Core Insights - The tourism sector in Guangdong Province experienced a positive growth during the Spring Festival, with various cultural and tourism activities enhancing visitor engagement and satisfaction [1][2] Group 1: Visitor Statistics - On February 20, 2026, Guangdong's 4A-level and above scenic spots received 3.779 million visitors, marking a year-on-year increase of 5.6% [1] - Key monitored ancient post roads attracted 792,000 visitors, up 4.4% year-on-year [1] - Red tourism sites recorded 220,000 visitors, reflecting a 3.6% increase [1] - 100 monitored rural tourism spots and historical villages welcomed 540,000 visitors, a rise of 6.3% [1] - 80 key public cultural institutions served 206,000 visitors, with a year-on-year growth of 3.3% [1] Group 2: Cultural Activities and Events - Various cultural venues organized diverse activities to cater to the different needs of citizens and tourists, enhancing the festive atmosphere [2] - The Guangdong Provincial Cultural Center hosted a series of cultural events, combining dynamic and static performances to engage audiences [2] - The Guangdong Intangible Cultural Heritage Museum offered hands-on experiences with traditional crafts, enriching visitor engagement [2] Group 3: Tourism Promotion and Consumer Engagement - Local governments actively launched cultural and tourism consumption promotion activities, innovating products and services to enhance the tourist experience [2] - Zhuhai's Wanxuehui created a festive atmosphere with themed decorations and special ticket offers, catering to various visitor needs [2] - Events like the Spring Festival Garden Party at Bruce Lee Park and the "Come to Changlu, Celebrate the New Year" event at Changlu Tourism Resort effectively attracted crowds and boosted consumption [2] - Qingyuan introduced a series of cultural tourism activities and consumer-friendly products, focusing on immersive experiences to stimulate spending [2]

一组组稳步增长的数据，生动展现出广东春节文旅市场红火有序的良好态势。 文博场馆花式迎春 2026年春节假期进入第六天，赏非遗、逛古街、品年味成为广大市民游客的主流选择。大年初四的广 东，文旅市场烟火气浓郁、文化味厚重，处处洋溢着喜庆祥和的节日氛围。 全省各地推出一批兼具岭南特色与互动体验的群众文化活动，在营造浓厚新春氛围的同时，持续推动假 日文旅市场提质升温，市民游客在丰富多彩的活动中欢度佳节，全省文旅市场保持平稳有序、热度不 减。 据初步测算，20日全省4A级及以上景区接待游客377.9万人次，同比增长5.6%；纳入监测的14段古驿道 沿线重点区域接待游客79.2万人次，同比增长4.4%；纳入监测的13家红色旅游经典景区接待游客22.0万 人次，同比增长3.6%；纳入监测的100个乡村旅游点和历史古村落接待游客54.0万人次，同比增长 6.3%；纳入监测的80个重点公共文化机构接待市民游客20.6万人次，同比增长3.3%。 文旅融合创意频出 文旅深度融合成为今年广东春节文旅市场的突出亮点，各地创新业态、丰富产品，满足游客多元化体验 需求。 湛江文旅多点发力，湖光岩风景区《山海经》主题新春灯会美轮美奂，军博园 ...