Core Insights - Chengdu has successfully attracted a significant number of tourists during the Golden Week, with 28.6 million visitors and a total tourism expenditure of 29.35 billion yuan, reflecting a growth of 5.3% and 13.4% respectively [1][8] - The Industrial and Commercial Bank of China Chengdu Branch has played a crucial role in enhancing consumer experiences through various financial services and promotional activities [1][12] Group 1: Tourism and Consumer Spending - Chengdu received 28.623 million tourists from October 1 to 8, with a year-on-year increase of 5.3% [1] - Total tourism spending reached 29.35 billion yuan, marking a 13.4% increase, with per capita spending at 1,025.3 yuan, up by 7.7% [1] - The city saw a 6.4% increase in visitors from outside the province and a 32% rise in inbound tourists [1] Group 2: Financial Services and Consumer Support - The Chengdu Branch of ICBC organized 45 promotional events, benefiting over 20,000 customers and involving more than 6,000 merchants, leading to a transaction volume exceeding 1.6 billion yuan [1][3] - The bank established payment service centers at major airports and implemented a project allowing domestic and foreign cardholders to use their cards for subway tickets, enhancing the travel experience [5] Group 3: Consumer Engagement and Promotions - Chengdu ranked first in the "Top 10 Cities for Food Attraction" and second in "Top 10 Cities for Scenic Attraction" during the holiday period [7] - The bank's initiatives included "random discounts" and interactive payment services that resonated well with local consumers, particularly in popular areas [7][10] - From October 1 to 7, key monitored shopping districts recorded a total footfall of 20.115 million, with a 4.4% increase in revenue reaching nearly 4 billion yuan [8] Group 4: Rural and Suburban Engagement - The bank has focused on promoting financial resources in suburban areas, enhancing local tourism and cultural experiences through various activities [10] - Initiatives in areas like Dujiangyan and Xinjin included promotional events that combined financial benefits with local cultural heritage [10] Group 5: Digital Transformation and Innovation - The launch of the "Shaochengdu" mini-program represents a significant step in the digital transformation of the tourism sector, aiming to improve consumer trust and streamline payment processes [11] - The bank's involvement in major events and festivals showcased its commitment to integrating financial services with local cultural experiences [11]

Core Insights - The "ticket economy" is thriving, with a trend of traveling to events and performances gaining popularity during the summer season [1] - Financial institutions are innovating financial products and applications to stimulate consumer spending in line with summer tourism [1] Group 1: Financial Innovations - Local financial institutions in Jiangsu have launched a series of "financial+" services, including credit card discounts and special consumer loans, to boost summer spending [5] - A total of 24 specific measures have been introduced to enhance consumer finance products, including tailored consumer loans and installment credit cards [5] - Online platforms like Meituan have also rolled out various consumer discounts, leading to a significant increase in credit card transactions, with over 10% growth in key summer spending categories [7] Group 2: Support for Tourism Industry - Financial institutions are not only focusing on consumer demand but also providing support to cultural and tourism enterprises, including hardware upgrades for scenic spots [8] - Innovative loan products such as "rural tourism loans" and "homestay loans" have been introduced to address the seasonal nature and lack of collateral in the tourism industry, resulting in a 1.6 million yuan unsecured loan for a local homestay [14] - By the end of July, the total loan balance for the cultural and tourism industry in the province exceeded 100 billion yuan [16] Group 3: Enhanced Payment Experience - The cross-border tourism consumption market is experiencing growth, with financial institutions enhancing payment services for inbound tourists [18] - Tourists from Rwanda have noted significant improvements in payment convenience, allowing them to use their home country cards for transactions in Shanghai [18] - Data shows that the number and amount of payments made by foreign nationals using WeChat Pay in China have tripled compared to the same period last year [22]

近年来，中国人民银行内江市分行（以下简称"人行内江市分行"）积极贯彻落实大力提振消费、扩内需 相关政策，加强政策宣传和场景打造，积极推动相关金融促消费举措落地见效，主动配合财政部门支持 消费贷款贴息，各金融机构纷纷响应，投入"真金白银"提振消费，助力全民消费走出"上行线"。人行内 江市分行的统计数据显示，截至今年3月末，内江市住户消费贷款（不含住房贷款）同比增长17.28%， 高于各项贷款平均增速5.31个百分点。 助力沉寂景点火爆"破圈" 记者了解到，人行内江市分行指导金融机构积极做好"银发经济""烟火经济"的走访对接，为广大市民打 造更贴心的消费场景。全市打造支付适老示范化网点6个，在全省首批实现"一县一点"示范化网点全覆 盖；利用金融工具，引导3家金融机构投放贷款4290万元，支持市县3个养老建设项目，构建康养一体多 维度消费新生态。四川银行、成都银行（601838）等在内江的分支机构发挥支付便利化优势，优化金融 产品服务功能，联合大型商圈、重点乡镇开展综合消费"满减"活动，激活消费市场新动能，激发消费市 场新活力。 "我们内江重新拥有了自己的大草原，特别是大草原的粉红火山看起来太浪漫了。"川南大草原的 ...

