Group 1: Industry Overview - The festive season is boosting the sales of New Tai's specialty products, contributing to rural revitalization and economic growth [1] - The local hawthorn industry has a 300-year history, with unique varieties developed to enhance product quality and value [2] - The transformation from primary agricultural products to high-value processed goods is evident in the hawthorn industry, creating job opportunities and extending the industry chain [2] Group 2: Company Highlights - Liu Du Town's Tianhongzi Food Company produces approximately 16,000 sugar-coated hawthorn skewers daily, with a significant order of 320,000 skewers valued at 1.2 million yuan during the peak season [2] - New Tai's Millennium Catering Company has developed its brand "Millennium Fried Chicken," achieving daily sales of over 300 units and expanding distribution to 17-18 provinces [2][3] - Shandong San Ni Food Company produces around 200,000 roasted and dried chickens annually, generating nearly 10 million yuan in revenue, with its products set to reach major cities [3] Group 3: Economic Impact - The fried chicken industry in New Tai has grown into a significant economic driver, with over 6,800 related businesses and an annual output value nearing 1 billion yuan [3] - The growth of associated industries, such as the development of special sauces and side dishes, reflects the overall economic uplift in the region [3] - New Tai's diverse specialty products, including sweet hawthorn, fried chicken, and local grains, are energizing the market and supporting rural revitalization efforts [3]

Core Insights - The launch of the "New Tai Fried Chicken Group Standard" marks a significant step towards the standardization, branding, and industrialization of this local delicacy, which has previously lacked uniformity in preparation and ingredients [1][2] Group 1: Standardization and Quality Control - The new standard mandates the use of chickens that have been raised for a minimum of one and a half years, ensuring a consistent quality of the main ingredient [1] - Detailed guidelines have been established for the cooking process, including specific temperatures, timing for adding seasonings, and safety indicators for microbial counts, ensuring both taste and safety for consumers [1] Group 2: Industry Growth and Economic Impact - New Tai City has over 6,800 businesses related to fried chicken, generating an annual output value of nearly 1 billion yuan, highlighting the economic significance of this culinary sector [2] - The initiative is part of a broader government strategy to promote "e-commerce +" integration, aiming to enhance market reach and facilitate the distribution of this traditional dish [2] Group 3: Market Expansion and Consumer Engagement - The establishment of the standard allows for legitimate packaging and shipping of the fried chicken, enabling it to reach a wider audience without the constraints of lacking qualifications [2] - Local restaurants are adapting to the new standard by developing fresh-keeping packaging and semi-finished products, ensuring that consumers receive high-quality meals within 48 hours of ordering [2]