11月17日，零跑汽车（09863.HK）披露了2025年第三季度业绩报告。三季度，零跑实现营收194.5亿元，较2024年同期的98.6亿元同比增 长97.3%。同时，继2025年上半年首次实现半年度净利润转正之后，零跑在三季度实现单季度盈利1.5亿元，前三季度净利润1.8亿元。 无论从销量、营收还是利润来看，这都算得上是一张亮眼的成绩单。在2024年同期，零跑的净亏损为6.9亿元。零跑在财报中提到，同比 盈利增加主要由于整车销量的增加及单车收益能力的优化。 销量的增长是零跑的核心驱动力，这不仅带动营收同比大增97.3%、净利润达到1.5亿元，还直接推动毛利率提升至14.5%。作为对比，其 毛利率在2024年同期为8.1%，在2025年第二季度为13.6%。 零跑表示，业绩同比改善主要由于销量上升带来的规模效应、持续的成本管理、产品组合的优化，及其他业务的收入；环比改善主要由于 产品组合的优化，及持续的成本管理。 单季度销量超17万辆，提前完成年销50万辆目标 零跑汽车在财报中提到，收入增长主要得益于：整车及备件交付量的提升，带动整车相关服务收入同步增长。 2025年三季度，零跑在单季度交付新车173852 ...

Sales Performance - The sales of the H5 model have improved significantly, with current sales reaching over 40 units, largely driven by the launch of the Xiangjie S9T and Shangjie H5 models, with the Shangjie H5 accounting for 40% of total sales [1][2]. Customer Demographics - The typical customer profile for the H5 model is predominantly aged between 35-55 years, contrary to the manufacturer's data suggesting a younger demographic of 25-35 years [4][5]. - Recently, there has been an increase in customers aged 45-55, with diverse professions represented among buyers [5]. Purchase Motivations - Customers are primarily motivated to purchase the Shangjie H5 for two reasons: the backing of the Huawei brand and the competitive pricing within the Hongmeng Intelligent Driving series [9]. - The most popular configurations sold are the range-extended versions, specifically the Pro and Max models, priced at ¥159,800 and ¥179,800 respectively [2][16]. Competitive Landscape - The H5 model is frequently compared with various competitors, including BYD's Hai Si 06, Song series, Leap Motor C11 and C16, and Deep Blue S07, indicating a broad competitive field [12]. - Reasons for choosing competitors like Leap Motor include longer range for range-extended versions and flexible seating options [12][13]. Customer Feedback - Common complaints from customers include the driving quality of the chassis not meeting expectations, insufficient electric range for the range-extended version, and a desire for more visible branding from Huawei [19]. - The first maintenance for the range-extended version is required every 6 months or 5,000 kilometers, with regular maintenance costs around ¥500 [21]. Financial Options - The most common financing option is a 5-year low-interest plan, with a cash discount of ¥3,000 available at the dealership [11][17]. - The financial breakdown for the H5 Max model includes a loan amount of ¥150,000, with monthly payments around ¥2,811 [17]. Customer Incentives - There is a current promotion offering a ¥5,000 subsidy for trade-ins or additional purchases within the Hongmeng Intelligent Driving brand [26].

Core Viewpoint - The collaboration between FAW Group and Leap Motor has transitioned from speculation to reality, with FAW Group set to acquire a significant stake in Leap Motor, ultimately becoming its largest shareholder. The acquisition plan has received approval and is expected to be officially announced on November 17 [1][2]. Group 1: Acquisition Details - FAW Group will acquire shares in Leap Motor through a targeted issuance, aiming to become the largest shareholder [1]. - The acquisition plan has been in discussion since August, with initial reports suggesting FAW Group was looking to acquire around 10% of Leap Motor [2]. - The collaboration has been in the works since 2019, with both companies engaging in joint research and development of key components for electric vehicles [2][3]. Group 2: Historical Context - FAW Group and Leap Motor signed a strategic cooperation agreement in April 2020, focusing on the development and manufacturing of key components for smart electric vehicles [3]. - Previous attempts at collaboration, including a partnership involving the Jetta brand, were unsuccessful due to competitive concerns from stakeholders [3]. - In March 2025, a memorandum of understanding was signed to enhance cooperation in both technology and capital [4]. Group 3: Leap Motor's Growth - Leap Motor has rapidly evolved from an unknown entity to a leading player in the electric vehicle market, achieving significant sales growth from 4,000 units in 2021 to over 100,000 units in 2022 and 2023 [5]. - The company received a substantial investment of approximately €1.5 billion from Stellantis, acquiring a 21.26% stake, which has bolstered its financial position [5][6]. - Leap Motor's sales surged to nearly 300,000 units in 2024, solidifying its position as a major player in the new energy vehicle sector [6][7]. Group 4: Strategic Implications for FAW Group - FAW Group is seeking to enhance its presence in the electric vehicle market, as its own sales of new energy vehicles remain low, accounting for only about 10% of total sales [8]. - The acquisition of Leap Motor is seen as a strategic move to quickly gain technological advancements and improve market competitiveness [8]. - The partnership with Leap Motor may provide FAW Group with a pathway to explore further reforms within the state-owned enterprise framework, especially in light of recent industry changes [8]. Group 5: Challenges Ahead - Leap Motor faces the challenge of balancing the interests of its two major shareholders, FAW Group and Stellantis, which may have differing strategic directions [9].

