creating a safe and controllable production and sales system [2][4]. - The company is committed to supporting rural revitalization policies and has implemented various initiatives to increase farmers' income through logistics agreements and order-based procurement models [4]. Financial Performance - For the first half of 2025, the company reported operating revenue of 420 million yuan, a year-on-year decrease of 1.31%. However, it achieved a net profit attributable to shareholders of -27.67 million yuan, reflecting a year-on-year increase of 68.50% [9][10]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with 12.20 million yuan distributed over the past three years [10]. Market Activity - On October 23, the company's stock price decreased by 0.37%, with a trading volume of 131 million yuan and a turnover rate of 7.17%, resulting in a total market capitalization of 2.094 billion yuan [1].

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is leveraging new marketing strategies and product diversification to enhance its market presence in the dairy industry, while also exploring opportunities in the pet food sector amidst rising costs and competition in traditional dairy markets [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, including pasteurized milk, sterilized milk, and fermented milk, under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][3][9]. - The company is a state-owned enterprise controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Financial Performance - For the first half of 2024, the company reported a revenue of 420 million yuan, a year-on-year decrease of 1.31%, while the net profit attributable to shareholders was a loss of 27.67 million yuan, showing a year-on-year increase of 68.50% in losses [9]. - The company's main revenue sources include sterilized milk (37.04%), fermented milk (24.37%), and adjusted milk (22.21%) [9]. Market Strategy - The company has implemented integrated marketing strategies, including collaborations with tourism routes to promote new products and enhance market expansion through online and offline channels [2][3]. - The launch of the pet food brand "Safiyy," featuring a unique "milk beef" ingredient, marks the company's entry into the pet food market, capitalizing on emerging opportunities [3]. Market Position - Zhuangyuan Pasture has established itself as a leading dairy product company in Gansu and Qinghai, with a market share of approximately 20% [3].

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is leveraging new marketing strategies and product diversification to navigate challenges in the traditional dairy industry and expand its market presence [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes pasteurized milk, sterilized milk, and fermented dairy products under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][8]. - The company was established on April 25, 2000, and went public on October 31, 2017. It is headquartered in Lanzhou, Gansu Province [8]. Financial Performance - For the first half of 2025, the company reported revenue of 420 million yuan, a year-on-year decrease of 1.31%. The net profit attributable to shareholders was -27.67 million yuan, an increase of 68.50% compared to the previous year [9]. - The company's main business revenue composition includes liquid milk and dairy products at 92.63%, livestock farming at 4.60%, and others at 2.77% [9]. Market Strategy - The company has implemented a series of integrated marketing strategies, including promoting new products through tourism routes and leveraging social media platforms for marketing. This approach aims to enhance brand awareness and drive sales [2][3]. - The company has also entered the pet food market with its brand "Safiyy," which features a unique "milk beef" ingredient, targeting new growth opportunities [3]. Market Position - Lanzhou Zhuangyuan Pasture has established itself as a leading dairy product company in Gansu and Qinghai, holding a market share of approximately 20% [3]. - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Shareholder Information - As of June 30, 2025, the number of shareholders was 20,800, a decrease of 17.22% from the previous period. The average circulating shares per person increased by 20.81% to 8,237 shares [9]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with 12.19 million yuan distributed over the past three years [10].