来内蒙古过大年，亦能沉浸式感受丰富多彩的年俗与冰雪活动的魅力。非遗集市里，非遗手作轮番展 示，特色美食香气扑鼻；冰雪那达慕上，骑马、射箭、搏克趣味体验热闹非凡……地道的民俗体验和刺 激的冰雪乐趣让年味愈发浓郁，也为亮丽内蒙古增添更多文化底蕴和潮流元素。 全域文旅联动，让内蒙古丰富的自然与人文资源触手可及、处处可感。全区各地精准发力，打造特色文 旅场景，串联起多条春节旅游线路，更有文旅一卡通等惠民举措助力，让八方宾客轻松畅游。无论是漫 步热闹街巷感受人间烟火，还是驰骋雪域草原体验豪迈风情；无论是探寻非遗传承古老技艺，还是畅玩 冰雪项目尽享冬日欢乐，都彰显着内蒙古的独特魅力。 马年启新程，喜乐闹新春。这个春节，内蒙古将自然之美、人文之韵、烟火之暖，都化作最动人的亮丽 风景。在多彩风光中欣赏内蒙古的壮美，在民俗风情中感受内蒙古的热情，愿每一位来内蒙古过大年的 朋友，都能在这里遇见美好、珍藏美好，带着满心欢喜与难忘回忆，奔赴新一年的旅程。 □袁宝年 春节期间，内蒙古各地特色文旅活动轮番上演，每一处景象都洋溢着春节的喜庆，每一幅画面都蕴藏着 内蒙古亮丽的风采。 内蒙古的自然风光大气磅礴，春节里更显别样韵味。草原的辽阔、 ...

Core Viewpoint - The "2026 Come to Inner Mongolia for the New Year" series of activities has been launched, showcasing a vibrant winter celebration that combines ice and snow entertainment, intangible cultural heritage experiences, and local cuisine, aimed at attracting tourists to Inner Mongolia [3][4]. Group 1: Event Overview - The event is organized by the Inner Mongolia Autonomous Region's Culture and Tourism Department and features a variety of activities including ice and snow fun, cultural experiences, and a food festival [3]. - The venue, the Dahei River Military Culture Park in Hohhot, has transformed into a lively space filled with visitors enjoying the festive atmosphere despite the cold weather [3]. Group 2: Attractions and Activities - The event includes a giant ice sculpture area covering over 10,000 cubic meters, featuring 20 sets of national intangible cultural heritage lanterns, and popular attractions like the 12-meter tall Hua Mulan and Wang Zhaojun ice sculptures [3][4]. - A food market named "Walking Wide Alley" is particularly popular, offering local delicacies such as Yang Laoda's baked goods and Ma Zhangguang's beef, drawing long lines of eager customers [3]. Group 3: Cultural Performances - Cultural performances are scheduled throughout the day, including NPC parades and interactive scenarios, with traditional opera and dance performances in the evening [4]. - The highlight of the evening features a spectacular fusion of fire and ice with a DJ party, traditional fire dance, and fireworks, creating a stunning visual experience for attendees [4]. Group 4: Visitor Engagement and Offers - The event allows visitors to enjoy three days of activities with a single ticket, which is considered a great value by attendees [4]. - Various promotional offers are available, including a "Cultural Tourism Card" and exclusive benefits for the Year of the Horse, aimed at enhancing the visitor experience during the New Year celebrations [4].

Core Insights - The People's Bank of China, Neijiang Branch, is actively implementing policies to boost consumption and expand domestic demand, resulting in a significant increase in household consumption loans [1] Group 1: Financial Support for Consumption - As of March 2023, household consumption loans in Neijiang (excluding housing loans) grew by 17.28% year-on-year, surpassing the average growth rate of all loans by 5.31 percentage points [1] - Local financial institutions have invested 10.35 million yuan in loans for the renovation and expansion of tourist attractions, contributing to the revitalization of the local tourism economy [2][3] Group 2: Tourism and Economic Revitalization - The "Chuan Nan Grassland" has transformed from an under-visited site to a popular tourist destination, attracting nearly 110,000 visitors during the Spring Festival and generating approximately 24 million yuan in surrounding consumption [2] - Financial institutions have provided nearly 20 million yuan in loans to the hospitality and catering sectors, facilitating upgrades and enhancing customer experience [3] Group 3: Innovative Payment Solutions - The Neijiang Branch is promoting diverse payment scenarios to stimulate market vitality, including the establishment of six senior-friendly payment demonstration sites [4] - By March 2025, Neijiang had issued 675,200 personal digital yuan wallets, with a circulation amount of 1.143 billion yuan and nearly 39,800 operational scenarios [4] Group 4: Commitment to Economic Growth - The Neijiang Branch emphasizes its role in guiding local financial institutions to enhance consumption and production, contributing to high-quality economic development [5]