Core Viewpoint - The new energy vehicle market is experiencing a structural adjustment, with traditional leaders being challenged by emerging players like Leap Motor, while established brands like Li Auto face declining sales [3][6][7]. Sales Performance - In October, several new car manufacturers reported impressive sales figures, with most brands achieving both year-on-year and month-on-month growth, indicating a recovery in market demand [1]. - Leap Motor led the sales with 70,289 units, marking an 84.1% year-on-year increase and a historical high [5][6]. - Other notable performers included Hongmeng Zhixing with 68,216 units (63.8% year-on-year growth), NIO with 40,397 units (92.6% year-on-year growth), and Xiaopeng with 42,013 units (75.7% year-on-year growth) [2][5][8][9]. Market Dynamics - The traditional market structure represented by "Wei Xia Li" is being disrupted, with Leap Motor's "technology for all" strategy showing strong momentum [3][6]. - Li Auto experienced a decline in sales, delivering 31,767 units, a 38.2% year-on-year drop, and has revised its annual sales target downwards [7]. - The competitive landscape is intensifying, with brands like Extreme Fox and Lantu showing significant growth, with year-on-year increases of 110.3% and 69.5%, respectively [5][11]. Strategic Insights - Leap Motor's success is attributed to its effective "technology for all" strategy, which includes cost control and a strong global presence, having entered over 30 countries [6]. - Li Auto's challenges stem from increased competition in the extended-range vehicle market and a recent recall affecting its brand image [7]. - Xiaopeng's growth is driven by precise product iteration and the introduction of self-developed technology, while Xiaomi faces production capacity constraints despite high demand [8][9]. Emerging Trends - The second-tier brands are leveraging differentiated strategies and product positioning to achieve rapid growth, as seen with Extreme Fox's successful entry into the entry-level electric vehicle market [11]. - The market is evolving towards a focus on comprehensive strengths, including technology development, supply chain management, and cost optimization, rather than relying solely on product advantages [12][13].

Core Viewpoint - The new energy vehicle market is experiencing significant growth, with most brands reporting both year-on-year and month-on-month sales increases, indicating a recovery in market demand [2] Group 1: Sales Performance - Leap Motor leads the market with a record monthly delivery of 70,289 units, achieving a year-on-year growth of 84.1% [2][4] - Hongmeng Zhixing follows closely with 68,216 units delivered, marking a month-on-month increase of 28.91% and a year-on-year increase of 63.8% [2] - Xiaopeng and Xiaomi both maintain over 40,000 units in monthly deliveries, while NIO joins the "40,000 club" for the first time with 40,397 units, reflecting a year-on-year growth of 92.6% [2][6] - Second-tier brands like Jihu and Lantu show significant growth, with year-on-year increases of 110.3% and 69.5%, respectively [2][8] Group 2: Market Dynamics - The traditional market structure represented by "Wei Xiaoli" is being disrupted, with Leap Motor's "technology for all" strategy gaining momentum [2][9] - Li Auto faces challenges with a month-on-month decline of 6.4% and a year-on-year drop of 38.2%, adjusting its annual sales target down from 700,000 to 640,000 units [3][4] - The competitive landscape is shifting, with brands needing to focus on technology development, supply chain management, and cost optimization to maintain their positions [9] Group 3: Strategic Insights - Leap Motor's strategy includes a price reduction for its B10 model to around 120,000 yuan, targeting mainstream consumers effectively [3] - Xiaopeng's growth is attributed to its precise product iteration strategy, with new models like MONA M03 and P7+ successfully penetrating the market [5] - NIO's multi-brand strategy is beginning to show results, with its sub-brand contributing significantly to overall sales [6] Group 4: Second-Tier Brands - Jihu's explosive growth in October, with 23,387 units delivered, is driven by the launch of its A0-class model, which offers competitive pricing and features [7] - Other second-tier brands like Zeekr, Avita, and Zhiji also report steady month-on-month growth, indicating a robust competitive response [7][8]

