新别克E5

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新别克E5承诺“自燃即赔车” 电动车竞争“新痛点”浮现
Jing Ji Guan Cha Wang· 2025-06-21 05:40
事实上,"自燃即赔车"并不是新别克E5首创,名爵在去年已经提出这一概念,但并未引起太多的讨论。如今,随着消费环境的变化,电动车消费的"新痛 点"已发生转移。有业内人士表示,电动车竞争将不再仅聚焦"性价比","安全天花板"、保值率、全生命周期养护维修成本等品质指标正在成为新的竞争 点。 与"汽车三包"中规定的新能源汽车动力电池、驱动电机等核心部件需进行"包修、包换、包退" ,以及"若家用电动汽车在销售后60日内或行驶至3000公里之 内(以先到者为准)出现动力蓄电池起火故障,销售者需承担免费更换或退货责任"的条款相比,"自燃即赔车"相当于刷新了"新三包"标准。 对别克来说,虽然针对"新痛点"实施了精准营销,但能否借新别克E5实现合资品牌电动车的市场突破仍有悬念。作为别克品牌首款采用奥特能电动平台的车 型,两年前推出的别克E5是上汽通用向电动化转型的标志型产品。但从过去几年别克纯电动车的市场表现看,其还未走出"叫好不叫座"的困局。 别克E5在2023年上市初期曾有过月销近5000辆的高光表现,但市场竞争的加剧导致其最终没有达到预期表现。究其原因,在15—20万元的价格区间,纯电 SUV市场的竞品太多,不少年轻品牌 ...
新车看点 | 车辆自燃即1:1赔付,新别克E5不到15万元起售
Guan Cha Zhe Wang· 2025-06-20 05:40
Core Viewpoint - The new Buick E5, launched by SAIC-GM, aims to strengthen its position in the competitive electric vehicle market by offering a lower price point and enhanced features compared to its predecessor [3][4]. Group 1: Product Launch Details - The new Buick E5 is priced between 149,900 and 169,900 yuan, significantly lower than the previous model's price range of 208,900 to 278,900 yuan, reflecting a price reduction of approximately 50,000 yuan [3][4]. - The new model features upgrades in appearance, fast charging performance, range, navigation, and AI functionalities, with a total of 47 configuration updates [3][4]. - The vehicle includes a rare 1:1 compensation commitment for vehicle fire incidents, showcasing the company's confidence in product safety [3]. Group 2: Specifications and Features - The Buick E5 dimensions are 4892mm in length, 1905mm in width, and 1683mm in height, with a wheelbase of 2954mm, providing ample interior space [6]. - The trunk capacity ranges from 502L to 1658L, and the vehicle offers 31 storage compartments [6]. - The interior features include ergonomic seats, a 30-inch curved 6K display, a 14-speaker BOSE sound system, and a large panoramic sunroof [6][8]. Group 3: Technology and Performance - The new Buick E5 is equipped with a 76.8 kWh lithium iron phosphate battery developed in collaboration with CATL, offering a range of 620 km and a 30% improvement in charging speed [8]. - The vehicle supports fast charging, allowing for a 210 km range increase with just 10 minutes of charging at a 3C rate [8]. - The car features the latest V5.0 vehicle system, supporting CarPlay and advanced AI capabilities for voice interaction and command execution [8].