Group 1 - The "Jinding Award · Financial Support for Consumption Excellent Case Collection" activity is nearing its end, with only 3 days left for submissions [1] - The collection targets various financial institutions including banks, insurance companies, consumer finance companies, and payment institutions [1] - Categories for submission include innovative consumption scenarios, payment facilitation, consumer credit innovation, government-business collaboration, and green consumption promotion [1][2] Group 2 - Evaluation criteria for submissions include innovation, overall effectiveness, sustainability, and risk control [2] - The collection period is from now until May 30, 2025, with submissions to be sent to a specified email address [3] - The evaluation process involves expert review based on defined criteria, and awarded cases will be promoted through various media channels [3]

Core Viewpoint - Financial institutions are increasingly focusing on the consumer sector through diversified methods such as consumer credit, payment settlement, scenario finance, and digital services, providing crucial support for consumer upgrades, relief for small and micro enterprises, and rural revitalization [1][2]. Group 1: Collection Scope and Categories - The collection targets include banks, insurance institutions, consumer finance companies, and payment institutions [1]. - Categories for case collection include: 1. **Consumer Scenario Innovation**: Focus on online-offline integrated scenarios, credit card installment scenarios, and cultural tourism consumption ecosystems [1]. 2. **Payment Facilitation**: Emphasizes app payment optimization, cross-border payment services, and digital RMB applications [2]. 3. **Consumer Credit Innovation**: Involves personal consumer loan products, insurance-financial integration products, and credit card benefits activities [1][2]. 4. **Government-Bank-Enterprise Collaboration**: Joint efforts in issuing consumption vouchers and promotional activities [2]. 5. **Green Consumption Promotion**: Support for low-carbon consumption and circular economy projects through green finance [2]. 6. **Others**: Other typical cases that do not fall into the above categories [2]. Group 2: Evaluation Criteria - The evaluation criteria include: - **Innovation**: Assessment of whether the model breaks traditional boundaries and introduces new technologies or scenarios [2]. - **Comprehensive Effectiveness**: Evaluation of tangible consumer promotion effects, such as increased consumer satisfaction and industry reputation [2]. - **Sustainability**: Consideration of the replicability of the model and its long-term social benefits [2]. - **Risk Control**: Compliance of financial services and the completeness of risk control mechanisms [3]. Group 3: Activity Process - The case collection period is from now until May 30, 2025 [3]. - Submission requirements include a detailed case background, innovation points, implementation results, and social impact analysis, with a word count between 1,000 and 3,000 [3]. - Expert evaluation will weigh innovation (30%), comprehensive effectiveness (30%), replicability (20%), and social impact (20%) [3]. - Award-winning cases will be publicized across various media platforms, with early registrants receiving priority for showcase opportunities [3].

Core Viewpoint - Financial institutions are increasingly focusing on the consumer sector through diversified means such as consumer credit, payment settlement, scenario finance, and digital services, providing crucial support for consumer upgrades, relief for small and micro enterprises, and rural revitalization [1] Group 1: Collection Scope and Categories - Target participants include banks, insurance institutions, consumer finance companies, and payment institutions [2] - Categories for case collection include: 1. **Consumer Scenario Innovation**: Focus on online-offline integrated scenarios, credit card installment scenarios, and cultural tourism consumption ecosystems [2] 2. **Payment Facilitation**: Emphasizing app payment optimization, cross-border payment services, and digital RMB applications [2] 3. **Consumer Credit Innovation**: Covering personal consumer loan products and insurance-financial integration products [2] 4. **Government-Bank-Enterprise Collaboration**: Joint initiatives for issuing consumption vouchers and promotional activities [2] 5. **Green Consumption Promotion**: Financial support for low-carbon consumption and circular economy projects [2] 6. **Others**: Other typical cases that do not fall into the above categories [2] Group 2: Evaluation Criteria and Process - Evaluation criteria include: - **Innovation**: Whether the model breaks traditional boundaries and introduces new technologies or scenarios [3] - **Comprehensive Effectiveness**: Observable effects on consumer promotion, such as increased consumer satisfaction [3] - **Sustainability**: Replicability of the model and long-term social benefits [3] - The case collection period is from now until May 30, 2025, with submissions sent to a specified email [3] - The evaluation process includes expert reviews based on innovation, effectiveness, replicability, and social impact [3]

