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生死攸关 日产“断臂”
Zhong Guo Qi Che Bao Wang· 2025-05-22 01:18
Core Viewpoint - Nissan is undergoing a significant restructuring plan called "Re:Nissan" due to severe financial losses, including a projected net loss of 670.9 billion yen (approximately 32.7 billion RMB) for the fiscal year 2024, marking the worst performance since 1999 [2][7]. Group 1: Restructuring and Cost-Cutting Measures - Nissan plans to cut 20,000 jobs globally, which is about 15% of its workforce, and close 7 factories as part of its restructuring efforts [3][4]. - The company aims to reduce its global production capacity from 3.5 million units to 2.5 million units by 2027, representing a nearly 30% reduction [4]. - Nissan intends to cut costs by 500 billion yen by the fiscal year 2026, with both fixed and variable costs reduced by 250 billion yen each [4]. Group 2: R&D and Product Development - Nissan will temporarily halt advanced development and focus on cost-cutting, reallocating 3,000 employees to these efforts [5]. - The company plans to reduce the number of vehicle platforms from 13 to 7 by the fiscal year 2035 and shorten the development time for major models to 37 months [5][6]. - In China, Nissan aims to shorten the product development cycle to under 24 months, leveraging local teams for innovation [6]. Group 3: Market Strategy and Focus - Nissan's restructuring plan emphasizes revitalizing core markets, including the U.S., China, and Japan, with differentiated strategies for each [8][9]. - In the U.S., Nissan plans to enhance its presence in the hybrid vehicle segment and revitalize the Infiniti brand [8]. - The company aims to increase the number of new energy vehicles launched in China from 8 to 10 by the summer of 2027 [8]. Group 4: Partnerships and Collaborations - Nissan is deepening collaborations with partners like Renault and Mitsubishi to enhance product offerings and market presence [10]. - Despite the collapse of merger talks with Honda, Nissan will continue to collaborate in the fields of electrification and smart technology [10]. - The company is expanding its partnerships in China with tech firms to enhance capabilities in smart cockpit and assisted driving technologies [10]. Group 5: Financial Outlook - Nissan anticipates a negative impact of 450 billion yen from U.S. tariffs in the fiscal year 2025, with no specific profit or loss forecasts provided due to the uncertainty of tariff policies [11].