Core Insights - The domestic narrow passenger car market retail sales reached 2.244 million units in September 2025, with a year-on-year growth of 6.4%, while the new energy vehicle market led with sales of 1.299 million units and a year-on-year growth of 15.7% [2] - GAC Honda's P7 model, however, faced a stark contrast with only 196 units sold in September, a month-on-month decline of 22%, and a total of 1,394 units sold in six months, averaging over 200 units per month [2][3] - The P7's initial launch was marked by high expectations, claiming over 5,365 orders within 24 hours, but actual sales figures were significantly lower, with only 437 units sold in April and a decline to 142 units in May [2][3] Product and Market Analysis - The P7's failure is attributed to a disconnect between product capabilities and market demand, particularly in pricing, where its range of 199,900 to 249,900 yuan appears less competitive compared to rivals like Toyota bZ3X and Nissan N7, which are priced at 109,800 and 119,800 yuan respectively [2][3] - Technically, the P7's use of a rear torsion beam non-independent suspension is seen as a disadvantage compared to competitors with multi-link suspensions, and its Honda CONNECT 3.0 system lacks appeal against domestic models featuring advanced chips and driving solutions [3] - The P7's sales performance reflects broader challenges for GAC Honda, which saw total sales of 223,900 units from January to September 2025, a year-on-year decline of 27.58%, making it the brand with the largest sales drop within GAC [3][4] Financial Performance - GAC Honda reported a revenue of 22.625 billion yuan in the first half of the year, a year-on-year decline of 26.23%, and 30.668 billion yuan in the first half of 2024, down 28.35%, indicating a downward trend [4] - The traditional automotive market is shifting as the era of relying on fuel vehicles fades, necessitating GAC Honda to stabilize its existing market share while accelerating efforts in new energy and smart technology to regain competitive advantages [4]

Core Viewpoint - Leap Motor demonstrates strong confidence in its future development by increasing shareholdings, which is expected to stabilize and promote healthy growth for the company [1][5]. Shareholder Actions - Recently, Chairman and CEO Zhu Jiangming and shareholder Fu Liqian purchased a total of 3.2435 million H-shares at an average price of approximately 63.19 HKD per share, increasing their combined holdings to 206,949,938 H-shares and 128,517,839 domestic shares, representing 23.59% of the total shares issued [1][5]. - Zhu Jiangming and Fu Liqian had previously committed not to transfer or reduce their shareholdings for the next ten years, reinforcing investor confidence [5]. - In April 2024, they plan to increase their holdings of H-shares by up to 300 million RMB within six months [5]. Company Performance - Leap Motor, established in December 2015, has a diverse product line including models such as the C11, T03, C16, C10, C01, B10, and B01, covering various segments like sedans, SUVs, and MPVs [7]. - The B and C series models are priced between 100,000 to 200,000 RMB, with new models launched in 2023 expected to drive sales growth [7]. Sales Growth - Leap Motor's sales have surged, with a total of 293,700 vehicles sold last year, marking a 103.8% year-on-year increase, exceeding the target of 250,000 units [9]. - In September, sales reached 66,700 units, a year-on-year increase of over 97%, with cumulative deliveries from January to September totaling 396,000 units, up 129% [9]. - The sales target for this year has been raised from 500,000-600,000 units to 580,000-650,000 units, with a goal to challenge 1 million units in 2024 [10]. Market Reaction - The announcement of share purchases led to a positive market reaction, with Leap Motor's stock price rising over 5% in early trading and closing up 6.19% at 59.15 HKD per share, resulting in a total market capitalization of 84.1 billion HKD [12].