Core Viewpoint - Financial institutions are increasingly focusing on the consumer sector through diversified means such as consumer credit, payment settlement, scenario finance, and digital services, providing crucial support for consumer upgrades, relief for small and micro enterprises, and rural revitalization [1] Group 1: Collection Scope and Categories - Target participants include banks, insurance institutions, consumer finance companies, and payment institutions [2] - Categories for case collection include: 1. **Consumer Scenario Innovation**: Focus on online-offline integrated scenarios, credit card installment scenarios, and cultural tourism consumption ecosystems [2] 2. **Payment Facilitation**: Emphasizing app payment optimization, cross-border payment services, and digital RMB applications [2] 3. **Consumer Credit Innovation**: Covering personal consumer loan products and insurance-financial integration products [2] 4. **Government-Bank-Enterprise Collaboration**: Joint initiatives for issuing consumption vouchers and promotional activities [2] 5. **Green Consumption Promotion**: Financial support for low-carbon consumption and circular economy projects [2] 6. **Others**: Other typical cases that do not fall into the above categories [2] Group 2: Evaluation Criteria and Process - Evaluation criteria include: - **Innovation**: Whether the model breaks traditional boundaries and introduces new technologies or scenarios [3] - **Comprehensive Effectiveness**: Observable effects on consumer promotion, such as increased consumer satisfaction [3] - **Sustainability**: Replicability of the model and long-term social benefits [3] - The case collection period is from now until May 30, 2025, with submissions sent to a specified email [3] - The evaluation process includes expert reviews based on innovation, effectiveness, replicability, and social impact [3]

Core Viewpoint - Financial institutions are increasingly focusing on the consumer sector through diversified means such as consumer credit, payment settlement, scenario finance, and digital services, providing crucial support for consumer upgrades, relief for small and micro enterprises, and rural revitalization. The "Golden Ding Award · Excellent Cases of Financial Support for Consumption" aims to identify and promote replicable financial models that enhance market vitality and contribute to high-quality economic development [1]. Group 1: Collection Scope and Categories - Target participants include banks, insurance institutions, consumer finance companies, and payment institutions [2]. - Categories for case collection include: 1. **Consumer Scenario Innovation**: Focus on online-offline integration scenarios, credit card installment scenarios, and cultural tourism consumption ecosystems [2]. 2. **Payment Facilitation**: Emphasizing app payment optimization, cross-border payment services, and digital RMB applications [2]. 3. **Consumer Credit Innovation**: Covering personal consumer loan products and insurance-financial integration products [2]. 4. **Government-Bank-Enterprise Collaboration**: Joint initiatives for issuing consumption vouchers and promotional activities [2]. 5. **Green Consumption Promotion**: Financial support for low-carbon consumption and circular economy projects [2]. 6. **Others**: Other typical cases that do not fall into the above categories [2]. Group 2: Evaluation Criteria and Process - Evaluation criteria include: - **Innovation**: Assessment of whether the model breaks traditional boundaries and introduces new technologies or scenarios [3]. - **Comprehensive Effectiveness**: Evaluation of tangible consumer promotion effects, such as increased consumer satisfaction and industry reputation [3]. - **Sustainability**: Consideration of the replicability of the model and its long-term social benefits [3]. - The case collection period is from now until May 30, 2025, with submissions sent to a specified email [3]. - The evaluation process includes expert reviews based on innovation, effectiveness, replicability, and social impact, leading to the announcement of the "2025 Golden Ding Award · Excellent Cases of Financial Support for Consumption" [3].

Core Viewpoint - The 2025 government work report prioritizes "vigorously boosting consumption, improving investment efficiency, and comprehensively expanding domestic demand," emphasizing the implementation of specific measures to stimulate consumption [1] Group 1: Financial Industry's Role - Financial institutions have been actively supporting consumption through diversified methods such as consumer credit, payment settlement, scenario finance, and digital services, contributing significantly to consumer upgrades, relief for small and micro enterprises, and rural revitalization [1] - The financial sector is continuously optimizing key aspects such as regional development balance, service scenario coverage, and risk prevention mechanisms [1] Group 2: Case Collection and Categories - The collection targets banks, insurance institutions, consumer finance companies, and payment institutions, with categories including: 1. Consumption scenario innovation (e.g., smart markets, credit card installment scenarios) [2] 2. Payment facilitation (e.g., app payment optimization, cross-border payment services) [2] 3. Consumer credit innovation (e.g., personal consumption loan products) [2] 4. Government-business collaboration (e.g., joint consumption coupon issuance) [2] 5. Green consumption promotion (e.g., green finance supporting low-carbon consumption) [2] 6. Other typical cases not covered above [2] Group 3: Evaluation Criteria - The evaluation criteria for the cases include: - Innovation: Whether the model breaks traditional norms and introduces new technologies or scenarios [3] - Comprehensive effectiveness: Whether it leads to perceivable consumption promotion effects [3] - Sustainability: The replicability of the model and its long-term social benefits [3] - Risk control: Compliance of financial services and the completeness of risk control mechanisms [3] Group 4: Activity Process - The case collection period is from now until May 30, 2025, with submissions sent to a specified email [3] - Cases must include background, innovation points, implementation results, and social impact analysis, with a word count between 1,000 and 3,000 [3] - The evaluation will consist of case collection and expert review, leading to the announcement of the "2025 Golden Ding Award for Excellent Cases of Financial Support for Consumption" [3]