Core Viewpoint - Leap Motor's chairman and CEO, Zhu Jiangming, along with shareholder Fu Liqian, completed a new round of share buybacks at an average price of HKD 63.19 per share, totaling HKD 850 million, marking Zhu's third buyback in two years [3][4]. Group 1: Share Buyback and Market Signals - The recent buyback is seen as a strategic move amidst a "price war" in the electric vehicle industry, signaling confidence in the company's future [3][4]. - Management buybacks typically indicate intentions to repair market value discrepancies and stabilize stock volatility, while also reserving space for future financing and acquisitions [3][4]. Group 2: Financial Health and Growth - Analysts suggest that the combination of financing and buybacks indicates three key signals: healthy cash flow to support technology investment and capacity expansion, stable equity structure with no short-term cash-out pressure on the founding team, and strong confidence in future profitability [4]. - Leap Motor reported its first half-year net profit in 2025, with a gross margin of 14.1%, becoming the second profitable "new force" car manufacturer [4]. Group 3: Delivery and Market Position - In the first three quarters of 2025, Leap Motor delivered nearly 400,000 vehicles, leading the "new force" rankings for seven consecutive months, with a record monthly delivery of over 60,000 units in September [5]. - The company celebrated the production of its one-millionth vehicle, becoming the second "new force" car manufacturer in China to reach this milestone [5]. Group 4: Technological and Product Development - Leap Motor's strategy has led to a clearer understanding of its "technology-product-cost" triangle, achieving scale effects through self-research and development [6]. - The company has developed a complete product matrix covering price ranges from 50,000 to 300,000 yuan, enhancing its competitive edge through supply chain innovations [6]. Group 5: High-End Market Entry - On October 16, 2025, Leap Motor launched its flagship model D19, marking its entry into the high-end market with a price strategy targeting the 300,000 yuan range while competing in the 400,000 to 500,000 yuan profit zone [8]. - The D19 integrates self-developed electric drive systems with top-tier suppliers' chassis technologies, aiming for performance enhancement while maintaining cost control [8]. Group 6: Long-Term Vision - Zhu Jiangming emphasized the company's commitment to the philosophy of "good but not expensive," suggesting a sustainable approach to balancing technology, cost, and market dynamics [9]. - The company aims to demonstrate that there is a viable path in the electric vehicle sector that does not rely solely on brand premium but instead focuses on technological innovation and cost management [9].

Core Viewpoint - Leap Motor is responding to user demand for higher-end models with the launch of the D series, starting with the D19, which is positioned as a large SUV and will be the company's highest-priced product upon release [1][3]. Pricing and Market Position - The expected price range for the D19 is between 250,000 to 300,000 yuan [2]. - The D19 marks Leap Motor's entry into the market for electric vehicles priced above 200,000 yuan, expanding its product lineup and potentially improving profitability [3][5]. Technical Specifications - The D19's range-extended version features CTC battery technology with an 80.3 kWh battery, offering a pure electric range of 500 km. The pure electric version utilizes a full-stack 1000V architecture and includes advanced configurations such as three motors and dual high-performance chips [5]. - Leap Motor will not use Huawei's advanced driving system in the D19, opting instead for its own high-level autonomous driving technology [5]. Sales Expectations - The sales forecast for the D series, including the D19, is cautious, with expectations that it may not reach the sales levels of the B and C series but could collectively sell around 30,000 units per month across all series [6]. Competitive Landscape - The D19 faces significant competition in the market from other models priced similarly, such as the Galaxy M9 and GAC's models, indicating a shift from a "blue ocean" to a "red ocean" market for large SUVs [7]. - The automotive industry is witnessing a trend where brands like Tesla and NIO establish themselves with high-end models before moving to mainstream markets, contrasting with Leap Motor's current brand perception focused on high cost-performance [9]. Brand and Technology Perception - The success of Leap Motor's self-developed technologies in creating brand value hinges on user perception and experience. Effective communication of these technological advantages is crucial for brand recognition [10]. - The company needs to integrate its self-developed capabilities into its brand identity to enhance its market position as it aims for higher-end segments [10].

Core Insights - The article discusses the purchase experience of a 2026 model Leap Motor C16 630 Laser Radar Intelligent Version 6-seater, highlighting the decision-making process and the vehicle's features and performance [1][3][4]. Purchase Decision - The vehicle was purchased due to high transportation costs incurred from frequent business trips, leading to a decision to buy a car for company use within a budget of 200,000 yuan [6][7]. - Competitors considered included Dongfeng Yipai 008 and Leado L90, but the C16 was ultimately chosen due to its suitability for company needs and the influence of a Leap Motor shareholder [6][9][11]. Vehicle Features and Performance - The C16 features impressive specifications, including 300 horsepower and a comprehensive energy consumption of 14.6 kWh (CLTC) [11]. - The vehicle's driving experience is noted to be significantly improved compared to previous models, with better handling and comfort, despite using a basic suspension setup [13][14]. - The interior includes modern amenities such as a refrigerator and a large infotainment system, enhancing the overall user experience [12][18]. User Experience - Noise, vibration, and harshness (NVH) levels are reported to exceed expectations, with acceptable noise levels at various speeds [17]. - The vehicle's energy consumption is approximately 12.5 kWh in urban settings and 18-20 kWh on highways, aligning with competitors in the same segment [18]. - Some issues were noted, such as steering feedback and potential wind noise, but overall satisfaction with the vehicle was expressed [20][22]. Conclusion - The overall assessment of the C16 is positive, with the vehicle deemed a good choice for its price point in the current market [22][23].